Cue helps brands say hello to faster customer service using live chat, AI, and broadcasts on WhatsApp, Messenger, web, and more.As Head of Brand, I own the employee and employer branding strategies while supporting the greater creative needs of the business.

Sweetman Studio is a Creative Digital Marketing Agency. We solve our client’s marketing and design challenges. We specialise in branding and design, Social Media Marketing, and content creation.I founded the studio and act as the lead marketeer and designer:- Planning, creating, and publishing content to meet client KPIs and campaign objectives- Creating promotional pitch decks for leading entertainment agencies- Managing the social media communities for established think tanks, non-profit organisations, co-working spaces, and video production companies- Creating premium logos, corporate identities, and other branding collateral for tech startups and non-profit organisations

Apex provides a platform for omnichannel customer conversations. We help businesses to chat with their customers on their favourite channels: WhatsApp, Messenger, web chat, Telegram, and email with the use of Live Chat, chatbots and broadcasts.What started as a 3-month internship has turned into a 4-year stint as the Head of Marketing and Design.Head of Marketing:- Strategising and implementing the multi-channel content marketing strategy- Developing the Apex brand - Managing content and digital advertising freelancers- Managing all aspects of on and off-page Search Engine Optimisation- Conceptualising and implementing the social media marketing strategy- Managing social media community engagement- Providing the sales and account management teams with marketing assistance to better sell Apex solutions and keep our customers happy- Conceptualising and implementing the thought leadership and written content strategy- Established and managed the employee and employer marketing strategies- Established and managed the official Apex Linkedin, Twitter, and Instagram pages- Establishing and managing marketing processes to optimise performance and efficiencyDesign Lead:- Established and managed the Apex brand guide- Established and managed the digital asset management system for design and marketing assets- Creating client user journey mockups using product UI- Creating pitch decks and other sales assets- Curating visuals and creating graphics for social media strategy- Creating monthly data visualisation reports for client accounts

Leading the conceptualisation and execution of brand content strategy through copywriting, design, content calendar creation, and community management.

Studio Story was a multi-disciplinary creative agency offering boutique marketing services in the greater Knysna area. The studio also acted as the in-house agency for Story Clothing.As the leading graphic designer, I supported Story Clothing and the studio’s clients with social media designs, logos, illustrations, branding assets, and website development. I actively managed client project timelines and ensured that each brief’s creative and technical elements were met. I also participated in brainstorming sessions where I provided creative concepts that were ultimately used for client work. While my primary position and responsibilities were graphic design related, my competencies in photography, video and audio production, copywriting, and events management allowed me to take part in many of those aspects within the studio.