Peter Byrne's Location
Los Angeles Metropolitan Area, United States, United States
Peter Byrne's Contact Details
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About Peter Byrne
Throughout his career, Peter has grown businesses from Fortune 100 companies to start-ups. His experience in handling all aspects of business operations will infuse any enterprise with the ingredients for success. As a founder at 5G, his focus on brand building, customer and consumer insights, strategic thinking, marketing training and sales and trade marketing execution are essential tools that help companies realize their fullest potential.
Peter Byrne Work Experience Details
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Co-Founder5G Group Jun 2017 - PresentLos Angeles, California, UsAt 5G Group our team has deep C-level, real-world experience driving both revenue and margin in the retail grocery, mass, pharmacy and other channels. Our DNA is to be your trusted advisor: to perform as if we were shareholders. We integrate internal data, consumer insights, brand equity and company ethos then combine it with unmatched selling experience to unlock unrealized value, helping clients scale their businesses. We are your outsourced internal sales team, working directly with you to drive growth.We know how to expand margins. We understand how to leverage limited company resources. We know consumer marketing, operations, sales, data management and trade marketing in detail. We understand the techniques you need and we execute quickly without pretense – we're laser focused on your need to build your business. -
Co-Founder And Chief Operating OfficerActual Healthcare Solutions Jul 2015 - Jun 2022Actual HealthCare Solutions, Inc. (AHS) is a Patient-Centric Point of Care Health IT company. AHS is developing a solution that addresses one of the most critical needs in health care today - a now mandated demand from the Department of Health & Human Services for HealthCare data to be shared across multiple platforms. With appropriate investment, the company plans to launch regionally in the New Jersey area then among progressively expanding regions.
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Co-Founder And Managing PartnerCognise Consulting Jan 2012 - Dec 2018As a boutique strategy firm, COGNISE Consulting helped customers unlock and unleash hidden long term value. Through the delivery of solutions in six areas - Insights, Innovation, Value Proposition, Digital Marketing, Customer Acquisition and Targeted Creative Design, COGNISE brought a broad range of tools and experience to help engage and solve transformative issues. Our proprietary approaches delivered unique value propositions, route-to-market successes and powerful sales solutions for clients in both Consumer Products and B2B.
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Board MemberGenesis Aromatique Jun 2002 - Jan 2016With a founding team of five established a West Coast based Fragrance Company. Served as President from June 2002 to July 2005. Sold business in January 2016. Served household products, personal care and fine fragrance companies with fragrance development and delivery, product technology development and marketing consulting services. Key customers included Method Home Care, DuPont, Cosway, and Aware Products. -
PartnerEmm Group Jul 2008 - Dec 2011Richmond, Va, UsAs partner, led consulting teams on a variety of global strategic projects ranging from B2B segmentation studies and Go To Market projects in B2B to new product development and training programs in Consumer Products. -
Principal ConsultantP&B Partners Apr 2005 - Jul 2008Strategic marketing and business consulting with partnerships developed across promotion, advertising, public relations and design agencies. Certified Focus Group moderator.•Food&Beverage:Business plan/branding-Smithfield Foods, Fiorini Family Farms, DonSueMor Madeleines. Promotion strategy-Diageo Brands, TGI Friday’s, Gordon’s Gin/Vodka.•Vitamins&Supplements:Business plan new supplements brand at Sancilio.•Grocery:Marketing plan Bashas’ Supermarkets.•Packaging:New product development Mead Westvaco.•Health Care:Brand and communications strategies for Accuray Radiosurgery, InSound Medical hearing aids.•Advertising:Established retainer programs at Honeywell International with Doremus. With J Stokes, brand positioning at 1031 Exchange Options.•Fast Food:Strategic planning for Subway•Technology:Brand positioning Digital Chocolate, product line framework FormFactor, marketing plan Vapore.
