Brand Ambassador USA to Family CasaDei Wineries: Castello del Trebbio, Olianas and Tenuta CasaDei

Commercial Director Brazil / Export Director / International SalesWorking with a team of 60 sales reps + regional managers to define the sales strategies for Brazil, managing the sales for the main accounts of the country (mainly supermarkets chains)Managing the sales team to achieve the goals, defining the strategies including trade-marketing budget, pricing, marketing tools, advertising, promotional campaign, social medias strategy (over 260K followers in Facebook and 140K followers in Instagram), etc; Finding new opportunities to the company in the international Market, increasing Market and shelf presence (main markets: Europe, USA, China and Japan);Sales and Relationship with main distributors/importers and buyers (domestic and international); Participation in the main wine fairs and tastings, identifying market opportunities and working with different channels to educate sales representatives on new products.Coordination and definition of marketing strategies focusing on sales and development of new products.Some events:Prowein Dusseldorf - Germany (last 6 years)South Beach Wine and Food Festival - 2014 and 2015London International Wine Fair 2019Vinexpo (last 3 editions)Wine Events in USAMarket Visits USA

Increased overall awareness of Wines of Brazil through market visits to main importers (USA and Asia) and participation in wine tastings and events;Built and maintained strong relationship with distributors/importers to sell Brazilian wines;Effectively communicated/educated importers, distributors and clients on the benefits and features of Brazilian wines; Training/tasting and presentations to retailers and distributors; Organization and execution of all marketing activities such as Press Projects and Buyers Projects; Communication with the wineries to check their needs with the goal of identifying business opportunities; Worked with PR companies to build PR planning for Wines of Brazil. Some events I participated while working for Wines of Brasil: Participation at Wine Future Hong-Kong 2011 as a speakerVinexpo 2013South Beach Wine and Food FestivalWine Events in AsiaWine Events in the USASabores do Brasil Project - Apex Brasil - China 2012Formula Indy São Paulo - Apex Brasil - Brazil 2012Hong-Kong International Wine Fair 2011 Vinexpo Hong-Kong 2012Cannes Festival 2013 - France

Built and executed marketing plan, following the strategies set by the directors;Coordinated the production of all the marketing materials such as folders, flyers etc. Developed advertising campaigns including creative concept and media planning for Radio, Print (magazines and newspapers) and Outdoor Media; Designed a new corporative image for the company, including new logo and website; Trained sales people; Worked in creating partnerships, alliances and network with suppliers that generated new revenue for the company.