Melina Bazan Email & Phone Number

Costa Mesa, California, United States

• Manage and optimize the use of marketing automation platforms as Hubspot and Salesforce to execute email, social media, and digital marketing campaigns
• Collaborate with campaign and content teams to build and execute email programs, segment databases, and nurture programs that align with lead generation goals.
• Plan, schedule, and manage webinars, from initial setup through post-event follow-up, ensuring a seamless and engaging experience for attendees.
• Develop and maintain landing pages, ensuring they are optimized for conversion and aligned with branding and campaign goals.
• Maintain data integrity and cleanliness within CRM and marketing databases, ensuring accuracy in reporting and segmentation.

Stockholm, Stockholm County, Sweden

• Create and optimize Google Ads campaigns tailored to business goals, focusing on cost-effective bidding strategies, targeted ad copy, and A/B testing for conversion improvement.
• Perform keyword research, on-page SEO, and backlink strategies to enhance organic rankings and drive website traffic that is aligned with search intent.
• Analyze campaign performance using Google Analytics and other tools to refine strategies, report on key KPIs, and provide actionable insights to stakeholders.
• Develop content and retargeting strategies to effectively move prospects through the buyer's journey, improving conversion rates and reducing cost-per-lead.

Master Of Business Administration - Mba, Project Management

Bachelor Of Business Administration - Bba, Finance And Economics, Gpa 3.7

Activities and Societies: Communications Representative for Hult Students Association (2018-2019) | Boston Campus Leader for Global.

High School Diploma, Debate, Health And Economics

High School Diploma

High School, Speech, History, American Government