Byron Clark Email & Phone Number

London, England, Gb

Guided media capabilities and established media processes, all while executing media placements online and offline for Pharma clients. Collaborated with key agency partners across creative, account, strategy and analytics teams. Led media planning and buying, ensured media planners recommended the most relevant and optimal media tactics along the HCP and patient journey and advised on KPIs.▪︎ Led development of $7M+ media campaigns for Pharma clients using SEM, paid social, programmatic, custom addressable, endemic, digital audio, online video and conference tactics▪︎ Guided media planners, account leads and clients on best practices to increase SOV and outperform competitors in market▪︎ Mentored media planners in negotiation best practices with media channels to close competitive deals▪︎ Oversaw all media vendor relationships and served as escalation point of contact▪︎ Represented and advocated for the media team at agency management meetings and with agency leadership

San Francisco, Ca, Us

Managed global marketing campaigns and mentored a team of media experts. Drove meaningful growth for clients through direct-response digital media campaigns across channels with a heavy focus on publisher direct buys, including email, newsletter, display, social media, content syndication, and other types of guaranteed lead and demand generation tactics.▪︎ Consistently achieved $100-$120 CPL with campaign budgets of $1M+ per quarter for AWS Marketplace, and contributed $112M in sales pipeline for Elastic's FY23▪︎ Identified and negotiated with various media partners within cybersecurity, tech, data science, healthcare, financial services and government industries for client campaigns▪︎ Coordinated and managed approved media buys and negotiations, insertion order contracts, creative trafficking, campaign reporting and optimizations▪︎ Developed ongoing testing roadmaps to continuously improve account performance▪︎ Supported leadership with interviewing, led onboarding/training of new team members and mentored junior media planners/buyers

San Francisco, Ca, Us

▪︎ Collaborated on B2B lead generation campaigns for AWS Marketplace with budgets of $1M+ per quarter while consistently achieving $100-$120 CPL▪︎ Identified and negotiated with various media partners within cybersecurity, tech, data science, healthcare and financial services industries for email, newsletter and social media campaigns▪︎ Coordinated and managed approved media buys, created IOs, negotiated terms, oversaw creative trafficking, campaign reporting and optimizations

New York, Us

Developed media solutions to meet clients’ brand objectives based on consumer insights and market data. From spotting trends and technologies that play roles in consumers' lives to media strategies and campaign execution. Helped cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.▪︎ Led and managed media planning activities for 15 strategic accounts consisting of SMB clients with budgets ranging from $5K-$60K per month▪︎ Developed 10 media plans per month based on client goals and objectives▪︎ Built strong relationships with clients throughout campaign lifecycles▪︎ Delivered media plan strategy and tactics tailored to client goals▪︎ Communicated digital product capabilities and maintained knowledge on industry trends

Austin, Tx, Us

Executed and optimized paid search campaigns to grow revenue and drive demand, resulting in increased ROAS of 31%. Coordinated digital marketing strategies to create uniform and innovative approaches to YETI’s PPC campaigns.▪︎ Optimized keyword bids, budget, impression share, quality score and other metrics▪︎ Enhanced performance through testing efforts across PPC campaigns▪︎ Managed and optimized shopping campaigns and product feeds▪︎ Assisted with weekly reporting and analytics

Emeryville, California, Us

Assisted accounts team with preparation and execution of $1M+ quarterly media plans for B2B cybersecurity clients (RSA, FireEye, SUSE). Determined advertising goals and ways to get client messages and products to public. ▪︎ Reviewed deliverables and project updates on a daily basis▪︎ Prepared media authorizations and maintained updates▪︎ Organized and maintained RFP responses▪︎ Reconciled media invoices, processed billing and resolved discrepancies

Emeryville, California, Us

Increased website visibility and traffic for B2B clients within cybersecurity industry (FireEye, SUSE). Managed PPC accounts with budgets of $40K+ per month on Google, Yahoo and Bing; including setup, strategy, keyword research, ad copy creation and continuous optimization.▪︎ Drove high-value customers to interact with client products and services▪︎ Integrated campaigns with emerging media, social media, search and traditional media▪︎ Maximized each of client’s advertising investment by developing effective search strategies▪︎ Produced and analyzed campaign reports measuring performance and effectiveness of online partnerships

Emeryville, California, Us

Gained hands-on experience and understanding of search engine marketing, all while growing my passion for digital marketing.▪︎ Developed search engine marketing strategies and other deliverables to meet client goals and objectives▪︎ Helped manage PPC accounts (FireEye, SUSE) with budgets of $40K+ per month on Google, Yahoo and Bing; including setup, strategy, keyword research, ad copy creation and continuous optimization▪︎ Examined data analytics reports to achieve a better understanding of the effectiveness of search engine marketing strategies and how to improve them