Bérénice Chavarin Email & Phone Number

France

Paris

DEVELOPPEMENT DE LA CONNAISSANCE CLIENTPartage de profils clients liés aux opportunités de croissanceConsolidation de la segmentation client européenneFormulation de nouveaux KPIs CRM / MarketingCONSTRUCTION DE LA STRATEGIE CRM & RETAILDéfinition du plan d’activation avec les boutiques en vue de développer l’engagement, la fidélisation et le recrutementCiblage des campagnes CRM et construction de listing clientsREPORTING DE LA PERFORMANCEPartage d’insights CRM & client auprès du comité de directions & du management des boutiques / omnicanalDéveloppement de visualisations business (parcours d’achat, évolution de la base client) à destination du retail, e-commerce & du marketing (pilote Cartier monde)Analyse de performance des activations déployéesGESTION DE LA BASE CLIENTAudit régulier de la base France (pilote Cartier monde)Construction et déploiement du plan d’action boutique visant l’amélioration de la qualité de la donnée (capture, correction de duplicatas, contactabilité)

Hong Kong

VIE ContractBUSINESS REVIEWS & ANALYSIS :- Delivering daily, monthly and annual business reports to Exco / Marketing heads & providing opportunities to growth- Formulation of Commercial & Product Marketing KPIs, driving of business insights for management’s action- Building of new sales supports dashboards : budget tracking, mix of business evolution, KPIS assessment, competition reviewHONG KONG & MACAU STRATEGIC PLAN ARTICULATION :- Supporting & structuring Finance and Marketing insights- Involving in strategic planning & KPIs assessments- Preparing deliverables on product categories and sales trendsBUDGET PLANNING :- Managing the weekly estimates with Exco, being the key contact to headquarters- Proposing & managing Budget & Last Estimated by product segment and boutique, in linewith product managers and commercial teams- A&P management, coordination across Marketing departments & follow-up with Marketing Director on communication expensesRICHEMONT ANALYTICS PROGRAM : - Developing intelligent sales reports to strengthen business reviews, via interactive visualizations & multiple data sources

Toronto, Ontario, Canada

Canadian Local Contract - Permanent positionSALES ANALYSIS : - Building of NPD and SAP analysis and proposing key business drivers- Analyzing of Puig stock and anticipating further orders - Analyzing business drivers of the fragrance industry and be aware of the new competitors' product launches- Providing various sales reports for Puig Canada and Puig AmericasMARKET DEVELOPMENT : - Formulation of sales drivers and sales KPI: forecasting the promotional catalogue, building of sales plans, involving in the basic replenishment process- 2020 Christmas offers: analyzing both Puig and retailers' performances to implement the best Christmas portfolio, forecasting 2020 Christmas quantities - E-commerce: building of key strategy axes, making of sales plan, proposing online offers to make e-commerce #1 door, developing partnerships with retailers to boost online sales.PROJECT MANAGEMENT :- