Rob Byrnes

Rob Byrnes Email and Phone Number

Pricing and Planning, Social Media and Ad Experiences @ The Walt Disney Company
New York, NY, US
Rob Byrnes's Location
New York, New York, United States, United States
Rob Byrnes's Contact Details
About Rob Byrnes

A track record of making sales teams better through strategic and procedural expertise that enables sellers with data, insights and actionable solutions for the customers they serve. Cross-Channel leader with expertise in:• Social Media• programmatic sales and strategy• product marketing• OTT video & TV sales operations• data and audience segmentation• media pricing & planning• inventory management• revenue forecasting & optimization.• Ad tech review and implementation• Broadcast and Cable TV• Online video• Mobile• Print• Tech stack• Sales enablement• DMP• SSP• DSP

Rob Byrnes's Current Company Details
The Walt Disney Company

The Walt Disney Company

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Pricing and Planning, Social Media and Ad Experiences
New York, NY, US
Website:
disneycareers.com
Employees:
177135
Rob Byrnes Work Experience Details
  • The Walt Disney Company
    Pricing And Planning, Social Media And Ad Experiences
    The Walt Disney Company
    New York, Ny, Us
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  • The Walt Disney Company
    Pricing & Planning, Social Media And Ad Experiences
    The Walt Disney Company May 2017 - Present
    Burbank, Ca, Us
    Sales enablement leader for rate card development, pricing, planning, and strategy for all Social and Innovative Ad Products across the Disney Media Portfolio.
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  • Gamut. Smart Media From Cox.
    Sr. Director Programmatic Sales & Partner Solutions
    Gamut. Smart Media From Cox. 2014 - 2016
    New York, Ny, Us
    Drive revenue growth through building strategic relationships with media agencies and buyers. Design programmatic sales strategy and products to transform sales organization into a multi-channel solutions provider. Market maker and sales enabler. Lead strategic partnerships with top media companies to enable direct and programmatic revenue channels. Create and deliver scaled solutions to advertising and Agency partners.
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  • Gannett
    Vp, Pricing & Planning
    Gannett 2013 - 2014
    New York, Ny, Us
    Led print and digital pricing and media planning strategy to enable YOY revenue growth. Created programmatic strategy and established sales team to move sales channel conflict into harmony. Designed solutions for multi-million dollar custom programs, created Native advertising strategy. Presented Gannett's programmatic POV at various industry events.
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  • Meredith
    Executive Director, Digital Revenue Operations
    Meredith 2011 - 2013
    Des Moines, Ia, Us
    Operational leader for the entire Meredith portfolio, including Allrecipes.com. Established and led programmatic strategy and sales activity. Drove 8-figure indirect revenue channel and enabled the balance and optimization with all digital ad sales revenue. Led the review and selection of Meredith's new DMP and SSP partners.
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  • Nbc Universal
    Director, Inventory Mgmt, Digital Media Sales
    Nbc Universal 2006 - 2011
    New York City, Ny, Us
    *Control and forecast ad inventory across entire NBCU Network, Online, Mobile, Syndication, and VOD.*Manage audience and contextual sales*Deal maintenance and optimization*Coordinate with editorial to align sales with content strategy
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  • Nbc Universal
    Director, Linear Sales Operations
    Nbc Universal 1999 - 2006
    New York City, Ny, Us
    Led Cable TV sales operations including inventory management, Stewardship, EDI contract transfers, and traffic teams.
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Rob Byrnes Skills

Digital Media Online Advertising Advertising Digital Strategy New Media Analytics Content Strategy Mobile Devices Media Planning Advertising Sales Inventory Management Social Media Display Advertising Strategy Mobile Advertising Account Management Video Broadcast Crm Ad Networks Television Web Video Audience Segmentation Broadcasting Programmatic Sales Strategic Partnerships

Rob Byrnes Education Details

  • Baruch College
    Baruch College
    And Related Programs

Frequently Asked Questions about Rob Byrnes

What company does Rob Byrnes work for?

Rob Byrnes works for The Walt Disney Company

What is Rob Byrnes's role at the current company?

Rob Byrnes's current role is Pricing and Planning, Social Media and Ad Experiences.

What is Rob Byrnes's email address?

Rob Byrnes's email address is ro****@****ine.net

What is Rob Byrnes's direct phone number?

Rob Byrnes's direct phone number is +121245*****

What schools did Rob Byrnes attend?

Rob Byrnes attended Baruch College.

What are some of Rob Byrnes's interests?

Rob Byrnes has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Arts And Culture.

What skills is Rob Byrnes known for?

Rob Byrnes has skills like Digital Media, Online Advertising, Advertising, Digital Strategy, New Media, Analytics, Content Strategy, Mobile Devices, Media Planning, Advertising Sales, Inventory Management, Social Media.

Who are Rob Byrnes's colleagues?

Rob Byrnes's colleagues are Stephanie Leger, Joanna O'connell, Daniel Iaconis, Theresa Schott, Walter Mora, Jane Gao, Jeff Casulas.

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