Brad Young Email and Phone Number
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As a vice president of content in Goldman Sachs corporate marketing, I lead our content distribution and measurement function - assuring the terrific work of my editorial colleagues reaches, engages, and converts our target audiences. We’ve developed and implemented growth strategies across owned, operated, and paid channels for a pair of weekly podcasts, two video shows, a weekly newsletter, and a deep website of thought leadership - growing them all in sustainable, efficient ways. We’ve been able to build a thought leadership practice that serves for many as the go-to resource for deep knowledge on the factors shaping global markets, channeling the people and ideas across Goldman Sachs into a stream of videos, podcasts, and digital experiences that let our customers and prospects make sense of our changing world. I came to Goldman Sachs from Prudential, where I spent six years in digital content and marketing. Our team developed articles, videos, interactives, infographics, and tools that helped individuals and companies make better financial decisions. We also led creation of digital marketing assets and user experiences guiding customers and prospects to Prudential solutions that best met their financial needs.Before Prudential, I was at Dun & Bradstreet, where I was Global Content Marketing Strategy Leader, reporting to the CMO. In that key role, I led the marketing team in the creation, curation, and editorial coordination of world-class, modern content experiences for customers, prospects, partners, and influencers of the firm.I also spent 17 years at Time Inc., working in a number of roles across some of the world’s leading magazine brands. My roles included CMO of News and Business, and Associate Publisher - Marketing for FORTUNE Magazine. I began my career at Sports Illustrated in 1997.A proud alumnus of Penn State University in State College, PA, I have a journalism degree, with concentrations in Political Science and Philosophy. While at “Dear Old State,” I was a writer and sports editor for PSU’s student newspaper, the Daily Collegian, where I covered major college athletics, including football, basketball, baseball and more.
Apollo Global Management, Inc.
View- Website:
- goldmansachs.com
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Principal, Client Content Strategy LeadApollo Global Management, Inc.Cranford, Nj, Us
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Vice President ContentGoldman Sachs Apr 2022 - PresentNew York, New York, UsReporting to the global head of content marketing, established, and lead, the content performance responsibility for Goldman Sachs Intelligence, the thought leadership unit of Global Corporate Marketing.- Created the content performance function after recognizing the need for centralized, focused management of distribution and measurement strategy and operational support for podcasts, videos, newsletter, and web.- Have overseen owned, operated, and paid strategies that have grown annual web visitors to 5.7 million, monthly podcast listeners to 80,000, and email newsletter subscribers to 580,000- For distribution strategy, work closely with editorial leaders and marketing partners to manage integrated content promotion and distribution based on topic and format, audience needs and brand and business objectives – aligning publishing cadence with content engagement and brand favorability goals through promotion and distribution planning and execution across owned and operated and paid channels.- For measurement strategy, centralize data and insights, benchmarking and KPIs across all content and all channels – through a suite of measurement and research tools we developed to inform content strategy.- For operational support, manage key Intelligence functions and processes such as budgets, vendor evaluation and onboarding, editorial calendars, promotional calendars, and other communication and coordination efforts.- Serve on the Intelligence leadership team and represent Intelligence inputs and interests in cross-functional marketing planning and execution, working closely with editors, brand marketers, and channel leads.- Prior to leading content performance, served as managing editor, working with content product leads for web, video, audio and newsletter content to plan and prioritize coverage of Goldman Sachs perspectives on global markets, economies and key industries. -
Vp, Content And Business CreativePrudential Financial Jun 2020 - Mar 2022Newark, New Jersey, UsWas responsible for conceiving, designing, writing and deploying experiences that deepen engagement and strengthen relationships with Prudential’s prospects and 25 million customers across B2C and B2B audiences, while inspiring them to take action to improve their financial well-being. In the course of a year, my team and I collaborated to create more than 10,000 pieces of content and creative for customers and prospects, including:- Campaigns for customer engagement across email and other personalized channels- Narratives for interactive financial planning products, tools and platforms- Presentations for sales finalist meetings- Materials for financial advisors to inform clients on the options that suit them best -
Leader, Content Center Of ExcellencePrudential Financial Aug 2019 - Jun 2020Newark, New Jersey, UsBuilt and led Prudential's first Content Center of Excellence, with management responsibilities for all Prudential content strategy and initiatives. We put customers first by building narratives that reflect their lives and goals, providing the best answers to address their challenges and opportunities, and activating communications that inspire their action and progress.
