Provides strategic marketing and communications planning and execution of Vincentians’ vision, leadership and insight to contribute to their associated charism and ministries; the Vincentian community; and aligned CAMM programming, which directly advances the position of the province and its ministries with relevant constituents, as well as to drive broader awareness of and support for the organization, both in terms of donors and vocations.+ Identifies and strategically develops and promotes engaging content for dispersion across myriad marketing and communications channels, including print, digital (web), digital (email), video, and social media+ Evaluates, develops, and implements strategic plan and processes related to internal and external Provincial content to engage, cultivate, and encourage overall support and awareness of the work of Congregation of the Mission Eastern Province+ Assists Provincial Office in Province communications, including assembly and editing of the weekly internal e-newsletter.+ Serves as content creator and editor for Province’s monthly e-newsletter, Vincentian Voices, with a mission to inform, evangelize, and engage audiences about the Eastern Province Vincentians, and affiliate groups + Identifies, reports, and compiles news stories and content for storytelling on digital (web/newsletter) and print platforms by traveling Eastern Province to garner first-hand information and photosProvides monthly analytical reports to assess progress and effectiveness of communications efforts+ Maintains and updates the Province’s website, www.VincentiansUSA.org + Manages and populates social media on Province’s platforms (Facebook and Instagram)Project manages videos for the Province, including shorts, documentaries, and commercial videos

In partnership with senior leadership, including the CEO and vice presidents of communications, development, and marketing, I collaboratively created the strategy, creation, execution, and benchmarking of digital communications.My approach to digital communications management at Woods is comprehensive; I blend marketing, communications, development, and public relations. Driven by metrics, my process as a content strategist includes writing stories and blogs, creating graphics, posting to social media, delivering email campaigns, shooting professional video and photography, generating Google and social media ads [and some print and outdoor advertising from signage to billboards], publishing to our intranet [SharePoint], producing or managing sites and their pages, forms, code, and content. To accomplish this adequately, we also collaborate and coordinate content with external vendors for website development, public relations, photography, and videography as needed. The results:- Guided the development of: aurorastaffing.org and woodshealthcare.org- Consistently garner 50 percent engagement on Facebook posts- Nearly doubled email open rates- Managed six websites- Contributed to fundraising records- Received and contributed to content for media coverage- Developed, edited, or guided the visual appearance and written content of printed and electronic materials, 12 newsletters, 162 email campaigns, 37 digital advertising campaigns, 2,095 social media posts, and related tasks.

FRESH FOX CONTENT- Established recurring editorial meetings to ensure FOX's content had clinical value.- Coordinated with physical, occupational, and speech therapists as authors, managing the entire editorial process.- Gained clinical, regulatory, and compliance knowledge to further production.- Worked with vendors to ensure FOX's online efforts were effective.SEO RESULTS- Sitewide in July, 46% of monthly users arrived organically. Fresh FOX Content's users were 75% organic last month.SOCIAL MEDIA- FOX social media grew 11% in 2019 under my management. Our competitors grew 5.5% on average.- Created analytics to track the performance of high-level goals down to every post- Shifted focus towards engagement, created unique recruitment content, and expanded FOX's presence on YouTube, Facebook Groups, Snapchat, Instagram Stories, and Reddit- Resulting traffic: Prior to my tenure, 1.72% of site users came from social. In 2019, that number was at 10%.MULTIMEDIA- Led the production of nearly 50 videos, published over 70 podcasts, and shot more than 40 events in 2018- Created all in-house videos and assisted with photography prior to adding a cinematographer in Jan. 2019- Photographed, published podcasts, and shot videos as needed.

- Managed FOX's social media channels, creating goals, a calendar, and analytics- Redirected FOX social media presence from cell phone photos and memes to FOX-specific content- Traveled in the field to photograph and take video of FOX's practice in action- Implemented goal setting for FOX's online presence- Created a monthly social media calendar featuring 25 different series- Managed a social media budget of $60,000 per year

- Wrote about social media one minute, the next: covered a fire- Discovered stories and engaged sources through a robust use of social media, particularly Twitter- Garnered younger readership through use of new platforms (From SnapChat to Meerkat and Periscope) and realtime reporting with live tweeting- Created long-form articles with a fresh writing style since the publication touts itself as a “newsmagazine"- Designed layout using Adobe InDesign CS5 on deadline- Produced fun videos and captivating photos- Worked alongside fellow writers to help provide the best possible coverage for stories demanding extra attention

- The structure: one publisher, one editor and one reporter. I managed the editorial section of a weekly paper.- Maintained a steady stream of content for the web.The philosophy: daily online, weekly in print.- Covered everything, including breaking news, education, police, sports, and more. - Created and proofed the weekly publication using InDesign CS5/6- Produced videos, bought a DSLR to improve photography- Managed any and all contributed content, from an obituary to a website comment

- Produced clip-worthy content in this capstone of Temple University’s department of journalism- Discovered and reported news in the Hunting Park section of North Philadelphia with one fellow student journalist- Produced broadcast-style video content using Sony HDV cameras- Acquired a mastery of Final Cut Pro, Lightworks, and Premiere Pro- Wrote and edited stories as found in a more traditional print journalist's role

- Interned with a weekly publication that had a philosophy similar to Wareham Week’s: daily online, weekly in print- First assignment covered a group of single mums protesting welfare reform- Covered a little bit of everything, from features to breaking news, including (thankfully) some basketball coverage- Shadowed general news reporters on assignment to understand how to conduct self as a journalist within British culture- Made fundamental changes, down to something as minute as learning a new keyboard layout

- Shadowed photographers, professional sports beats, high school sports writers, town government beat reporters, photographers, editors and more- Worked primarily within sports, writing high school soccer and baseball articles- Assisted with layout and editing, sometimes until 2 a.m.