Used Car Sales Manager
Oakland, Ca, Us
• Supervised the stores used inventory, including trade-ins, auction purchases, service drive and street acquisitions, reconditioning, wholesale, merchandising, and pricing.• Managed the stores acquisition team: responsible for buy center, service drive, lease maturity, and street acquisition performance.• Achieved used and certified sales objectives, maintained inventory levels, and met turn and aging objectives.• Conducted daily team training sessions, assessing employee performance using regular check-ins, performance reviews, and counseling to monitor and set performance expectations, creating collaborative action plans with sales team members to improve upon identified deficiencies and set performance expectations while maintaining morale.• Managed and trained internet sales team members; to include monitoring lead response times, accurate lead responses and customer engagements, timely customer follow up, “appointment set & show” performance, and closing ratios.• Oversaw dealer website performance monitoring visits, engagements, and duration of time on site; adjusting website layout, functionality, and visibility as needed to improve the customer experience, engagement, and ease of use.• Monitored and oversaw the dealerships customer service index performance; as well, as Google My Business profile and Yelp ratings.• Leveraged SEO, SRP, and VDP analytics to guide digital marketing strategies, increasing guest engagement and sales market penetration. • Managed the stores CRM/DMS, Website, SEO, GMB, social media and digital retailing platforms.• Monitored third party vendor performance and integration, such as website chat platforms, call monitoring systems, lead generation sites, AI response systems, website payment calculators, trade appraisal tools, digital retailing platforms, scheduling platforms, etc.• Responsible for early manager intervention, desking, submitting, and closing deals.