Manage internal and external communication strategies for Department of Revenue, a cabinet-level agency of the State of LouisianaAdvise Secretary of Revenue and executive management team on intra-agency, intra-governmental, and media communication, including live and taped media interviews Serve as on-the-record agency media spokespersonEngage news media with proactive public relations pitches for agency initiativesDevelop and implement marketing plans for… Show more Manage internal and external communication strategies for Department of Revenue, a cabinet-level agency of the State of LouisianaAdvise Secretary of Revenue and executive management team on intra-agency, intra-governmental, and media communication, including live and taped media interviews Serve as on-the-record agency media spokespersonEngage news media with proactive public relations pitches for agency initiativesDevelop and implement marketing plans for agency initiativesCoordinate media buys through outside vendorServe as social media manager:• Twitter (www.twitter.com/larevenue)• YouTube (www.youtube.com/user/ldrpublicaffairs)Write and distribute news releases to electronic and print mediaMonitor and analyze results of earned media outreach through platforms such as Meltwater and Critical MentionWrite speeches for Secretary of Revenue as requiredOversee production of printed outreach materialsRepresent Department of Revenue on the Governor’s Office of Homeland Security and Emergency Preparedness emergency communication response teamServed as director of state Joint Information Center media team during:• Hurricanes Gustav & Ike, 2008• H1N1 outbreak, 2009Manage content for Department of Revenue websiteManage Department of Revenue video production unitInnovations include complete redesign of agency website, development of full-service video production unit, development of graphic design workflow system and deployment of agency weblog (www.taxtopics.louisiana.gov) Show less

Instruct and advise graduate students on public relations subject matter and course-specific issues; grade assignments and papers in Strategic Public Relations Master's Degree curriculum; manage grades and assignments electronically through course website.

Managed all internal and external communications for statewide retirement systemAreas of oversight included website, publications & press/media relationsInnovations include complete redesign of agency Intranet, creation and deployment of agency weblog, and production of retirement education videoExtensive writing and editing for agency publicationsDeveloped and managed division budgetManaged staff of four employees, including two public information… Show more Managed all internal and external communications for statewide retirement systemAreas of oversight included website, publications & press/media relationsInnovations include complete redesign of agency Intranet, creation and deployment of agency weblog, and production of retirement education videoExtensive writing and editing for agency publicationsDeveloped and managed division budgetManaged staff of four employees, including two public information officers, graphic designer, and intern• Developed performance measures• Established and monitored work schedules• Performed employee coaching and discipline• Conducted annual performance reviews under Civil Service guidelines Show less