Byron Richards Email & Phone Number

Halifax, Canada Area

Digital Marketing Analyst working with small and medium-sized businesses to build cost-effective and data-driven online marketing campaigns. Focus is to deliver real and measurable results that increase sales and market share. Services include:• Creating Real-Time Website Traffic Dashboards • Interpreting Website Analytics• Developing Data-Driven Paid Search & Display Advertising Campaigns• Ensuring Keyword Optimization on Websites & Landing Pages• Building… Show more Digital Marketing Analyst working with small and medium-sized businesses to build cost-effective and data-driven online marketing campaigns. Focus is to deliver real and measurable results that increase sales and market share. Services include:• Creating Real-Time Website Traffic Dashboards • Interpreting Website Analytics• Developing Data-Driven Paid Search & Display Advertising Campaigns• Ensuring Keyword Optimization on Websites & Landing Pages• Building Predictive Models to Measure Advertising Effectiveness & User Engagement • A|B Testing Show less

Halifax, Canada Area

Achieve the revenue goals and targets through fundraising events, obtaining corporate sponsorship's, building donor relationships, engaging volunteers, and creating public awareness of the disease. Responsible for day-to operations, accounting for local offices, analyzing financial statements, event management and other fundraising initiatives, along with establishing priorities in a fast paced working environment. Increased revenue of signature fundraising event in Halifax… Show more Achieve the revenue goals and targets through fundraising events, obtaining corporate sponsorship's, building donor relationships, engaging volunteers, and creating public awareness of the disease. Responsible for day-to operations, accounting for local offices, analyzing financial statements, event management and other fundraising initiatives, along with establishing priorities in a fast paced working environment. Increased revenue of signature fundraising event in Halifax, Nova Scotia by approximately 40% and expanded revenue for entire Maritime Region by just over 26%. Show less

Halifax, Canada Area

Building brand awareness, developing company wide customer acquisition and retention strategies, creating and executing marketing strategies (incl. planning/executing social media strategies, copy writing, media planning/buying, developing marketing plan & sales strategies, managing website design and functionality, campaign development and evaluation).Developed and executed human resource management strategies such as: creating job descriptions, work flow analysis, employee retention… Show more Building brand awareness, developing company wide customer acquisition and retention strategies, creating and executing marketing strategies (incl. planning/executing social media strategies, copy writing, media planning/buying, developing marketing plan & sales strategies, managing website design and functionality, campaign development and evaluation).Developed and executed human resource management strategies such as: creating job descriptions, work flow analysis, employee retention initiatives, new hire instruction, on-boarding, employee evaluation, goal setting, coaching, employee motivation initiatives, and organizational restructuring.Also engaged in Windows 2003 Server Administration, setting up Wireless Environments, implementing new software solutions, as well as network trouble shooting. Show less

Duties included: Bookkeeping, budget creation & management, financial reporting, and expense reconciliations.

Canadian Manufacturers & Exporters (CME) is Canada’s largest trade and industry association. CME represents businesses in all sectors of manufacturing and exporting activity across Canada. Our mandate is to promote the competitiveness of Canadian manufacturers and the success of Canada's goods and services exporters in markets around the world.CME focuses on the issues that are most critical to our members - manufacturing competitiveness, US business opportunities, international… Show more Canadian Manufacturers & Exporters (CME) is Canada’s largest trade and industry association. CME represents businesses in all sectors of manufacturing and exporting activity across Canada. Our mandate is to promote the competitiveness of Canadian manufacturers and the success of Canada's goods and services exporters in markets around the world.CME focuses on the issues that are most critical to our members - manufacturing competitiveness, US business opportunities, international markets, people and skills, energy and the environment. Their challenges are our priorities.Responsibilities include membership development, program management, event planning, and acquiring government funding for new initiatives. Show less

Managed satellite office of a new advertising agency in Halifax and supervised clients obtained in Nova Scotia, while providing support to headquarters in St. John’s. Responsibilities included business development, budget management, leading client campaigns, driving timelines, billing, along with media planning and buying. Lead a marketing campaign for a local client that achieved the best sales over their 35 year history.

Managed the marketing plan that included a new product launch, customer acquisition and retention strategies, and creating partnerships to increase market share. Developed internal communications initiatives that promoted customer focused thinking at every stage of the product lifecycle.

Managed integrated advertising campaigns for Bell Aliant’s Value Packages, High Speed Internet, PC Purchase, Xbox and Aliant TV. Developed communication strategies that exceeded sales targets, created promotional strategies for new product launches, and increased customer retention.Also lead campaigns for Park Lane, Sony Style, RIM, Moosehead Breweries and Destinatiin Halifax accounts.

Managed integrated advertising campaigns for Subway Restaurants and IMAX. Developed communication strategies that exceeded sales targets, created promotional strategies for new product launches, and increased customer retention. Help launched new coffee product line for Subway Franchises in BC and managed the marketing activities at the store level.Also helped with Sammy J Peppers, North Shore Auto Mall, and IMAX accounts.

Mba, Marketing

Ba, Philosophy

Professional Designation, Marketing

Bth, Systematic Theology