Through research and observation, I design to effectively capture the attention of the target audience. I am devoted to the challenge of creating beautiful solutions by approaching each problem from multiple angles. Color is vital in making a design appeal to the intended market and I take advantage of its effectiveness when incorporated into a successful design. I use the tools around me to create functional and elegant work for small businesses or corporations and depending on the problem, I incorporate photography, analog, and digital media into my designs. Chicago’s emphasis on resilient design culture has taught me the importance of adapting to the constantly changing world without letting go of design fundamentals.