Peter Byrne Email & Phone Number

Los Angeles, California, Us

At 5G Group our team has deep C-level, real-world experience driving both revenue and margin in the retail grocery, mass, pharmacy and other channels. Our DNA is to be your trusted advisor: to perform as if we were shareholders. We integrate internal data, consumer insights, brand equity and company ethos then combine it with unmatched selling experience to unlock unrealized value, helping clients scale their businesses. We are your outsourced internal sales team, working directly with you to drive growth.We know how to expand margins. We understand how to leverage limited company resources. We know consumer marketing, operations, sales, data management and trade marketing in detail. We understand the techniques you need and we execute quickly without pretense – we're laser focused on your need to build your business.

Actual HealthCare Solutions, Inc. (AHS) is a Patient-Centric Point of Care Health IT company. AHS is developing a solution that addresses one of the most critical needs in health care today - a now mandated demand from the Department of Health & Human Services for HealthCare data to be shared across multiple platforms. With appropriate investment, the company plans to launch regionally in the New Jersey area then among progressively expanding regions.

As a boutique strategy firm, COGNISE Consulting helped customers unlock and unleash hidden long term value. Through the delivery of solutions in six areas - Insights, Innovation, Value Proposition, Digital Marketing, Customer Acquisition and Targeted Creative Design, COGNISE brought a broad range of tools and experience to help engage and solve transformative issues. Our proprietary approaches delivered unique value propositions, route-to-market successes and powerful sales solutions for clients in both Consumer Products and B2B.

With a founding team of five established a West Coast based Fragrance Company. Served as President from June 2002 to July 2005. Sold business in January 2016. Served household products, personal care and fine fragrance companies with fragrance development and delivery, product technology development and marketing consulting services. Key customers included Method Home Care, DuPont, Cosway, and Aware Products.

Richmond, Va, Us

As partner, led consulting teams on a variety of global strategic projects ranging from B2B segmentation studies and Go To Market projects in B2B to new product development and training programs in Consumer Products.

Strategic marketing and business consulting with partnerships developed across promotion, advertising, public relations and design agencies. Certified Focus Group moderator.•Food&Beverage:Business plan/branding-Smithfield Foods, Fiorini Family Farms, DonSueMor Madeleines. Promotion strategy-Diageo Brands, TGI Friday’s, Gordon’s Gin/Vodka.•Vitamins&Supplements:Business plan new supplements brand at Sancilio.•Grocery:Marketing plan Bashas’ Supermarkets.•Packaging:New product development Mead Westvaco.•Health Care:Brand and communications strategies for Accuray Radiosurgery, InSound Medical hearing aids.•Advertising:Established retainer programs at Honeywell International with Doremus. With J Stokes, brand positioning at 1031 Exchange Options.•Fast Food:Strategic planning for Subway•Technology:Brand positioning Digital Chocolate, product line framework FormFactor, marketing plan Vapore.

London, Gb

Reported to president, managing a budget of $10+ million and staff of seventeen in two offices, San Francisco and Boston. Marketing efforts established consumer business as the leading Internet education web site, with over 11 million unique users and 100 million page views per month. · Led marketing, business operations and partner relationship planning for LearningNetwork.com resulting in first year revenue of $40 million.· Launched LearningNetwork.com to become the leading site in category within six months. Hired direct marketing, advertising and public relations agencies. Business merged with Pearson Education in 2002.· Developed mission statement, brand positioning and “Learn Without Limits” tag line. Led team that wrote marketing plan, with strategic focus on establishing a 1:1 relationship with consumers.

El Segundo, California, Us

Led promotions; creative services; manufacturing liaison departments for software division ($300 million in sales). Established a new department and managed a direct staff of thirty and budgets of $13+ million.· Led company and brand positioning, developed vision, mission and communications strategies.· Led team, working with sales, that developed targeted chain store trade promotion strategy, delivering increased volume at Best Buy, CompUSA and Wal-Mart in 1999.· Developed account specific promotions review system resulting in significantly increased lead times, contributing to market share leadership of 50%, up from 39% in one year

Walnut Creek, Ca, Us

Reported to EVP Marketing, as General Manager Del Monte and Contadina Tomato consumer and food service businesses, P&L responsibility for $425 million revenue. Managed direct staff of ten, indirectly 40+, and budgets of $50+ million.· Recommended and implemented Business Unit strategic plan resulting in revenue (+11%), profit (+80%) and profit-%-revenue (+45%) increases.· Integrated Contadina acquisition; re-launched brand resulting in annual business turnaround in sales (+5%) and profitability (+6%), following prior year declines.Director, Marketing, 1997-98; Marketing Manager, 1996-97; Senior Product Manager, 1995-96

Blackfriars, London, Gb

Sr. Brand Manager, Ragu Sauces/Seasoning Mixes, 1992-95; Brand Manager, new products – Promise Spread, 1991-92; Associate Brand Manager, Imperial Margarine, 1989-91

In

Promotion Manager, new brands, 1988-89; Associate Product Manager Myers's Original Rum, 1986-88.

Miami Lakes, Fl, Us

Mba, Marketing, Finance

Ba, Management, Public Policy

Education record