Byron Rashed Email & Phone Number

Seattle, Washington, Us

Reston, Virginia, Us

Lead and Demand Generation/Sales Support/Digital Marketing• Overhauled lead generation programs with company objectives that targeted mid-market and enterprise segments that increased the marketing-driven lead pipeline by 6X.• Launched LinkedIn campaigns that feature high-value messaging that delivered top-of-funnel leads and led to a 40% increase in new ARR year-over-year.• Wrote clear, concise, and compelling web and blog content to support customer objectives by identifying and solving the ICP's pain points at all levels (practitioner, management, and C-suite) while emphasizing the positive business impact of the SaaS and service offerings.Product Marketing• Led cross-functional collaboration to create GTM plans, adhering to strict deadlines. I worked with department leaders to build solutions, aligned on strategies, and executed all GTM activities. I identified ICPs for enterprise and mid-market organizations and created various levels of messaging from the practitioner to the C-suite to deliver top-of-funnel leads.Analyst Relations• The main point of contact for all analyst relations, I have managed scheduled briefings between top-tier cyber security, IoT, and OT analysts with internal teams.• Leveraged relationships with analysts to promote Centripetal for inclusion into Forrester Wave, Gartner Magic Quadrant, and other analyst reports.• Scheduled and managed requested customer interviews between sales, customer success teams, and analysts.Marketing Communications/Public Relations Programs/Brand• Drove the value proposition narrative, which reinforced Centripetal's unique and revolutionary offerings and strengthened its reputation as an industry leader.• Directly responsible for public relations efforts, including identifying target audience segments, creating tailored communication strategies for outreach and engagement.• Met and exceeded set KPIs by consistently achieving over 100 media placements in top-tier publications.

Product Marketing• Ground zero start-up and defined the brand and market position for the product portfolio by writing compelling messaging to communicate the value and impact of three product lines.• Managed and directed cross-functional teams to develop go-to-market plans that successfully launched a new SaaS platform.• Created engaging storytelling content targeted at prospects, customers, and global partners, achieving 125% of total revenue vs. forecast during the first year of start-up.• The sole author who created website copy, paid digital marketing (SEM), blogs, social media posts, data sheets, and white papers.• Implemented and coordinated customer advisory board events for feature inclusions into the product roadmap.Lead and Demand Generation/Sales Support• Led several initiatives and programs for lead generation that brought top-of-funnel leads to the direct sales team and resulted in a sales pipeline forecast of 10X within the first fiscal year.• Established baseline metrics and KPIs for all lead generation activities and successfully exceeded those goals by 30% within the first year.• Targeted Fortune 500 and mid-market organizations to deliver over 200 MQLs, helping sales meet and exceed their forecast by 25%.• Responsible for planning and budgeting lead gen activities targeting enterprise and mid-market companies, achieving 25 new logos in first 12 months.Analyst Relations/Public Relations Programs• Delivered in-house Dark Web infiltration intelligence reports to various cyber security analysts and set up briefings based on those reports.• Managed PR and corporate communications program that delivered over 800 media mentions, including mainstream and cybersecurity outlets such as The Wall Street Journal, Inc., Fortune, Dark Reading, and Infosecurity Magazine.• Implemented KPIs for external PR agency that resulted in 100+ contributed articles, speaking engagements, and analyst briefings.• Attended all global industry events.

Lafayette, Indiana, Us

Product Marketing/Product Management• Responsible for the lifecycle of all products and solutions – developed Statement of Direction, product roadmaps, product launch plans, market entry strategies and tactics and product positioning.• Worked closely with cross-functional engineering teams and the CTO to define MRDs, GTM plans, functionalities, features and benefits for new and existing offerings to deliver superior value to the customer.• Created outbound marketing materials – presentations, whitepapers, data sheets, Web content and public relations materials for global sales support and partner marketing program.• Developed strong global outbound messaging and product positioning to OEM partners, enterprise users and analysts/ journalists that created awareness and exceeded revenue goals.Marketing Communications/Public Relations Programs• Developed and successfully executed marketing and PR strategies and tactics to reposition the company, products and solutions from an open source developer to a commercial solutions provider.• Directed outside PR agency on project basis – responsible for developing clear and powerful corporate and product messaging, product launches and positioning, writing press releases, secured speaking and editorial opportunities, and managed analyst/journalist relations.• Responsible for overall planning and attending all global industry events (trade shows) and joint marketing initiatives with partners and resellers to deliver qualified leads to feed the sales pipeline.• Launched new Website and created social media pages to leverage global lead generation and brand awareness.• Engaged prospects and existing customers through outbound marketing activities – company and industry sponsored newsletters, online marketing campaigns, corporate videos and C-level speaking opportunities. • Led the successful implementation of registered trademarks of products and solutions to protect and maintain the brand.

