InvoCare Pets provides a caring and compassionate after care service for grieving pet owners. As Australia's largest owned pet after care business, currently comprised of 4 brands: Lawnswood Pet Cremations & Cemetary in Perth; and Edenhills Pet Cremation in Melbourne, Wodonga, ACT and Adelaide, Pets in Peace in QLD and Patch & Purr in NSW. My role as National GM is to work with the ELT to provide strategic leadership and continue to drive constant improvement in quality of service, professionalism and business service and logistics growth with key values of compassion, respect and care.

Strategy = insight with a coherent set of actions to achieve the desired results...We work with Leaders of Businesses, Local Governments and Not for Profit organisations to understand the problem then create and implement a powerful action orientated strategy that gets results; combined with organisational and market research to implement effective strategic marketing and cultural change management.

Family Pet Care provides a caring and compassionate after care service for grieving pet owners. As Australia's largest privately owned pet after care business, FPC is currently comprised of 3 brands: Lawnswood Pet Cremations & Cemetary & Perth Cremation in Perth; and Edenhills Pet Cremation in Melbourne, Wodonga and Adelaide. My role as COO is to work with the Managing Director and leadership team to provide strategic leadership and continue to drive constant improvement in quality of service, professionalism and business growth with key values of compassion, respect and care.

Western Australia's largest dedicated sub-surface detection company spanning 30 years adding value to our clients in managing the risk and damage prevention for their civil engineering projects. My role as General Manager is to help this market leading private firm strategically grow and achieve the goals of the directors.

Advisor to the CEO and Executive Leadership group in the development and implementing of strategic and business planning process and capabilities across the organisation in the City of Perth. Whilst conducting a review of the current commercial operations and core competencies for potential future business models and possible revenue diversification.

Senior Consultant and / or in house Marketing / Strategy Director on contract for MDC, Kaleidos Consulting and Private clients. As an experienced senior executive, leader and entrepreneur that I assist businesses strategically grow and transform their organisations. The core focus is on high level business strategy, which drives a clear vision of how organisations create a sustainable competitive advantage in their changing market place. Aligning this with the core values, culture, strategic marketing, structure, systems and processes to create, deliver and communicate customer value.Building brands in both B2B and B2C markets that have true alignment and focus around their customer and strategy, with a simple and clear message is key to assist organisations in capturing this value.Through rigorous analysis of the company and its market position, to identify the key strategic issues for all of the stakeholders and help lead change effectively to achieve your organisations goals.

Raw Hire is a leading vehicle hire provider in the North West of Australia. With branches in Karratha, Port Hedland, Onslow and Newman, Raw Hire services the Pilbara with the most extensive short and long term hire fleet. With over 1200 assets under managment including light commercials, 4WDs utilities, 12 to 57 seat buses, trucks, crane trucks, tipper trucks, specialty vehicles, trailers and customised fleet solutions.

Viva Photography is a franchise company with 12 stores located in Melbourne and Perth of which 70% are company owned. With a combined turnover of $8 million. Viva property company, Paragon also has $12 million of assets under management.

MYO is a national food franchisor with 19 stores located in the CBD of WA, QLD, Vic and SA with an annual turnover of $9 million.

Vacantia Nominees was a major franchisee for Snap Printing Ltd in WA, St Georges Terrace, Midland and Northbridge. With a combined turnover of $5 million and inaugural board member on Caxton Printing Hub.

Sterling Winthrop were the makers of Panadol, Nyal and other key pharmaceutical and grocery brands. I was managing the sales function for the eastern territory in Perth. Reporting to my National Sales Manager in Melbourne.