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Vice President, Digital Content StrategyPrudential Financial May 2016 - Aug 2019Newark, New Jersey, UsConceived and developed content environments, digital experiences and marketing communications that engage, inspire and inform Prudential customers and prospects, working within the Customer Office of Prudential alongside a team of talented digital marketing professionals
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Global Content Marketing Strategy LeaderDun & Bradstreet Aug 2014 - May 2016Jacksonville, Fl, Us- Reporting to the CMO, led the content marketing team in the creation, curation and editorial coordination of world-class, modern content experiences for customers, prospects, partners and influencers of Dun & Bradstreet, a global leader in business-to-business data and analytics- Managed a cross-functional content ideation and creation supply chain for narratives that advanced D&B's unique perspective on the role of data in driving business growth - Managed content types that cut across all stages of the buyer's journey and included blogs, infographics, videos, ebooks/whitepapers, executive presentations, sales presentations, sales collateral, executive bylines, web copy, email and more- Worked with the brand/communication, strategy and digital/technology teams to make content a core enabler of a growth-oriented marketing strategy- Worked with the brand/communications team to establish consistent voice for brand content that advanced a refined brand position: that Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data- Led the content development for the modernized DNB.com, launched in April 2016, including thought leadership content at DNB.com/perspectives and on-page descriptions illuminating the D&B brand promise and the company's unique solutions. New site experience led to double-digit increases in traffic and lead volume.- Collaborated with internal and external influencers to amplify the company voice and the unique perspectives of its top executives via event presentations, guest blog posts, video and other tactics- Developed content approaches with the marketing strategy team for a persona-based go to market, coordinating refined storylines that reflected the Dun & Bradstreet point of view on key data-oriented business issues faced by customers and prospects- With the digital/technology team, optimized content environments, experiences and paid promotion of content programs -
PrincipalStorifire Llc Feb 2014 - Sep 2014What's your story? It's a question we all get asked. But how good are you at answering it? In the age of storytelling we are in today, you better be very good.Storytelling has always been one of the most persuasive ways to make a point. Today, tools and technology have converged to give a good story reach and impact impossible before - making the digital age the storytelling age. But not everybody has the time or talent to effectively create and continually develop a storyline that will resonate emotionally with the audiences that matter most to them - clients, prospects, partners, employees, recruiters, investors...Enter StoriFire. StoriFire is a content and marketing consultancy that helps companies and individuals find and refine compelling, unique and multi-faceted narratives. StoriFire stokes the fire for brands by helping to develop clear, creative and customized storylines that start with the unique needs of the audience and build the narrative arc from there via words and images. StoriFire is operated by Brad Young, a 17-year veteran of content and marketing who has developed comprehensive brand narratives and customized those stories for successful, multimillion-dollar pitches to FORTUNE Global 500 companies.Clients have included the American Red Cross and social media SaaS startup Likeable Local.Services available have included:- Brand Identity: audience analysis, competitive analysis, materials advice and development- Pitches: PowerPoint/Keynote presentation development, content analysis (presentation flow, features/benefits, etc.)- Content Strategy: ideas and tactics to help your content foster important relationships- Social Media: strategy, tactical advice, content analysis, competitive analysis- Content Marketing: writing/editing support for blogs, whitepapers, other inbound marketing- Personal Branding: professional profiles, LinkedIn reviews, cover letter reviewsWhat's your story? With StoriFire, you will always know how to answer.
