Byron Rashed Email & Phone Number

Seattle, Washington, US

Reston, Virginia, US

• Lead and Demand Generation/Sales Support/Digital Marketing
• Overhauled lead generation programs with company objectives that targeted mid-market and enterprise segments that increased the marketing-driven lead pipeline by 6X.
• Launched LinkedIn campaigns that feature high-value messaging that delivered top-of-funnel leads and led to a 40% increase in new ARR year-over-year.
• Wrote clear, concise, and compelling web and blog content to support customer objectives by identifying and solving the ICP's pain points at all levels (practitioner, management, and C-suite) while emphasizing the.
• Led cross-functional collaboration to create GTM plans, adhering to strict deadlines. I worked with department leaders to build solutions, aligned on strategies, and executed all GTM activities. I identified ICPs for.
• The main point of contact for all analyst relations, I have managed scheduled briefings between top-tier cyber security, IoT, and OT analysts with internal teams.

• Product Marketing
• Ground zero start-up and defined the brand and market position for the product portfolio by writing compelling messaging to communicate the value and impact of three product lines.
• Managed and directed cross-functional teams to develop go-to-market plans that successfully launched a new SaaS platform.
• Created engaging storytelling content targeted at prospects, customers, and global partners, achieving 125% of total revenue vs. forecast during the first year of start-up.
• The sole author who created website copy, paid digital marketing (SEM), blogs, social media posts, data sheets, and white papers.
• Implemented and coordinated customer advisory board events for feature inclusions into the product roadmap.Lead and Demand Generation/Sales Support

Lafayette, Indiana, US

• Product Marketing/Product Management
• Responsible for the lifecycle of all products and solutions – developed Statement of Direction, product roadmaps, product launch plans, market entry strategies and tactics and product positioning.
• Worked closely with cross-functional engineering teams and the CTO to define MRDs, GTM plans, functionalities, features and benefits for new and existing offerings to deliver superior value to the customer.
• Created outbound marketing materials – presentations, whitepapers, data sheets, Web content and public relations materials for global sales support and partner marketing program.
• Developed strong global outbound messaging and product positioning to OEM partners, enterprise users and analysts/ journalists that created awareness and exceeded revenue goals.Marketing Communications/Public Relations.
• Developed and successfully executed marketing and PR strategies and tactics to reposition the company, products and solutions from an open source developer to a commercial solutions provider.

Eatontown, NJ, US

• Corporate Marketing
• Directly responsible for the establishment and optimization of all marketing and public relations strategies and tactics; branding of new company name and product lines for market re-entry; and implemented corporate.
• Efficiently managed outside agencies and vendors (PR agency, graphics design, Website developers and trademark attorneys) to ensure efficient, productive and successful project coordination.
• Delivered new branding guidelines for internal staff and external use by technology and channel partners. Lead Generation/Sales Support
• Created lead generation programs using industry publication portals, trade shows, company newsletter, and email campaigns to deliver qualified leads to sales.
• Supported sales team in developing presentations, proposals, and other sales tools to drive revenue and shorten sales cycle.Marketing Communications/Public Relations Programs

Irvine, CA, US

• Product Marketing
• Developed and directly managed remote product marketing team to create overall and vertical marketing messaging.
• Created product deliverables – datasheets, whitepapers, application notes, case studies, and proposal templates to support global prospects, customers and sales team.
• Positioned SaaS offering and consulting services as an industry-leading solution for increased market penetration by creating strong outbound messaging to analysts, journalists and prospects.Lead Generation/Sales Support
• Directed research teams to obtain qualified prospects for lead generation programs (email campaigns and pre-qualifying telemarketing).
• Implemented Webinar series and Salesforce.com integration of qualified leads to streamline prospect handover process to sales team.Marketing Communications/Public Relations Programs

Helsinki, FI

• Marketing Communications/Public Relations Programs
• Responsible for managing outside PR agency – strategies and tactics, corporate messaging, product positioning, press releases, speaking opportunities, contributed articles, analyst/journalist relations, and case study.
• Responsible for, and attended all industry events, seminars, and joint marketing initiatives with partners and resellers globally.
• Created content for Website, prospect/customer newsletters, online and print advertisement, sponsored industry newsletters, executive interviews, and outbound marketing collateral.
• Supported multiple on-going projects with cross-functional teams (executive, sales, product management) and efficiently managed outside vendors (projects and expenditures) within budget.Product Marketing
• Responsible for product launch plans of SDKs, point products, and enterprise-class solutions for market entry.

• Managed global marketing and public relations team in the Americas, EMEA and Asia Pacific.
• Directed all outbound marketing and public relations initiatives, supervised Website team and outside agencies (pre and post-acquisition).

Bachelor'S Degree, Industrial Engineering

Graduate Extension Continuing Education Certificate, Marketing & Communications