Bárbara Hoffmann Email & Phone Number

Brazil

Evaluation of potential locations and definition of the best market opportunities for the Business Plan;Analysis of competitors' actions to support pricing and performance strategies;Analysis and monitoring of market indicators to support planning;Collection, mining and georeferencing of market and sociodemographic data (Geofusion, Maps and Earth);Carry out market research (survey in loco) to prove and capture insights from the potential market;Bring trends that generate insights for the composition and use of the target audience (Consumption Behavior - Purchase Journey);Execution and presentation of management reports for the franchisor and the franchisee;Proposes GO TO MKT actions;Construction and evaluation of data to support due diligence (M&A). Evaluation of potential locations and definition of the best market opportunities for the Business Plan; Analysis of competitors' actions to support pricing and performance strategies; Analysis and monitoring of market indicators to support planning; Collection, mining and georeferencing of market and sociodemographic data (Geofusion, Maps and Earth); Carry out market research (survey in loco) to prove and capture insights from the potential market; Bring trends that generate insights for the composition and use of the target audience (Consumption Behavior - Purchase Journey); Execution and presentation of management reports for the franchisor and the franchisee; Proposes GO TO MKT actions; Construction and evaluation of data for due diligence (M&A) support.Skills: Customer Experience · Strategy · Analytical Skills

Brazil, Sao Paolo

Market assessments, identifying opportunities for expansion and revenue growth. Execution and planning of studies for analysis and prospecting of new business, understanding the market, competition and profile of potential customers in line with the company's growth strategy. Domain of geomarketing and strategy tools (SWOT, PDCA, Neoway, Google Earth, ) to develop engineering studies, guiding the implementation of new networks. Development of analyzes and projections, formatting of revenue forecast and operational expansion plan. Experience in Business Plan development and financial analysis support. Data analysis and market intelligence information processing. Monitor the management of the results of approved and implemented business plans. Monitoring of the War Room and active participation in indicating actions for countermeasures to problems Market Research, Mystery Shopper, Survey Monkey, (qualitative and quantitative). Market assessments, identifying opportunities for expansion and revenue growth. Execution and planning of studies for analysis and prospecting of new business, understanding the market, competition and profile of potential customers in line with the company's growth strategy. Domain of geomarketing and strategy tools (SWOT, PDCA, Neoway, Google Earth, ) to develop engineering studies, guiding the implementation of new networks. Development of analyzes and projections, formatting of revenue forecast and operational expansion plan. Experience in Business Plan development and financial analysis support. Data analysis and market intelligence information processing. Monitor the management of the results of approved and implemented business plans. .

South Brazil

Strategic planning of actions for the commercial area, RGS regional competition analysis.Conducting and executing the Regional Marketing campaigns, following the guidelines in line with the National Marketing and Commercial area management.Management of the annual budget for the execution of a tactical B2B marketing plan, with the main objective of executing corporate events (Prospecting/Relationship and Institutional).Control of results and analysis of customer portfolio.Management of market positioning, control and monitoring of results of actions. Programming and executing strategies to increase brand exposure. Development of partnership actions.Business valuation and profitability calculation.Management of a team with 3 assistants for prospecting, qualification and sales funnel.Management of the annual budget to execute all marketing actions, including planning, execution and post-event.Strategic planning of actions for the commercial area, RGS regional competition analysis. Conducting and executing the Regional Marketing campaigns, following the guidelines in line with the National Marketing and Commercial area management. Management of the annual budget for the execution of a tactical B2B marketing plan, with the main objective of executing corporate events (Prospecting/Relationship and Institutional). Control of results and analysis of customer portfolio. Management of market positioning, control and monitoring of results of actions. Programming and executing strategies to increase brand exposure. Development of partnership actions. Business valuation and profitability calculation. Management of a team with 3 assistants for prospecting, qualification and sales funnel. Management of the annual budget to execute all marketing actions, including planning, execution and post-event.Skills: Customer Experience · Strategy · Analytical Skills

South Of Brazil

Construction of management, training and development of the sales force of the Owned Stores channel.Confection of studies and analysis of information related to the economic potential / competition in order to find new sales opportunities.-Monitoring and analyzing the performance of products/services, aiming at improving actions and incentive campaigns, achieving goals, increasing profitability and increasing market share. (Special projects).Capturing and negotiating resources with suppliers and related internal areas to carry out events and campaigns to encourage the channel.-Control of the managerial performance indicators of the regional Owned Stores channel, offering the commercial team a quantitative and qualitative knowledge of sales and quality indicators (Digitization, Improper Sales and Churn). Kickoff of new campaigns.-Construction of management, training and development of the sales force of the Own Stores channel. -Confection of studies and analysis of information related to the economic potential / competition in order to find new sales opportunities. -Monitoring and analyzing the performance of products/services, aiming at improving actions and incentive campaigns, achieving goals, increasing profitability and increasing market share. (Special projects). -Capturing and negotiating resources with suppliers and related internal areas to carry out events and campaigns to encourage the channel. -Control of the managerial performance indicators of the regional Owned Stores channel, offering the commercial team a quantitative and qualitative knowledge of sales and quality indicators (Digitization, Improper Sales and Churn). - Kickoff of new campaigns.Skills: Analytical skills

South Of Brazil

Responsible for investing in tactical and media actions to stimulate sales, also working on the development of a media plan for critical regions, aiming to increase revenue and market share growth. Brand management in media plans approved via Cooperative Advertising Budget and Cooperative Action budget, in addition to assisting agencies and carrying out briefings Planning and execution of events through tactical actions carried out together with the commercial and corporate areas. Pre event, event and post event.Creation and development of the metrics and controls system for the Cooperative Advertising Budget (VPC) for the South region, obtaining control of 100% of the monthly budget of 2MM, ease of consultation of information and extraction of automatic reports of values. Focal point of the project to expand the national Cooperative Advertising Budget system, ensuring excellence in the execution of activities. Management and control of the Cooperative Advertising Budget (VPC) and Tactical Action Budget (VAT) (events, budget (LPU) and purchase of gifts, among others), as well as control and management of the forecast (budgeted x realized) , in terms of marketing budgets.Acting in the trade area as an analyst of the recharge channel, performing control, release and shipment of parts and their budgets. Control of the application of the brand in the graphic and serigraphic materials and façade produced by the areas involved, always ensuring that the brand is applied in accordance with the company's communication book.

South Of Brazil

Responsible for the direct management of the 1st and 2nd level Back Office team for the Vivo Regional Sul Accredited Store Network, working on the continuous development of employees and reviewing internal processes, obtaining as main results an increase of 10% in the service rate of SLAs (from 85% to 95%).

Pós Graduação, Inteligência Competitiva

Bachelor Of Business Administration (Bba), Gestão Comercial E Marketing