North America Director Of Public Relations
Current5 years on-site/3+ years remoteLead North American public relations team, including comprehensive communications strategy, media relations, crisis communications, partnerships, materials, events, social media, influencers, and moreSolely responsible for record-breaking growth in tourism to Israel in 2017, 2018, and 2019, with a 51% increase in incoming tourism since 2016 and post-pandemic USA tourism numbers breaking previous record highsManage external team of 11 PR specialists, developing tailored messaging to meet global goals and objectives of IMOT’s faith-based, LGBTQ+, BIPOC, mobility-impaired, influencer, and general interest travelersShowcase diversity of Israel’s complex history; work across varied cultural groups and languagesPR Director for IMOT’s five regional offices in North America; spearhead and lead monthly conferences for the 16 global IMOT PR representativesPlan and deliver targeted media relations activities to increase awareness of Israel as a leading tourism destination, including coordination of individual and group press trips for top-tier traditional media, influencers, celebrity influencers, and celebritiesDirect multiple social media platforms, monthly calendar, and IMOT website including hands-on content creation and editingAchieved billions of impressions and hundreds of media placements in travel, food, fashion, in-flight, and men’s/women’s interest publicationsSecured high-profile celebrity guests as IMOT’s ambassadors for Tel Aviv Pride, on-location film shoots, and coordination of music talent. Handled all communication with talent and representation, and managed all media interviews and appearances
