Byeonghoon Yoo Email & Phone Number

Houston, Tx, Us

• Leverage advanced analytics to translate data into clear, actionable insights for national and regional business decisions, marketing efforts, and media cost and efficacy optimizations• Develop and present data-driven interactive dashboards and campaign reports that include go-to-market strategy, audience data points, insights from A/B tests, and overall results• Empower cross-functional teams by onboarding them on KPIs and data-driven optimizations derived from predictive analytics

Houston, Texas, United States

• Mined and analyzed multiple years of admissions and placement data to identify key characteristics of successful students using statistical methods• Built machine learning models to predict job placement likelihood for current students and program applicants, allowing advisors to augment and taylor their advising efforts

Seoul, South Korea

• Streamlined export analysis for Mexican businesses entering South Korea by extracting, merging, and processing data across HTS chapters, resulting in comprehensive reports, dashboards, and presentations• Enhanced data security and accessibility for government entities by evaluating and optimizing relational databases (Oracle SQL, PostgreSQL) with improved data integrity protocols and analytical processes

Mexico City Area, Mexico

• Led the integration and management of databases, optimizing data pipelines and utilizing SQL, Python, and R to automate complex data extraction and reporting tasks, reducing manual workload• Applied analytical and risk assessment models to evaluate the feasibility of airline route expansions• Conducted comprehensive market research to identify competitive landscapes and target audience preferences for product launches and rebranding efforts• Tested and contributed to the deployment of AI-powered image versioning systems

Mexico City Area, Mexico

• Developed and maintained dynamic dashboards in Tableau and Power BI, providing real-time data insights and reporting to key stakeholders, improving decision-making efficiency• Utilized Python and R for data extraction, manipulation, and statistical analysis, driving the optimization of large datasets and improving data quality by automating processes• Developed A/B testing frameworks to measure and improve effectiveness of dynamic offers and marketing campaigns

Master'S Degree, Data Management, 3.9

Bachelor'S Degree, Marketing Management

Activities and Societies: Chinese American Society, Korean American Student Association, Latin Link, Paranormal Investigation, Red Flag.