Co-founded Comcast’s first-ever Product Ethics practice, dedicated to:• Building frameworks, toolkits, guidelines, and curricula • Upskilling designers, writers, researchers, product partners, and leaders• Facilitating workshops and managing practitioners• Developing ethics-based content design practices and guidelines• Persuading executive stakeholders• Consulting

Drove strategy, governance, and creative direction to simplify brand voice, content design, and messaging for hundreds of thousands of employees, agencies, and more than 50 million customers.• Developed internal guidelines and frameworks• Onboarded and trained junior UX writers, content strategists, and copywriters• Executed UX writing and content strategy on connectivity, join, app, and rewards experiences

Provided subject matter expertise, creative direction, and content design support on pivotal work streams. • Authored voice and tone guidelines • Provided creative direction on design language/system philosophy• Collaborated with design, product, research, and brand teams on high-visibility projects and prototypes

Responsible for all fashion copy for homepages, landing pages, and daily emails to 3.5 million subscribers. Improved engagement with effective subject lines, straightforward taxonomy, creative content strategy, and UX writing. Contributed to 360 campaigns.

Engaged an active file of 3.5 million email subscribers with creative marketing copy. Increased annual open-rate average by 3.9% in first month of writing subject lines, maintaining strong engagement through the holiday promotional period. Worked cross-functionally with Email Marketing, Merchandising, and Design teams to align concepts and support sales goals. Reported on copy-related analytics monthly.

Supported business goals as the lead creative copywriter, providing strategic marketing copy and on-trend messaging. Captivated an active file of 1,000,000+ email subscribers by consistently exceeding open, click-through, and conversion rate comps. Increased engagement on the website through creative copy. Supported cross-functional team objectives in a fast-paced environment, managing projects and meeting tight deadlines. Provided creative direction to Merchandising team, and collaborated to execute emails. Built and trained product copy team. Successfully managed product copy for 1,000+ new styles monthly. Created and implemented a system to prioritize styles received in warehouse to go online, preventing approx $500K average weekly loss. Composed and edited compelling product copy for 250 new items weekly. Collaborated with Web Analytics to test subject lines and improved open rates. Improved click rates on emails, app, mobile, homepage heroes, gateways, toppers, and banners for FP Direct on deadline in a fast-paced environment. Collaborated with Web Analytics to test styles of copy for PDPs to systematize and streamline process. Branded terminology for new lines of business and worked with vendors to create a glossary of optimized brand biographies for market styles. Presented Web Merchandising team with creative concepts and editorial inspiration to support marketing across channels. Updated SEO copy seasonally.

Grew small, grassroots presentation into a national service-based program. Planned and executed presentations to tens of thousands of students nationally. Developed volunteer program to engage adults in mentorship capacity. Recruited, interviewed, trained, and placed volunteers. Expanded service program and activated 12,000+ volunteer hours annually. Received Milblogging.com’s 2012 Best U.S. Military Supporter award for Character Does Matter blog. Responsible for all UX writing, copywriting, marketing, speech writing, and assisting Web Development team in building new site.

Covered a local news beat and wrote articles for print and online publication.