I create new brands, revenue strategies, and audience acquisition marketing campaigns that achieve measurable results for clients.Results:- Created and launched 20+ new brands- Increased a major, national association's conference revenue by 25%- Increased a major, national organization's event revenue by 19%- Invented a new event that attracted 68% new attendees (had never attended that association's events before)Awards:- International Business Awards: Association Meeting (Gold)- International Business Awards: Marketing Campaign of the Year (Bronze)- dotCOMM Awards: Virtual Association Event (Platinum)- dotCOMM Awards: Digital Event Marketing Campaign (Platinum)- Eventex Awards: Virtual Association Meeting (Gold)- Eventex Awards: Marketing Campaign (Bronze)- Eventex Awards: Marketing Campaign (People's Choice)- Hermes Awards: Event Branding (Platinum)- Hermes Awards: Event Invitation Design (Platinum)- Hermes Awards: Branding Refresh (Gold)- Hermes Awards: Event Logo (Gold)- Hermes Awards: Virtual Event Branding (Gold)- American Business Awards: Association Meeting (Gold)- DC Addy Awards: Event Brand Identity (Silver)

I work with clients to develop marketing, branding, and revenue strategies that get results.

Led the development of membership marketing campaigns (acquisition and retention), brand launches, and new product offerings.Results:- Reversed declining membership trend and saw positive growth within 6 months- Increased annual event revenue by 40%- Increased marketing KPIs by 20% - Created three new products and brand identities- Won MarCom Award for brand launch campaign

Wrote copy and provided creative direction for TV, radio, print, digital, mobile, social media and direct response campaigns. Developed websites and mobile apps, providing UX strategy, wireframes and content to increase conversions. Results:- Increased revenue 10% year-over-year for 4 straight years - Increased B2B partnerships 200%- Secured 2,500+ law enforcement agency partnerships - Secured 500,000+ users of the myCARFAX mobile app in 1st year of launch - Won Communitas Award for corporate social responsibility

Provided strategic counsel to clients and directed creative teams to achieve great things. Results:- Earned $50 million worth of media placement for PSA clients - Managed client accounts totaling $9 million in annual revenue- Developed plans that reduced costs of sourcing creative talent by 40% - Won Silver Addy Award for Event Collateral from the DC Ad Club- Coached the Porter Novelli softball team to three straight championships

Wrote press releases and managed media lists for technology clients in the federal sector Results:- Secured millions of impressions in trade publications for Hewlett-Packard, Juniper Networks, STG International Staffing, and Booz Allen Hamilton

Generated $50,000 in revenue and managed my own house-painting franchise.Results:- Responsible for marketing, sales, schedules, budgets, payroll, and client satisfaction- Hired, managed and directed three crews of painters (eight total employees)