Eatontown, Nj, Us

Corporate Marketing• Directly responsible for the establishment and optimization of all marketing and public relations strategies and tactics; branding of new company name and product lines for market re-entry; and implemented corporate marketing infrastructure. • Efficiently managed outside agencies and vendors (PR agency, graphics design, Website developers and trademark attorneys) to ensure efficient, productive and successful project coordination.• Delivered new branding guidelines for internal staff and external use by technology and channel partners. Lead Generation/Sales Support• Created lead generation programs using industry publication portals, trade shows, company newsletter, and email campaigns to deliver qualified leads to sales.• Supported sales team in developing presentations, proposals, and other sales tools to drive revenue and shorten sales cycle.Marketing Communications/Public Relations Programs• Managed and developed PR plans, analyst/journalist outreach program, press releases, contributed articles and speaking opportunities to develop market positioning. • Redesigned corporate Website and developed social media program to increase awareness and drive sales leads.

Irvine, Ca, Us

Product Marketing• Developed and directly managed remote product marketing team to create overall and vertical marketing messaging.• Created product deliverables – datasheets, whitepapers, application notes, case studies, and proposal templates to support global prospects, customers and sales team.• Positioned SaaS offering and consulting services as an industry-leading solution for increased market penetration by creating strong outbound messaging to analysts, journalists and prospects.Lead Generation/Sales Support• Directed research teams to obtain qualified prospects for lead generation programs (email campaigns and pre-qualifying telemarketing).• Implemented Webinar series and Salesforce.com integration of qualified leads to streamline prospect handover process to sales team.Marketing Communications/Public Relations Programs• Directly responsible for managing PR agency and developing all aspects of global PR plans including analyst/journalist relations programs, press release calendar, contributed articles and speaking opportunities. • Launched re-design of corporate Website, prospect/customer newsletters, online resource center, and created social media initiatives (Twitter, Facebook, LinkedIn, Google+).

Helsinki, Fi

Marketing Communications/Public Relations Programs• Responsible for managing outside PR agency – strategies and tactics, corporate messaging, product positioning, press releases, speaking opportunities, contributed articles, analyst/journalist relations, and case study creation.• Responsible for, and attended all industry events, seminars, and joint marketing initiatives with partners and resellers globally.• Created content for Website, prospect/customer newsletters, online and print advertisement, sponsored industry newsletters, executive interviews, and outbound marketing collateral.• Supported multiple on-going projects with cross-functional teams (executive, sales, product management) and efficiently managed outside vendors (projects and expenditures) within budget.Product Marketing• Responsible for product launch plans of SDKs, point products, and enterprise-class solutions for market entry.• Created outbound marketing materials for global product support – presentations, white papers, case studies, data sheets, proposal templates, brochures, Web content and public relations materials throughout the product lifecycle.• Assisted product management with MRDs and GTM Plans based on product development and launch plans.• Developed strong global outbound messaging and product positioning to partners, distributors, analysts and journalists to create awareness and position the company as an industry-leading software developer.Lead Generation/Sales Support• Increased demand and qualified leads to inside and outside sales 300% globally by creating and delivering solid outbound marketing materials for prospects, customers, distributors and partners through Webinars, presentations, newsletters, online and print advertising, press releases, product launches, and events.• Implemented global demand generation programs – localized sales tools for regional offices, country partners and international reseller channels.

• Managed global marketing and public relations team in the Americas, EMEA and Asia Pacific. • Directed all outbound marketing and public relations initiatives, supervised Website team and outside agencies (pre and post-acquisition).

Bachelor'S Degree, Industrial Engineering

Graduate Extension Continuing Education Certificate, Marketing & Communications