Phua Bing Zhao Email & Phone Number

United States

Petaling Jaya, My

Stockholm, Se

1. Subject Matter Expert on technology on E-commerce, Digital Marketing, Customer Relationship Management, After Sales Service, Product Information Management, Retail POS, Cross Market’s Standardisation, Supply Chain, and ERP Integration.2. Manage IT support request from business users across APAC region. One of my KPI is to minimise the number of support ticket handled by external vendor. I manged to reduce around 30% of the support charges from vendor after providing training to business users and handle some of the request myself.3. Overlook both B2B and B2C webstores across the region include Australia, Malaysia, New Zealand, Philippine, Singapore, South Korea, Thailand, and Vietnam. Ensuring day to day operation is smooth and coordinate with vendor and service provider(Adobe Magento) to deploy code changes.4. Overlook Product Information Management(PIM) system that’s specialised in housing thousands of our product catalogue. Beside day to day operation, I’ll also monitor and ensure the integration with e-commerce and other application are working smoothly.5. Take lead in various e-commerce project include establish new web store for a country, implement POS system for retail store using same Magento system, coordinate with ERP’s developer on different integrations. To ensure development cost is optimised, I’ll also handle part of project scope and cost negotiation with vendors include evaluate vendor and research on any ready made solution and code to be purchased.6. Working with business uses and upper management to produce detail business requirement and discuss with vendors. Task include coordinating various stakeholder across the region with their requirements, develop proof of concept, and provide cost and effort analysis for the upper management for approval.

Pandan Jaya, Kuala Lumpur, My

[Ecommerce System]1. Schedule new features into product backlog.2. Product owner for external developer(oversea) 3. Integrate with 3rd party business partner's technology e.g. customised payment gateway, marketing automation, EDM, in-site search engine, affiliate’s tracking pixel, etc.4. Leading development of Progressive Web Apps and & revamp existing Senheng's mobile app 5. Crisis management related to system's problem[Super App]Planning and executions of multiple systems development under the Senheng Super app.Design of micro service architecture to ensure the whole ecosystem could work seamlessly.Technical & business analyst with stakeholders & different service/system providers.Budgeting and timeline planning for next few years of development.[Managerial]1. Manage internal & external team to ensure effective communication2. Manage stakeholder's expectation3. Lead SEO initiative 4. Design SOP, workflow, and user's manual.5. Budgeting control for IT development[Data & Information]1. Design custom report on Google Analytics to assist other departments in decision making2. Competitor study using tools like Alexa & Similarweb3. Translate business requirement into actionable omnichannel strategy4. Work with Data Lake's developer for companies future data strategy focusing on CRM[Digital Marketing]1. Ensure all referral & affiliate's traffic & conversion are trackable.2. Optimise top landing page with better UI/UX component e.g. highlight CTA element3. Deliver customised promotion mechanic e.g. discount based on payment method4. Deliver features that promote conversion e.g. store pickup, instalment payment, checkout with deposit, membership & loyalty points, etc[Operation]1. Customised process flow cater for Senheng's unique business need2. API or data linkage to ERP system3. Devise SOP for product & marketing content upload 4. Cross check payment gateway transaction record with system's order5. Ensure stock level are accurate

Portfolio (web system developed):a. https://www.petsmore.com – An ecommerce website selling pets food and accessoriesb. http://kldslr.com – An ecommerce website selling camera and digital gadgets c. https://vc-art.my – An ecommerce website selling stationaries and art suppliesd. https://www.myskygift.com – An ecommerce website selling kitchen & drinking toolse. https://agoodlandingpage.com – A subscription landing page builder for non IT personf. https://sjria.com.my – A simple corporate websiteg. https://starlightgottalent.com/ - A member only e-course website that hosted online coursesh. https://bestsifu.com/ - An e-learning website with functionality like Udemyi. https://demo.vsellwine.com/ - A sample Progressive Web Application(PWA) for demo purpose

I am the CTO of Avavaz Sdn. Bhd. for 7 months, it is a marketplace platform similar to Lazada & Shopee. I leave the company to complete my PhD study which is due to happen by Dec 2018. My role in this company is to setup the whole IT team and the marketplace platform. It is a very challenging task as Avavaz Sdn. Bhd. is a young startup and I am the only one with technical background on the starting time. I handle all the IT matters including hiring of IT personnel, design & develop the platform, liase with oversea outsource team and dealing with internal IT matters. I also in charge of guiding junior developer and work hand over to other senior IT personnel when I am leaving.

My

Manage entire e-commerce department, include system development, sales & marketing, operation & logistic, corporate strategy planning. Have versatile skill in PHP programming, utilising FB & Google Ads, SEO, and liason with various IT company and marketplace(Lazada, 11street, Lelong, Qoo10).

Doctor Of Philosophy - Phd, Computer Science

Bachelor Degree, Information Technology