Byron Kalet Email & Phone Number

United States

Kansas City Metropolitan Area

United States

As the Head of Content, I was the member of the executive leadership team responsible for the creation of original content included in weekly music releases upwards of 50 assets per release. At most the team included 12 designers, 3D and motion artists, copy, and production. The content team was responsible for creating static and motion assets to lead 1-2 marketing campaigns per week across all digital and social channels. Over the time I led the team we met 100% of our deadlines while regularly exceeding expectations of quality. I contributed direction to the UX/UI of the web based app, community engagement strategy, and social / marketing strategy.

New York, United States

I worked closely along side David Lipman at his photography studio leading several Brand Identity projects for the studio's photography clients. Additionally I provided Art Direction support on set when shooting, editing and in post-production.

New York

As Global Brand Creative Director, I set a new 360° look and feel for the brand through directing on-figure and still life campaigns, packaging re-design, website re-design, and refined e-commerce imagery. Throughout 2019, I executed an international brand campaign, complete refresh of content on the e-commerce site, revised guidelines and replaced e-commerce photography studio increasing the overall quality of imagery while keeping costs within budget. I also executed redesigned packaging to a quality commensurate with competitive brands with a trivial increase in cost.

Remote

Provided Freelance Creative Services to a variety of clients including, David Webb, Kenzie Academy, Elemis. Also during this time I focused on my music projects - writing, recording, and performing.

New York, New York, United States

As the Senior Art Director, I was tasked with completing a 360° brand transformation both in a customer facing brand identity as well as building internal teams and processes. Over the course of the 3+ year process, I executed annual international campaigns with shoot budgets >$1M, print collateral budget >$500k, seasonal e-commerce campaigns >$500k, all e-commerce product imagery, and re-launched the e-commerce site. I led the packaging redesign to align with the new brand direction. In addition to design I was able to negotiate with new vendors to increase the overall quality, increase efficiency of quantities, and with a limited impact on budget. Through establishing new standards and practices I was able to increase the efficiency of our internal team’s photographic output ~+20% over the previous year. Under my direction, thousands of images were created every year to support e-commerce, marketing, merchandising, wholesale accounts, and client education.

New York, New York

I was inspired to create Popular Noise Magazine as a response to the lack of visual quality and forward thinking music journalism. I designed the identity, editorial concepts and oversaw the creation of all content. Raised seed capital with support from Refinery29, Chloe Sevigny for Opening Ceremony, DFA Records, in addition to wider support from the New York music community on an individual level.

New York, United States

As the Senior Art Director I worked closely with the Creative Director and Trey Laird primarily focused on Tommy Hilfiger as our teams client. Our work contributed to a range of executions from supporting the Nation Advertising campaigns and running smaller support shoots as well as ecom, and design for retail.

New York, New York, United States

As Art Director at Lipman my main clients of responsibility were Dior, Berluti, Georg Jensen, and the Hearst Publication, Town & Country of which I was Design Director and oversaw a redesign of the title.

New York, New York, United States

My main contribution to V Magazine was custom typography, graphic design, and print production. As a contributing designer to Visionaire I provided concepts, mock-ups and pitch presentations for potential and current creative partners.

Bachelor Of Fine Arts - Bfa, Communication Design & Technology

Graphic Design