* Developed and implemented merchandising strategies that boosted product engagement and partner adoption within the Universal Robots Marketplace / eCommerce* Led the design and development of the Customer Matchmaking platform, integrating customer needs analysis with solution matching to enhance user experience and drive demand generation.* Managed cross-functional teams to create and launch marketing campaigns, promotional bundles and tailored solutions for key industrial applications.* Worked closely with R&D, IT, UX/Design, and Sales teams to ensure seamless execution of product and platform updates.* Focused on driving company growth by improving quality leads, improving lead routing algorithms and reducing opportunities' time-to-close

• Drive South America’s territory business development, performance and growth;• Ensure market capillarity and penetration through Distributor’s and System Integrator’s maturation• Support partners and ecosystem in terms of full transparency and efficient & assertive communication towards the company• Responsible for Digital Marketing Strategy, Inbound Content Creation and Outbound Operation• Awarded as Top Sales Performer in 2020 and 2023

* Developing Sales Strategies: Formulate effective sales strategies to achieve company sales targets and objectives in Belo Horizonte* Customer Relationship Management: Build and maintain strong relationships with existing and potential customers (B2C and B2B)* Negotiating Contracts and Deals: Negotiate pricing, terms and contracts with clients to secure profitable deals while ensuring customer needs are met

Seed investor:* Ready to live: We deliver the property furnished, decorated and equipped, with appliances, utensils and everything you need to start living immediately.* Customization: We create customized projects to meet your needs and style, from the apartment floor plan to the choice of each decorative item.* Agility: Spotlar guarantees a quick and stress-free process, from the purchase of the property to the final delivery.* Quality: We work with high quality materials and experienced professionals to ensure an impeccable result.* Technology: We use innovative tools to optimize the process and offer a unique experience to our customers.

Devoted to selling highly technical, networked solutions involving hardware and software products to key-customers in order to increase their revenue, manage risks, reduce downtime and make business become more sustainable. Creating win-win relationships and helping customers to improve business outcomes serving as a consultant and problem solver. Achieved growth of 32% above the quota and 78% YoY.Complementary Responsibility:• Global Innovation Challenge Committee - Fostering innovation across the enterprise• Employee Resource Group Advance Committee - Fostering (i) Communications & Marketing, (ii) Career & Professional Development and (iii) Member Engagement & Networking

Core Activities:• Responsible for Minas Gerais’ and Espirito Santos’ regions;• Development and implementation of sales strategies and plans to acquire new business for assigned territory to meet and exceed annual sales goals and grow market share;• Engagement and collaboration with distributor leadership to ensure the development of their sales force to increase productivity and performance;• Development of distributor’s ripening in regards to sales’ disciplines and methodologies as well as technical and commercial skills;• Promote partnership programs with System Integrators to ensure greater market penetration;Key Achievements/Results:• Achieved 8% growth YoY in Fiscal Year 2017 and exceeded the quota for 6 out of 9 Business Units;• Led and handled complex negotiations bringing over USD 7.3 Mn in revenue;• Developed great synergy with the Local Distributor, indirectly leading and influencing 10 sales people;• Brought over 5 System Integrators to Rockwell Automation's partnership program and 1 to the Intelligent Power Package initiative.Extra Achievements:• Innovation Awards: First place at both Global Innovation Challenge 2017 and US East Region Shark Tank• Skill Building: Overpassed all field assignment goals during the Sales Training Program in Milwaukee (USA), Intern's Coaching.

Key Achievements/Results:• Successfully deployed 32 projects (14 individuals) throughout the rotations - 14 innovations, 5 improvements and 9 collaboration projects;• Developed the Services Playbook to educate sales team on our core value;• Decision Making Dashboards for Sales, Marketing and Support Departments;• Created a new concept of event (Midrange Experience) to prospec new customers.Core Activities:• Job Rotation through 5 Company's departments developing technical skills in hardware and software such as PACs, DCS, VFDs, Motion Drives, Network Protocols and Automation Architecture as well as commercial skills;• All in all, performed several activities and initiatives in order to build a business comprehension as well as products, solutions and services.• Motor Center Control Business: Experienced design of Low and Medium Voltage MCCs since mechanical and electrical concepts to its manufacturing;• Customer Support & Maintenance Business: Experienced the day-to-day of a remote support, field, training and repair engineers and worked in a services pipeline recovery project.• Systems & Solution Business: Experienced and participated in projects involving software, hardware and integrated architecture from design and proposal to commissioning and start-up.• Sales: Gained great feeling in the field and developed a Sales Dashboard platform through analytical methods;• Customer Care: Great understanding in the Company´s Front Office since the order entry processes to the customer support services;

• Interacted daily with clients scheduling events & roadshows and giving them market feedback;• Supported the Sales & Sales Trading team with the requests and demands of local and international institutional clients, including asset managers, pension funds and hedge funds;• Developed VBA Macros to optimize routines and increase data reliability;• Analyzed and correlated performance indicators to increase revenues;• Assisted in the distribution of several IPOs and secondary offerings in the Latin American region.

• Led a workgroup throughout an engineering architecture concept project for a defense system for the city of Rio de Janeiro for the World Cup in 2014; • Developed a STEM project based on system engineering concepts and formal presented it to the general major of the Brazilian Air Force and the Brazilian ambassador of the minister of education in the USA;• Learnt basics of parts, functionalities and design of missile systems and defense strategic techniques.

• Taught students in private tuition from 6th grade to senior high school level;• Lectured physics, chemistry and mathematics.

• Assisted students in Analytic Geometry (2 quarters) and Calculus II (3 quarters) classes;• Created and corrected assignments;• Supervised students while they were taking tests;• Conducted weekly duty to answer students’ questions.

• Created design of robot central body including sensors for moving and performing tasks and motors for locomotion and handling of tools;• Designed all robot’s tools such as tray, clamshell, catapult, pneumatic arm;• Managed assembly and integration of the robot and its coupled tools;• Programmed laser sensors and locomotion engines in Lego Mindstorms Education NTX software.