Donal Byrne Email & Phone Number

Kitchener, On, Ca

Greater Toronto And Hamilton Area, Ontario, Canada

Does your team repeatedly shelve technology projects because they’re busy operating in-the-moment? You need kiloBryte. We help our clients inject a little startup hustle into their initiatives.

Kitchener, Canada Area

Powered by Stripe, TournamentCaddie is a cloud SaaS-based event management platform that helps volunteer teams run a successful golf tournament by automating many of the otherwise-manual tasks generally associated with these events.Developed the business case and GTM strategy, including POC/MVP technical requirements documentation, agile product development, product marketing, pitch-decks and presentations, sales and license agreements.Incubated the business in residence as part of Communitech and completed their Edge Accelerator program.Negotiated a multi-year license agreement with Sporting Life Group, with TournamentCaddie now operating under license by Golf Town–Canada’s largest golf retailer–as Golf Town Tournaments.

Guelph, Ontario, Canada

Tekside is a leading SaaS Email Service Provider, Salesforce Marketing Cloud system integrator, and bespoke agile-development shop, supporting enterprise clients in FI, Insurance, Energy, Telco, Transportation, and Retail, transforming their marketing operations with a focus on MarTech, commercial email operations, data governance, system integrations and automation. Client roster includes; The Co-operators, Enercare, AT&T, DirectTV, The LCBO, YYC, Scotiabank, and others.Stabilized revenue, diversified the customer base and generated +50% YoY contracted-MRR growth.Streamlined and aligned operations along core product and services offerings (SFMC services, in-house SaaS-based ESP, Data/ETL services, bespoke agile-development capabilities and dev/ops).Matured the organizational structure, led and mentored a ~20-person Dev/Ops, Product, Marketing/Sales/CX team.Actively involved in client projects (MarTech, data strategy, implementation and partner management).Lead winning RFP submissions, supported clients with vendor evaluation as part of multi-vendor engagements.Oversaw client-side integrated multi-channel lifecycle/journey campaigns, marketing automation, email deliverability best practices (DMARC, DKIM, SPF, BIMI), list acquisition/hygiene (CASL, GDPR), and bespoke development.

Toronto, Canada Area

Golf Canada is Canada’s National Sports Organization for Golf. I led the go-to-market strategy and promotion for Golf Canada’s digital transformation, developed the customer-facing product and digital marketing strategy, and ensured they had the necessary technology, process, partners and staffing model to support new/enhanced multi-channel product offerings. Built the blueprint and managed the development of the Golf Canada digital score posting platform, used by over 350k members, posting over +8M annual scores at Golf Canada’s 1,500 member clubs, USGA and R&A global clubs. Developed a national data-governance model for use by Golf Canada and its 10 Provincial Partner associations.Modernized the ESP/CRM MarTech stack and developed customer segmentation methodologies, allowing for highly personalized customer experiences, including CASL-compliant lifecycle email strategies and automations.Enhanced commercial operations, creating new permission-list and DSP ad inventory, and led the development of Canada’s first collaborative industry wide omni-channel golf marketing initiative, partnering with key industry stakeholders from the NGCOA, the PGA of Canada and the PGA Tour Americas, and Royal Bank of Canada (RBC).

Kitchener, Canada Area

This second year Direct Response Marketing course is designed to give students practical learning in the role and function of Direct Response Marketing within Integrated Marketing Communications. Curriculum highlights included; the role of Direct Response Marketing within the total context of Marketing & Communication, an introduction to Database Analysis, Statistical Analysis, Customer Lifetime Value, and Direct Response campaign planning, testing methodology, forecasting and modeling.

Toronto, Canada Area

MTS/Bell Allstream (now Zayo) is a Canadian leader in B2B Telephony and IP communications. • Managed the implementation and on-time/on-budget launch of Allstream’s Unica/Dynamics ESP/CRM platform.• Led cross-functional collaboration, training and education across the business (Sales, Product, Marketing, IT).• Managed internal project contributors and external third-party vendors, program budget and timing.

Toronto, Canada Area

Hippopost allowed people to create and send personalized printed postcards directly from their smartphone or social network. Free for consumers, Hippopost was paid for by advertisers looking to create highly personalized, high-value consumer generated branded interactions as part of their integrated marketing communications strategy. • Authored the business case and GTM strategy, managed the product roadmap, led a successful US seed investment round, generated media coverage in The Globe & Mail, Advertising Age, The Financial Post, TechCrunch.• Supported the BlackBerry and iPhone mobile application development and led marketing activity that generated over 75,000 BlackBerry app downloads in the first week of launch, and ultimately, users in over 150 countries worldwide.• Managed enterprise accounts including TD Bank, Expedia.com, Coke, Mitsubishi Motors, Nestle, and key partner channels (advertising agencies, media resellers, and global production partners).

Kitchener, Canada Area

During this high-growth period, (RIM) BlackBerry® designed and manufactured the award-winning BlackBerry smartphone and enterprise mobile security solutions used by millions of people around the world. • Grew responsibilities from an individual contributor to a people leader with accountability for $15M annual OPEX.• Global responsibility with staff and programs throughout North America, the UK, LATAM and AsiaPac.Led the planning, content development, marketing and promotion of B2B, Channel, and D2C programs including;• BlackBerry Owners Lounge; the official online community for BlackBerry users.• BlackBerry Connection; a personalized B2C, B2B and SMB email program.• BlackBerry Resource Center; an online education and lead-gen webinar, whitepaper and podcast resource. • BlackBerry Trade Up Program (recycling); removed +2M devices destined for landfill in its first year.• Developed integrated B2B performance based lead-generation campaigns, SQL/MQL modeling and qualification, led multiple primary and secondary research initiatives on churn insights, subscriber behaviour and trends.• Key business representative as part of RIM’s multi-year SAP CRM implementation.• Annual loyalty session presenter at RIM’s Wireless Enterprise Symposium (BlackBerry World).

Toronto, Canada Area

The proverbial dotcom startup, Metamail developed award-winning XML-based product registration and email technology solutions. Enterprise clients included Toshiba, Altamira Financial, Roxio, Adobe, MGI Software, ATI Technologies and Whirlpool Corporation. - Led the development of a Direct Marketing Association (DMA) award-winning corporate brand.- Managed the professional services team and the development and implementation of various marketing initiatives and registration programs for SMB, Mid-Market and Enterprise clients.- Coordinated event marketing activities; regular contributor/presenter at panel discussions and seminars; managed the development of sales and channel collateral and PR agency relationships, market intelligence, competitive research, positioning, industry and regulatory legislation.

Kitchener, Canada Area

Based in Chicago IL, and recognized primarily by its GUM® retail brand, Sunstar International is one of the world’s leading CPG oral care product manufacturers. My responsibilities included managing the launch of various products and line extensions, coordinating with Sales and R&D to develop sales and marketing plans, channel promotions and incentives, developing collateral for consumer retail products and dental operatory accessories, and conducting primary and secondary market research, industry analysis, competitive mapping and evaluation.