Bérangère Vallauri Email and Phone Number

Marketing et communication du laboratoire.Pilotage de l'institut consommateurs : recrutement, organisation des tests, production, études.

Management d'une équipe de 5 chargées d'opérations logistiques

10 months contractManagement of the rented containers and gas bottles.Invoicing.Industrial marketing.Sales team recruitment

Strategic and Operational Marketing for non food-products testing Design and implementation of marketing plan, budget and reporting. Collaborated with other service managers towards the elaboration of the company 2007 business plan.Responsible for the production of service delivery (marketing studies, training, coaching, flash tests with customers, audits, etc.); managing a product manager and recruited four auditors.Elaborate service offers for customers (distributors, industrials, consumer groups)Conceived and created a CD-ROM including 90 filmed segments of performance tests; elaborated sales toolkits (marketing, commercial documentation, e-mailings, newsletters, etc.)Lead training seminars (methods, markets, specifications); contributed to creation of retailers own branded products for two leading French supermarket chains.Organized the 2006 Detergent Meetings in Aix en Provence; participated in multiple international forums.

Design, market studies, and animation of phyto-aromatherapy productsManaged three product managers.Conceived and designed marketing strategy for lines and products.Performed market analysis and marketing monitoring, and acted as project manager for a market study on cosmetics.Conceived marketing plan and product mix; launched products.Conceived commercial action plan: operations, commercial offers in relations to sales seasonality and topicality of products (push: marketing, sales toolkits, mailings, tele-prospecting, sales events, sales point stimulation). Lead commercial and marketing seminars; organized seminars to train sales forces and medicinal teams to product specificity.Designed sales toolkits, defined media plan (press, boards).Conducted statistical analysis and evaluation of volumes and results.