I'm a digital marketing strategist who has been in the market for over 10 years. Adapting global strategy into local markets, 360° campaign planning and creative PR stunts: just give it to me.On the personal side, i'm highly organised multi-tasker and love to solve any challenge with creative solutions :)
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Sr. Field Marketing ManagerRed BullSão Paulo, Brazil -
Business Innovation Strategy ManagerOnefan Dec 2023 - PresentSão Paulo, BrazilLeadership and structuring strategy area to attend clients such as major Brazilian football teams and Brazil Olympic Committee -
Sports Innovation Lab ManagerOddz Network Dec 2021 - Dec 2023São Paulo, BrazilDevelopment of innovative sports projects within the business verticals of the Ronaldo Nazario holding -
Creative Planning ManagerLoures Consultoria Jan 2021 - Nov 2021Leading 3 different areas (brand, strategic planning and pipeline), responsible for newbiz in FSB holding -
Convergence CoordinatorGlobo Dec 2019 - Dec 2020São Paulo, Brazil -
Convergence SpecialistGlobosat Feb 2019 - Dec 2019São Paulo Area, Brazil- Responsible for create a working method related to designing strategic projects, according to Globosat products as TV shows, sitcoms, digital contents, etc.- Support to sales executives with product and market insights.- Led and coordinated social media pricing consolidation with VIU Hub. -
Account Supervisor - Red BullDpz&T Jun 2018 - Jan 2019São Paulo#Highlight: exclusively hired to coordinate the account, therefore responsible for agency integration and KPIs definitions.- Main responsible for account coordination of Red Bull Brasil - offline and online.- Led and execution of creative campaigns in accordance to global guidelines.- Leader of strategic thinking with planning and BI teams to create new projects and activations. -
Account Executive - Ambev - Stella ArtoisCrispin Porter + Bogusky Oct 2016 - May 2018São Paulo Area, Brazil#Highlight: main responsible of social media and digital projects, including content strategies and special projects. - Main responsible for account coordination of Stella Artois - offline and online.- Creative led and responsible for conduct campaigns with others agencies - live marketing, BTL, trade, etc.- Budget tracking according to AB Inbev KPIs. -
Account Assistant - Ambev - SkolF/Nazca Saatchi & Saatchi Jun 2014 - Sep 2016São Paulo Area, Brazil- Responsible for account daily tasks of the biggest beer in Brazil - offline and online.- Market research monitoring, launch of new SKUs, live activations, promotions, among others.- Budget tracking according to Ambev KPIs. -
Marketing AnalystWhitehall Atelier Feb 2014 - May 2014- Main responsible of live marketing and social media planning of international brands as Vera Wang, Oscar de la Renta e Monique Lhuillier in Brazil.- Led, execution and follow-up of fashion fairs and trunk shows results.
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Business Development InternBurberry Jul 2012 - Dec 2013- Unique intern in Business Development dept, responsible for market prospection and new stores openings in Latin America.- Development os strategic sales planning based on Brazilian luxury retail analysis. -
Pr AssistantMônica Mendes Communications Dec 2011 - Jun 2012- PR strategies of luxury clients as Hermès, Bugatti, Bentley, Van Cleef & Arpels and Ermenegildo Zegna, suiting the Brazilian consumer demand according to the brand profile.- Responsable for conduzing International Press - New York Times, Vogue UK e Vogue Türkye, etc - during SPFW and Fashion Rio.
Bárbara Gomes Skills
Bárbara Gomes Education Details
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International Relations And Affairs -
Istituto MarangoniFashion Business
Frequently Asked Questions about Bárbara Gomes
What company does Bárbara Gomes work for?
Bárbara Gomes works for Red Bull
What is Bárbara Gomes's role at the current company?
Bárbara Gomes's current role is Sr. Field Marketing Manager.
What schools did Bárbara Gomes attend?
Bárbara Gomes attended Escola Superior De Propaganda E Marketing, Istituto Marangoni.
What are some of Bárbara Gomes's interests?
Bárbara Gomes has interest in International Economy, Marketing, Retail.
What skills is Bárbara Gomes known for?
Bárbara Gomes has skills like Fashion, Retail, Public Relations, Sports Marketing, Sports Management.
Who are Bárbara Gomes's colleagues?
Bárbara Gomes's colleagues are Agostino Romeo, Sarah Ulmer-Ganglmair, Braden Scrivner, Frank Roy, Sonia Ovalle Villadiego, Alessandro Amantiglia, Federico Gaggio.
Not the Bárbara Gomes you were looking for?
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Bárbara Gomes
Commercial Head | Commercial Manager | Sales Executive | Technology | Market Intelligence | Saas | B2B | B2CSão Paulo, Sp -
Bárbara Gomes
Brazil -
Bárbara Gomes
Curitiba, Pr -
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