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Vice President, Marketing, Learning NetworkPearson Jan 2000 - Apr 2002London, GbReported to president, managing a budget of $10+ million and staff of seventeen in two offices, San Francisco and Boston. Marketing efforts established consumer business as the leading Internet education web site, with over 11 million unique users and 100 million page views per month. · Led marketing, business operations and partner relationship planning for LearningNetwork.com resulting in first year revenue of $40 million.· Launched LearningNetwork.com to become the leading site in category within six months. Hired direct marketing, advertising and public relations agencies. Business merged with Pearson Education in 2002.· Developed mission statement, brand positioning and “Learn Without Limits” tag line. Led team that wrote marketing plan, with strategic focus on establishing a 1:1 relationship with consumers. -
Marketing ServicesMattel Interactive, The Learning Company Sep 1998 - Dec 1999El Segundo, California, UsLed promotions; creative services; manufacturing liaison departments for software division ($300 million in sales). Established a new department and managed a direct staff of thirty and budgets of $13+ million.· Led company and brand positioning, developed vision, mission and communications strategies.· Led team, working with sales, that developed targeted chain store trade promotion strategy, delivering increased volume at Best Buy, CompUSA and Wal-Mart in 1999.· Developed account specific promotions review system resulting in significantly increased lead times, contributing to market share leadership of 50%, up from 39% in one year -
Tomato Strategic Business Unit, Director & General ManagerDel Monte Foods, Inc. Feb 1995 - Sep 1998Walnut Creek, Ca, UsReported to EVP Marketing, as General Manager Del Monte and Contadina Tomato consumer and food service businesses, P&L responsibility for $425 million revenue. Managed direct staff of ten, indirectly 40+, and budgets of $50+ million.· Recommended and implemented Business Unit strategic plan resulting in revenue (+11%), profit (+80%) and profit-%-revenue (+45%) increases.· Integrated Contadina acquisition; re-launched brand resulting in annual business turnaround in sales (+5%) and profitability (+6%), following prior year declines.Director, Marketing, 1997-98; Marketing Manager, 1996-97; Senior Product Manager, 1995-96 -
Sr. Brand ManagerUnilever Jan 1989 - Feb 1995Blackfriars, London, GbSr. Brand Manager, Ragu Sauces/Seasoning Mixes, 1992-95; Brand Manager, new products Promise Spread, 1991-92; Associate Brand Manager, Imperial Margarine, 1989-91 -
Manager, Consumer & Sales PromotionsJoseph E. Seagram Sep 1986 - Jan 1989InPromotion Manager, new brands, 1988-89; Associate Product Manager Myers's Original Rum, 1986-88. -
Marketing/SalesCordis 1980 - 1983Miami Lakes, Fl, Us
Peter Byrne Skills
Strategy
Marketing Strategy
Integrated Marketing
Brand Management
Strategic Planning
Market Research
Marketing
Product Management
P&l Management
Product Development
Management
Segmentation
Business Strategy
Business Planning
Competitive Analysis
Direct Marketing
B2b
New Business Development
Start Ups
Customer Insight
Leadership
Market Planning
Go To Market Strategy
Management Consulting
Consumer Products
Advertising
Strategic Partnerships
Positioning
Brand Development
B2b Marketing Strategy
Strategic Consulting
Mergers And Acquisitions
Fmcg
Marketing Research
Consulting
Marketing Management
Product Marketing
Analytics
Consumer Marketing
P&l Responsibility
Strategic Leadership
Thought Leadership
E Commerce
Entrepreneurship
Strategic Communications
Public Relations
Product Innovation
Brand Architecture
Brand Equity
Executive Management
Peter Byrne Education Details
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Northwestern University - Kellogg School Of ManagementFinance -
Duke UniversityPublic Policy
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Staples High School
Frequently Asked Questions about Peter Byrne
What company does Peter Byrne work for?
Peter Byrne works for 5g Group
What is Peter Byrne's role at the current company?
Peter Byrne's current role is Co-Founder at 5G Group.
What is Peter Byrne's email address?
Peter Byrne's email address is pb****@****att.net
What is Peter Byrne's direct phone number?
Peter Byrne's direct phone number is +192587*****
What schools did Peter Byrne attend?
Peter Byrne attended Northwestern University - Kellogg School Of Management, Duke University, Staples High School.
What are some of Peter Byrne's interests?
Peter Byrne has interest in New Product Development, Marketing And Management Training.
What skills is Peter Byrne known for?
Peter Byrne has skills like Strategy, Marketing Strategy, Integrated Marketing, Brand Management, Strategic Planning, Market Research, Marketing, Product Management, P&l Management, Product Development, Management, Segmentation.
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