Duelstone Social Shopping technology powers the global growth of wellness and energy supplement brand shopping through cloud based complex workflow automation and systems which makes available to shoppers everywhere instantly findable Posts on socials from 10k Creators in 60 countries using products presented to them and sharing the experience. In the last 2 years 15million shoppers have used DS Posts to impulse buy the featured wellness products.The platform is already powering global expansion for a number of leading brands including Vitabiotics, Abbott nutrition, IlMakiage and Emma Hardie.As CEO I build and guide the Duelstone team & technology, whilst supporting brand leaders in integrating this new expansion model and the Duelstone technology into their global growth strategies, in particularly for Mainland China.As I build Duelstone I find myself repeatedly turning to my previous UK experience and the skills I acquired in developing award winning (Queen’s Award for Enterprise 2020) cross border ecommerce solutions that enabled a number of international brands including Danone, Waitrose and ThisWorks to rapidly acquire more than £40m of marketshare in China each year.I also extensively lean on my 17 years of experience in Mainland China as the Founder of Madeforchina, a 60 person award winning digital strategy agency in Beijing and Shanghai that grew to a US$15m valuation based on it’s phenomenal success in managing over 150 brands entering the China market.My hope is that an extensive understanding of technology combined with an ability to speak fluent Mandarin has uniquely equipped me to continue to build the success of Duelstone and deliver on the vision to contribute to a more intelligently planned and less wasteful global consumer industry centred on humans.