After spending 𝟱+ years as a jack-of-all-trades freelancer doing design, development, research, marketing and experimentation for ecommerce brands I noticed a trend:These brands were 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 testing things across their marketing, website and emails, but they had a͟b͟s͟o͟l͟u͟t͟e͟l͟y͟ n͟o processes in place to prioritize, document or analyze them.This meant they were “flying blind” and had no way to 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 optimize their funnel - a͟n͟d͟ e͟v͟e͟n͟ w͟o͟r͟s͟e - when they found something that worked, they had n͟o͟ c͟l͟u͟e why and couldn’t improve on it.I decided there 𝗵𝗮𝗱 to be a better way - so I created it, and it’s called the R.O.C.K.E.T Framework 🚀It's a six-step process for performing research and experimentation that actually moves the needle - prioritizing, documenting and analyzing results to optimize over time.1) 𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 - Perform research to understand exactly why customers buy from you and more importantly why they don’t.2) 𝗢𝗕𝗦𝗘𝗥𝗩𝗘 - Identify issues, ideas and theories based on the research then investigate and brainstorm potential solutions.3) 𝗖𝗔𝗟𝗜𝗕𝗥𝗔𝗧𝗘 - Meet with the entire team to prioritize potential solutions, define business objectives and develop a roadmap.4) 𝗞𝗜𝗖𝗞𝗦𝗧𝗔𝗥𝗧 - Combine multiple low risk observations into a set of large scale changes for rapid improvement and learning.5) 𝗘𝗫𝗣𝗘𝗥𝗜𝗠𝗘𝗡𝗧 - Develop and run focused experiments to validate hypotheses, implement the winners and gather customer insights.6) 𝗧𝗥𝗔𝗡𝗦𝗟𝗔𝗧𝗘 - Analyze past research, observations and experiments to identify trends and areas of improvement for your brand.Furthermore, we created a system for applying this framework to brands to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 funnel throughput which we call the Growth Formula.( 𝗧𝗩 * 𝗖𝗩𝗥 * 𝗟𝗧𝗩 ) - 𝗩𝗖 = $$𝗧𝗩 = Traffic Volume (Acquisition)𝗖𝗩 = Conversion Rate (Conversion)𝗟𝗧𝗩 = Lifetime Value (Retention)𝗩𝗖 = Variable Costs (Operations)Given this formula, there are o͟n͟l͟y four areas we can optimize to increase profits: acquisition, conversion, retention and operations - we apply the R.O.C.K.E.T Framework to each of them.Want to learn more? Click the link below, fill out the quiz, and get your 𝗳𝗿𝗲𝗲 Growth Scorecard with recommendations to grow your brand 📈