Byron Antonas Email & Phone Number

Nassau, Bs

Nassau, Bs

Nassau, New Providence, The Bahamas

As the Conversion Rate Optimization (CRO) Manager at Unique Vacations Ltd., my focus is on leading a collaborative team to redefine our digital web experience for customer and boost conversion rates. Leveraging my expertise in understanding user behavior, analyzing data, and implementing innovative strategies, I aim to enhance the effectiveness of our online platforms.Collaborative Design:●I translate research findings for our IT Engineers and UX/UI designers to ensure we design enhancements that drive desired customer-centric outcomes. This includes executing a comprehensive conversion rate optimization strategy that is aligned with company goals.Holistic User Behavior Analysis:●I direct qualitative and quantitative research to gain profound insights into user behavior (customer surveys, interviews, customer behavior analysis, journey mapping, user testing). This also includes heuristic evaluations and usability testing to inform design decisions.●The strategic guidance I provide is driven from the use of powerful analytics tools, such as Contentsquare, Hotjar, Google 360. A/B Testing & Conversion Content Funnel Optimization:●I lead a robust A/B testing program, using ABTasty for designing, executing, and monitoring experiments.●I oversee the meticulous evaluation of the conversion funnel, identifying touchpoints for optimization, to implement strategies that reduce user friction and boost conversions at each user journey stage.●I drive in-depth analyses of landing pages, forms, and calls-to-action for refinement across our most valuable user journeys.Data-Driven Reporting and Stakeholder Management:●I generate comprehensive reports with actionable recommendations for stakeholders, and provide regular updates on key performance indicators (KPIs) related to conversion rates and experiments.

Nassau, New Providence, The Bahamas

As the Digital Marketing Product Owner I specialize in the management of the team's marketing technology, as well as implementation/strategic use of new technologies. I play a key part in ensuring solid adoption of all marketing platforms, including establishing standards and guidelines for success. I am also responsible for overseeing any integration of these technologies with the broader Unique Vacations/Sandals digital and data architecture.Other Responsibilities:● Overseeing the lifecycle of projects, from inception to launch and beyond.● Defining and documenting the vision for sustaining, extending, & evolving our digital platforms.● Supporting coordination + communication across teams so clarity of purpose and expected outcomes across marketing disciplines & tools are understood.● Projects organization and communication.● Steering stakeholders through project lifecycles & setting expectations.● Synthesizing & reframing complex problems into simple, straightforward ways to drive meaningful results during execution.● Bringing teams together across all levels of the organization, with both technical and non-technical audiences to drive alignment across stakeholders.● Working with executive management to prioritize initiatives across varying and sometimes competing business interests, while comparing diverse outcomes + identifying clear tradeoffs to help the greater group reach consensus.● Assessing acquisition opportunities for new technologies, considering customer impact, and implement these programs corporation-wide.● Heavy research to develop a deep understanding of customer and product needs, so that change can positively impact the customer journey.● Managing the A/B testing program.Web platforms that fall under my role.● Optimizely (A/B Testing & CRO) ● Nebu (survey platform)● SA360● DV360● GA360● Campaign Manager● Acoustic ● Digital Analytics● ESP & Analytics● Validity/Return Path● Search Monitor (Trademark)

Nassau, New Providence, The Bahamas

● Working with the Managing Director, Digital Marketing Director, SEO Manager and Digital Marketing Managers to ensure that SEO and Digital Marketing projects experience healthy growth as well as being implemented successfully.● Working with the SEO Manager to provide weekly and monthly SEO reports for Sandals.com and Beaches.com on keyword rankings, blog and traffic performance, content creation etc. ● Performing thorough research, including keyword research and content research for, and creating, briefings/documentation for blog posts to be used by the blog copywriter, for both Sandals.com and Beaches.com.● Editing final drafts for blog posts received from the blog copywriter, as well as providing feedback for the copywriter. ● Sourcing images for blog posts and structuring/posting final versions of blog posts.● Providing feedback on new landing page designs.● Performing SEO site audits for both US and international sites of Sandals.com and Beaches.com ● Working with the projects team and developers to implement audit findings; including robots.txt changes, sitemap changes, meta tag changes (titles and descriptions), copy changes to reduce cannibalization issues, redirects for 404 pages, 301 and 301 redirects, etc.● Performing keyword research for both US and international sites of Sandals.com and Beaches.com.● Creating reports in Google Data Studio● Providing training for internal staff for Sandals weddings blog implementation.● Contributing to regular innovations committee meetings with leading managers and executives.

Nassau, Bahamas

● Role as Product Owner (PO):​ As a leadership role, we drive change, and are charged with knowing/gathering all associated business rules required for projects. PO’s deliver the project ‘vision’ to the team, in the form of requirements analysis documents (RADs), product backlogs, and change requests. We review deliverables during each development sprint, confirming fulfillment of expected business value, and are responsible for making sure that projects are delivered on time and on budget. ● Reporting to stakeholders, and executives weekly, on project statuses. ● I maintain hands-on knowledge of an extensive number of products/services we support, develop, and maintain across the business. E.g. Sandals/Beaches booking engines, credit card systems, US ​and​ international websites, the loyalty website/program (Sandals Select Rewards), customer service applications, and many more. ● Creating requirements analysis documents (RADs), used by Projects and Development teams. RADs include scope, goals, functional requirements, non-functional requirements, flow/data flow diagrams, ERD’s and any other supporting documentation required. ● I maintain vendor relationships for the I.T. department; i.e securing quotes, sourcing 3rd party solutions, and negotiating contracts. I oversee contract proposals, for weekly submittals, and liaise with our legal counsel. ● Training of new business analysts on the implementation of Scrum methodology, elicitation and documentation standards, the use of documentation tools, and any training on systems assigned to them for management. ● Training of end users for both newly implemented and established systems. ● I participate as a member of the innovations committee.

Nassau, Bahamas

● Role as Scrum Master (CSM): Working with teams to organize product backlogs, sprint backlogs, story creation, removing impediments, specifying acceptance criteria, recording story point and time estimations, scheduling daily stand-ups, sprint planning meetings, backlog grooming sessions, sprint reviews, retrospectives etc. ● Managing proprietary systems development/maintenance: Including requirements gathering, managing developers, QA cycles, and deployment to production. ● Researching/contacting potential vendors for solutions/products, organizing demos, contract negotiations, and implementing new systems. ● Annual department contract review: Including renegotiations, cost/benefit analysis, terminations, and identifying inefficiencies. ● Reporting to stakeholders on project status/completion.● Training end users on implemented and existing systems.

Nassau, Bahamas

● Managed the construction of an 8,000+ square foot warehouse/storefront for the Bahamian Brewery Company. ● Managed vendor relationships, subcontractors and project team members. ● Oversaw site clearing, grading, roof construction, finished carpentry work, footing plotting, footing trenching, structural concrete, steel placement, and reviewing STAR structural steel shipments for deficiencies. ● Gantt charts/critical path schedules, materials quantification, RFI’s, change orders, and subcontractor contracts.

Nassau, Bahamas

Management of company accounts (receivables & payables), general office management (including firing), seeking new clients, contract creation, supply chain management, equipment maintenance, and procurement. Major related project: Nassau Airport Development Project: ● Procurement, logistics, client relations, installations, and overall project management. For sections awarded to Hanna-Mayson Ltd.: The Diplomatic Lounge, food court, check-in counters, detention centers, 2 stores, and US Homeland Security offices.

Bsba With A Concentration In Information Systems, E-Commerse, Internet Law, Systems Networking, Application Programming, Python Programming, Dbms

Bsba, Business Administration