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In compliance with the Government of Canada’s Industrial Security Program and Controlled Goods Program, leads the company's security protocols to ensure employees attain and maintain correct clearance levels. Primary duties include overseeing the security program, site inspections, security audits, and investigations. Duties include initiating, processing, investigating (performing background checks), maintaining, and assessing all security clearances for employees. Conducts security briefings and administers effective security education programs. Investigates security incidents and violations. Develops the security policies and procedures required for the classification, downgrading, upgrading, and safeguarding of classified information. The focus is to increase company sales and market share via digital advertising and by using complex analytical tools that derive key insights and inform better business decisions. Provide detailed analytical reporting on website traffic and digital marketing campaigns, keyword research, developing paid search and display advertising campaigns, landing page creation with keyword optimization, Social Media Advertising, and developing predictive models to measure advertising success.Develop and manage the company’s cyber security policies. Responsible for providing security of software systems, networks, and data centers. Search for vulnerabilities and risks in hardware and software. Manage and monitor any attacks and intrusions and recognize the potential threat or attempted breach by closing off the security vulnerability.
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Digital Marketing AnalystFlashlight Infomediary Solutions Feb 2013 - May 2020Halifax, Canada AreaDigital Marketing Analyst working with small and medium-sized businesses to build cost-effective and data-driven online marketing campaigns. Focus is to deliver real and measurable results that increase sales and market share. Services include:• Creating Real-Time Website Traffic Dashboards • Interpreting Website Analytics• Developing Data-Driven Paid Search & Display Advertising Campaigns• Ensuring Keyword Optimization on Websites & Landing Pages• Building… Show more Digital Marketing Analyst working with small and medium-sized businesses to build cost-effective and data-driven online marketing campaigns. Focus is to deliver real and measurable results that increase sales and market share. Services include:• Creating Real-Time Website Traffic Dashboards • Interpreting Website Analytics• Developing Data-Driven Paid Search & Display Advertising Campaigns• Ensuring Keyword Optimization on Websites & Landing Pages• Building Predictive Models to Measure Advertising Effectiveness & User Engagement • A|B Testing Show less
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Development Coordinator - Atlantic CanadaCrohn'S And Colitis Canada Feb 2014 - Feb 2016Halifax, Canada AreaAchieve the revenue goals and targets through fundraising events, obtaining corporate sponsorship's, building donor relationships, engaging volunteers, and creating public awareness of the disease. Responsible for day-to operations, accounting for local offices, analyzing financial statements, event management and other fundraising initiatives, along with establishing priorities in a fast paced working environment. Increased revenue of signature fundraising event in Halifax… Show more Achieve the revenue goals and targets through fundraising events, obtaining corporate sponsorship's, building donor relationships, engaging volunteers, and creating public awareness of the disease. Responsible for day-to operations, accounting for local offices, analyzing financial statements, event management and other fundraising initiatives, along with establishing priorities in a fast paced working environment. Increased revenue of signature fundraising event in Halifax, Nova Scotia by approximately 40% and expanded revenue for entire Maritime Region by just over 26%. Show less -
Marketing & Human Resources Manager With It DutiesGlow Parties Jul 2011 - Feb 2013Halifax, Canada AreaBuilding brand awareness, developing company wide customer acquisition and retention strategies, creating and executing marketing strategies (incl. planning/executing social media strategies, copy writing, media planning/buying, developing marketing plan & sales strategies, managing website design and functionality, campaign development and evaluation).Developed and executed human resource management strategies such as: creating job descriptions, work flow analysis, employee retention… Show more Building brand awareness, developing company wide customer acquisition and retention strategies, creating and executing marketing strategies (incl. planning/executing social media strategies, copy writing, media planning/buying, developing marketing plan & sales strategies, managing website design and functionality, campaign development and evaluation).Developed and executed human resource management strategies such as: creating job descriptions, work flow analysis, employee retention initiatives, new hire instruction, on-boarding, employee evaluation, goal setting, coaching, employee motivation initiatives, and organizational restructuring.Also engaged in Windows 2003 Server Administration, setting up Wireless Environments, implementing new software solutions, as well as network trouble shooting. Show less
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TreasurerProgress Club - Halifax 2009 - 2013Duties included: Bookkeeping, budget creation & management, financial reporting, and expense reconciliations.
