Byeongmin Choi Email and Phone Number

Consumer Market Insights Team- As an individual contributor, lead and manage market research projects incl. concept testing, product/solution program post evaluation, consumer U&A, segmentation, etc., being responsible for research design & plan and communication with research agencies as well as internal stakeholders- Analyze research findings and develop keen insights to build a foundation of brand/product strategy and to identify pain points & improvements- Also provide support on global market research projects led by Global CMI team to ensure quality of fieldwork and to provide local contexts

MI Specialist, Marketing Omnichannel Innovation Team (Mar 2019 - Aug 2019)- The team aimed to deliver efforts for omni-channel innovation aligned with corporate's strategic initiatives; worked for projects focused on social/online marketing content & online shopping UX by collaborating with cross-functional teams- Also built a foundation of local SEO(Search Engine Optimization) strategy aligned with corporate's strategic direction, utilizing SEO tool (i.e. Conductor)MI Specialist, New Business Development Dept. (May 2018 - Feb 2019)- Responsible for developing & monitoring marketing community programs tailored to independent business owners and consumers- Developed new business opportunities and market & competitive insights through internal & external market analysis, supporting brand & product strategy of Amway's local brand

Market research consultant specialized in go-to-market strategy, competitive benchmark and new business development; taking full responsibilities for project execution encompassing establishment of analysis framework, research design, key insights development from market research and reporting to clients1. Executed market intelligence & strategy projects as a market research consultant- Market insight and strategy drawn from market research findings in a holistic view of business2. Extensive project experiences working with industry leading clients - automotive, consumer electronics and FMCG industries- Include new technology projects such as electric vehicle, connected car services, IoT, mobile services, autonomous driving, etc.3. Executed multi-country projects to support successful market entry or product/service launch of local companies to overseas markets (e.g. U.S., Europe, emerging markets in Asia, etc.)