Bénédicte Chaboud Email & Phone Number

Bordeaux Area, France

Understanding the needs of marketing and R&I teams and translating them into consumer-infused & 'business-minded' insight projects.- Management of a portfolio of top-tier accounts based in France, the US, LATAM and Asia at executive level (area of expertise : beauty & home)- Construction of customized projects : brief, estimation and definition, business proposition, coordination of internal team- Insure customer satisfaction by a close understanding of their needs and the consumer… Show more Understanding the needs of marketing and R&I teams and translating them into consumer-infused & 'business-minded' insight projects.- Management of a portfolio of top-tier accounts based in France, the US, LATAM and Asia at executive level (area of expertise : beauty & home)- Construction of customized projects : brief, estimation and definition, business proposition, coordination of internal team- Insure customer satisfaction by a close understanding of their needs and the consumer reality of their category.- External representation of Dynvibe : salons, podcasts, webinars Show less

Bordeaux Area, France

- Realization and management of 90+ international projects for compagnies such as L’Oréal, Coty, Coca-Cola, Groupe Seb, LVMH : o Deep understanding of consumer behavior through the analysis of their interactions on social media (Instagram, TikTok, Twitter, Forums, Blogs, review websites, local social media) o Analysis (in English and French) of spontaneous comments and compilations of international data (China, Japan, Korea, Brazil, etc.) to translate them into actionable insights o… Show more - Realization and management of 90+ international projects for compagnies such as L’Oréal, Coty, Coca-Cola, Groupe Seb, LVMH : o Deep understanding of consumer behavior through the analysis of their interactions on social media (Instagram, TikTok, Twitter, Forums, Blogs, review websites, local social media) o Analysis (in English and French) of spontaneous comments and compilations of international data (China, Japan, Korea, Brazil, etc.) to translate them into actionable insights o Report writing in English, including strategic recommendations for our clients : product development, marketing and communication strategies, brand positioning o Presentation to the marketing, communication, R&I teams and top management (French & English)- Management of a client portfolio including top tier accounts in the beauty and home categories : client support, client understanding, business proposals, client satisfaction Show less

Chambourcy

Gestion d'un portefeuille de clients textile et retail (grande distribution, fabricants, enseignes spécialistes):- Réalisation d'études marketing basées sur l'analyse du comportement d'achat du consommateur, des performances des marques et enseignes sur le marché et de leur image (à partir de données panel et/ou de questionnaires ad hoc). Conseil et recommandations opérationnelles. - Présentation des recommandations stratégiques en comité de direction et aux équipes marketing (chefs de… Show more Gestion d'un portefeuille de clients textile et retail (grande distribution, fabricants, enseignes spécialistes):- Réalisation d'études marketing basées sur l'analyse du comportement d'achat du consommateur, des performances des marques et enseignes sur le marché et de leur image (à partir de données panel et/ou de questionnaires ad hoc). Conseil et recommandations opérationnelles. - Présentation des recommandations stratégiques en comité de direction et aux équipes marketing (chefs de produits, category managers, responsables études et CRM)- Formation des clients aux outils panel (WPO)- Développement commercial du portefeuille clients de façon proactive afin d’atteindre les objectifs de chiffre d’affaires et de satisfaction et fidélisation clients du département Fashion : réalisation de propositions commerciales et négociations de contrats- Prospection commerciale de clients non-souscripteurs locaux et internationaux- Réalisation d’études thématiques (conjonctures textile, grande taille, rentrée des classes, e-commerce) et contribution à l’étude Référenseigne Expert Fashion éditions 2016, 2017 et 2018 (chef de projet 2018) Show less

Levallois Perret

- Sales and performance reporting on the Out Of Home market, preparation of strategic plan and brand review - Management of the digital activation of the brand Oasis : website, Community Management, transmedia operations - Licenses management: packaging, special operations, partnerships

Montrouge

- Project management : media plan, organisation of contests on Facebook, internal promotion, POS development - Brand management : innovation projects, media, consumer tests, packaging renovation, promotions, business reporting, CRM and Community Management

Rueil-Malmaison

- Analysis of the footwear and male underwear markets : sales and performances reporting, consumer behavior studies, market studies, creation of performance scorecards - Competitor/business monitoring: watching of competitve advertising, conferences - Daily use of Nielsen, Kantar and GfK consumer and distributor panels

Clichy

- In charge of the « at home classes » section: customer portfolio, canvassing, administrative follow up, setting up of partnerships, creation and setting up of procedures - Communication : street marketing operation, flyers, newsletters and posters

Master, Marketing

Activities and Societies: membre d'Altéo Conseil (Junior Entreprise), d'Amnesty International Jeunes, de Talents Aiguilles, et de la Comu

Marketing

Echange universitaire Cours de MBA

Classe Préparatoire Aux Grandes Ecoles De Commerce - Option Scientifique