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Membership Services & Communication ManagerCanadian Manufacturers & Exporters Jan 2011 - Jul 2011Canadian Manufacturers & Exporters (CME) is Canada’s largest trade and industry association. CME represents businesses in all sectors of manufacturing and exporting activity across Canada. Our mandate is to promote the competitiveness of Canadian manufacturers and the success of Canada's goods and services exporters in markets around the world.CME focuses on the issues that are most critical to our members - manufacturing competitiveness, US business opportunities, international… Show more Canadian Manufacturers & Exporters (CME) is Canada’s largest trade and industry association. CME represents businesses in all sectors of manufacturing and exporting activity across Canada. Our mandate is to promote the competitiveness of Canadian manufacturers and the success of Canada's goods and services exporters in markets around the world.CME focuses on the issues that are most critical to our members - manufacturing competitiveness, US business opportunities, international markets, people and skills, energy and the environment. Their challenges are our priorities.Responsibilities include membership development, program management, event planning, and acquiring government funding for new initiatives. Show less -
Managing Director - HalifaxSpark Marketing Mar 2009 - Jan 2011Managed satellite office of a new advertising agency in Halifax and supervised clients obtained in Nova Scotia, while providing support to headquarters in St. John’s. Responsibilities included business development, budget management, leading client campaigns, driving timelines, billing, along with media planning and buying. Lead a marketing campaign for a local client that achieved the best sales over their 35 year history. -
Marketing ManagerSolutioninc 2008 - 2009Managed the marketing plan that included a new product launch, customer acquisition and retention strategies, and creating partnerships to increase market share. Developed internal communications initiatives that promoted customer focused thinking at every stage of the product lifecycle. -
Account ManagerExtreme Group Apr 2006 - 2008Managed integrated advertising campaigns for Bell Aliant’s Value Packages, High Speed Internet, PC Purchase, Xbox and Aliant TV. Developed communication strategies that exceeded sales targets, created promotional strategies for new product launches, and increased customer retention.Also lead campaigns for Park Lane, Sony Style, RIM, Moosehead Breweries and Destinatiin Halifax accounts. -
Account CoordinatorI2I Advertising & Marketing May 2005 - Apr 2006Managed integrated advertising campaigns for Subway Restaurants and IMAX. Developed communication strategies that exceeded sales targets, created promotional strategies for new product launches, and increased customer retention. Help launched new coffee product line for Subway Franchises in BC and managed the marketing activities at the store level.Also helped with Sammy J Peppers, North Shore Auto Mall, and IMAX accounts.
Byron Richards Skills
Byron Richards Education Details
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Marketing -
Philosophy -
CaapMarketing -
Master'S College And SeminarySystematic Theology
Frequently Asked Questions about Byron Richards
What is Byron Richards's role at the current company?
Byron Richards's current role is Company Security Officer (CSO), Controlled Goods Designated Official, Cyber Security Specialist, and Digital Marketing at Pylon Electronics, JEM Precision, and Wescan Calibration..
What is Byron Richards's email address?
Byron Richards's email address is br****@****ics.com
What is Byron Richards's direct phone number?
Byron Richards's direct phone number is +190223*****
What schools did Byron Richards attend?
Byron Richards attended Dalhousie University, Mount Saint Vincent University, Caap, Master's College And Seminary.
What are some of Byron Richards's interests?
Byron Richards has interest in Technology, Football, Running, Movies.
What skills is Byron Richards known for?
Byron Richards has skills like Marketing Communications, Advertising, Marketing Strategy, Marketing, Market Research, Social Media Marketing, Strategic Planning, Social Media, Online Advertising, Business Development, Management, Sales.
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