I develop and execute strategic marketing plans that align with company goals and drive results. I oversee brand management to ensure consistency and enhance brand equity through innovative content. Leading a high-performing team, I foster creativity and collaboration, while conducting market research to identify opportunities and adapt strategies. I manage multi-channel campaigns, optimize budgets, and ensure our initiatives are impactful and cost-effective.

All-in-one visual merchandising platform with drag and drop design tool, Store Editor 👩‍💻

•Developing e-commerce merchandising strategies for clients•Develop visual merchandising strategies for clients•Style and create product content and advertising•Visual merchandising for pop-up shops and physical shopping experiences•Inventory and warehouse management •Create and select product assortments •Create visual communication materials •Oversee product and merchandising team

In charge of creating, developing and implementing all visual merchandising strategies. Design in-store visual displays in support of the organization's sales objectives, coordinate the visual operations of category internal and external showrooms in partnership with appropriate cross functional departments. Including scheduling needs, fixture and creative needs, facility and housekeeping, sample management, etc.

Assist and report to the Vice President of Product Design, offering ideas and considering the function, aesthetics, production costs, and usability of products when developing new product concepts. Going to showrooms to get samples and extra needs for product and projects. Assisting with admin work, and product details.

Reported to the Associate Buyer and provided support to the Merchandising team to offer overall administrative support for inbound and outbound product including imaging, model shots, and ideal pieces for each project.

Associate apart of the visual merchandising team, where I contributed to the advertising, marketing, and sales efforts West Elm by designing, developing, and taking charge of the visual look of the store and its merchandise. As a member of the in-store merchandising team, I executed merchandising strategies by creating and maintaining visual displays in the store windows and on the sales floor