My career began at age 18 with PepsiCo, where I gained invaluable experience in sales and business, working with key clients in the HoReCa division. This foundation in sales set the stage for my future entrepreneurial ventures.Alongside my corporate career, I pursued my passion for racing, building my own race car and competing in professional drift competitions across Russia. Over three years, I consistently achieved podium finishes and even secured first place in a season, attracting sponsorships and establishing myself in the racing community.In 2016, I moved to the United States, where I transitioned into the automotive repair industry, specializing in European vehicles. During this time, I also launched a YouTube channel, Alex Fixty (formerly LR TECH), where I create educational content on servicing European cars, especially Land Rovers. The channel continues to grow, providing valuable insights to a dedicated audience.In 2023, I launched Bimmer Tech, a company specializing in BMW repairs in Los Angeles, which now has a team of seven skilled professionals. By focusing on working on the business rather than in it, I’ve been able to dedicate time to my startup, Fixty—a marketplace connecting car owners with on-demand automotive specialists. Fixty is designed to transform the way people find and book automotive services.I am driven by a passion for innovation and customer-centered solutions, and I am excited about the impact Fixty will have on the automotive industry.