Melina Bazan Email & Phone Number

Costa Mesa, California, United States

• Manage and optimize the use of marketing automation platforms as Hubspot and Salesforce to execute email, social media, and digital marketing campaigns• Collaborate with campaign and content teams to build and execute email programs, segment databases, and nurture programs that align with lead generation goals.• Plan, schedule, and manage webinars, from initial setup through post-event follow-up, ensuring a seamless and engaging experience for attendees.• Develop and maintain landing pages, ensuring they are optimized for conversion and aligned with branding and campaign goals.• Maintain data integrity and cleanliness within CRM and marketing databases, ensuring accuracy in reporting and segmentation.

Stockholm, Stockholm County, Sweden

• Create and optimize Google Ads campaigns tailored to business goals, focusing on cost-effective bidding strategies, targeted ad copy, and A/B testing for conversion improvement.• Perform keyword research, on-page SEO, and backlink strategies to enhance organic rankings and drive website traffic that is aligned with search intent.• Analyze campaign performance using Google Analytics and other tools to refine strategies, report on key KPIs, and provide actionable insights to stakeholders.• Develop content and retargeting strategies to effectively move prospects through the buyer's journey, improving conversion rates and reducing cost-per-lead.

Master Of Business Administration - Mba, Project Management

Bachelor Of Business Administration - Bba, Finance And Economics, Gpa 3.7

Activities and Societies: Communications Representative for Hult Students Association (2018-2019) | Boston Campus Leader for Global.

High School Diploma, Debate, Health And Economics

High School Diploma

High School, Speech, History, American Government