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Chief Marketing Officer - News And BusinessTime Inc. Nov 2012 - Feb 2014- Led a multimedia marketing team dedicated to driving advertising and sponsorship revenue growth for the Time Inc. News and Business brands - Time, Fortune, Money and CNNMoney.com- Idea development: Our team built customized, unique ideas and platforms for a broad array of advertisers looking to engage the News and Business division's global audience of nearly 100 million influential people. Platforms included web, mobile, mobile apps, social media, tablet apps, events and magazines.- Brand development: Our team created distinct positioning statements and materials that differentiated our brands from their competitors and emphasized our relevance and capabilities for the objectives our clients were trying to achieve- Product development: Our team worked with the editorial staff and cross-functional specialists to represent the advertising and sponsorship revenue opportunities in new products and platforms being created across multiple media types- Content development: Working with the division's VP, refined and rebranded a dedicated Content Marketing & Strategies team that created multimedia content across paid, owned and earned channels that include web, magazine, mobile and more
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Associate Publisher - MarketingFortune Oct 2011 - Nov 2012New York, Ny, UsBrand strategy and positioning, new product development and customized marketing and sponsorship proposals for ad sales clients across digital, events, conferences, magazines, tablet apps, web apps, mobile apps and broadcast- Led the multimedia marketing strategy and platform development for a global advertising sales operation, working with the Fortune brand's sales, editorial, finance, production and digital management teams to create business-building integrated advertising opportunities for blue-chip clients targeting our audience of influential business leaders and affluent investors- Managed a team charged with creatively activating best-in-class assets across magazine, web, tablet, mobile, event and social media for advertisers seeking unique ways to meet their business objectives- Positioned the relevance and differentiation of the Fortune brand in the highly competitive business category- Launched new products such as Fortune's groundbreaking iPad app and launched new franchises such as the Fortune 40 Under 40 and Executive Dream Team- Managed the marketing for a brand that is one of only three to be named to the 2012 Ad Age Magazine A-List and 2012 Adweek Magazine Hot List -
Executive Director Of MarketingFortune Jul 2011 - Nov 2011New York, Ny, Us- Lead the multimedia marketing strategy and platform development for a global advertising sales operation, working with the Fortune brand's sales, editorial, finance, production and digital management teams to create business-building integrated advertising opportunities for blue-chip clients targeting our audience of influential business leaders and affluent investors- Manage a team charged with creatively activating best-in-class assets across magazine, web, tablet, mobile, event and social media for advertisers seeking unique ways to meet their business objectives- Position the relevance and differentiation of the Fortune brand in the highly competitive business magazine category
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Marketing DirectorFortune Jan 2009 - Aug 2011New York, Ny, UsManaged a team dedicated to developing and delivering high-performance, integrated print, digital and event-based opportunities for advertising clients while also building smart, strategic media communications to advance the Fortune multimedia brand message.
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Director, Integrated MarketingTime Inc. Oct 2007 - Jan 2009New York, Ny, Us- Creating cross-platform, integrated marketing and advertising programs across MONEY, FORTUNE and FORTUNE SMALL BUSINESS magazines and the website CNNMoney.com- Working with clients directly and in tandem with our advertising sales team, aligning companies with the relevant content and marketing assets that will help their message resonate strongly with the 20 million affluent, influential people who read our magazines and visit our website- Understanding the interests of those readers (through research) to make sure we're helping our advertising partners reach them effectively -
Senior Manager, Sales DevelopmentTime Inc. Jan 2006 - Oct 2007New York, Ny, Us- Creating cross-platform, integrated marketing and advertising programs across MONEY, FORTUNE and FORTUNE SMALL BUSINESS magazines and the website CNNMoney.com- Managed key accounts in high-revenue financial and technology categories
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Editorial Projects DirectorSports Illustrated Jan 2003 - Jan 2006New York, Ny, Us- Reporting to the executive director of brand marketing and chief marketing officer, managed a staff of four that produced Time Inc.-copyrighted Special Advertising Features, Special Advertising Sections, SI.com custom content channels, and other custom-publishing projects- Worked closely with advertising sales and marketing staffs to generate, sell and execute programs involving sponsored editorial units- In 2005, developed and managed the most successful Special Advertising Section in SI history, “Tailgate Nation,” with 29 advertising pages. Also in 2005 more than tripled (year-over-year) online ad revenue generated by Editorial Projects custom microsite programs.- Was the managing editor on stories for more than 100 Special Advertising Features and Sections and Advertisements annually, primarily for Sports Illustrated but also appearing in Time, People, Fortune, Money and Parenting, and online at si.com
Brad Young Skills
Brad Young Education Details
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Penn State UniversityPhilosophy
Frequently Asked Questions about Brad Young
What company does Brad Young work for?
Brad Young works for Apollo Global Management, Inc.
What is Brad Young's role at the current company?
Brad Young's current role is Principal, Client Content Strategy Lead.
What is Brad Young's email address?
Brad Young's email address is br****@****ial.com
What is Brad Young's direct phone number?
Brad Young's direct phone number is +190824*****
What schools did Brad Young attend?
Brad Young attended Penn State University.
What are some of Brad Young's interests?
Brad Young has interest in Family, Social Services, Phillies Baseball, Children, Gardening, Civil Rights And Social Action, Environment, Education, Science And Technology, Human Rights.
What skills is Brad Young known for?
Brad Young has skills like Integrated Marketing, Advertising, Digital Marketing, Marketing Strategy, Digital Media, Content Strategy, Social Media, Strategy, Digital Strategy, Brand Development, Publishing, Content Development.
Who are Brad Young's colleagues?
Brad Young's colleagues are David Cantu, Mira Seyfettinoglu, Rohit Bhardwaj, Nikolina Povrzenic, Alison Peck, Denise Mcdonnell, Jennifer Shook.
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