Gestion du catalogue haircare ; shampoings, soins, coiffants.Pilotage de l’offre pour l’ensemble des réseaux de distribution, définition de la stratégie de distribution, du pricing et analyse des KPI

Developed the brand through a retail and wholesale networkOpened corners in Italian Dept. storesFollowed up the results and implemented communication tools to promote the brandManaged the business relation with corners in Italy, Spain and GermanySupported sales peopleOrganized and attended several international B2B shows: Who’s Next, Paris – Scoop, London – ENK Coterie, New YorkHired and followed up commercial agentsWorked as commercial for the wholesale export clients (showroom et trade shows)Negotiated commercial terms with partnersParticipated to several market studies with “Business France” and the “French Federation of Ready-to-Wear”Participated in Merchandising operations to adapt the offer to the different export marketsWorked with the Direction on storytelling and brand identity

Fashion and housing areaOrganized a BtoC exhibition in Andorra- Management and coordination of the project- Market researches- Prospecting companies- Competitor monitoring: benchmarked product and price positioning- Management of the business relation between suppliers and clients (B2B)- Contact with Spanish commercial agentsInformed French companies about Spanish market opportunities of developmentWorked on adapted and individualized solutions to enter or develop their activities in Spain

Export assistantOrganisation d'un salon international en BtoB (prospection, communication événementielle, création BDD, aide à la prise de rdv, etc.)Mise en relation fournisseurs - acheteurs.Promotion de la marque auprès de la grande distribution.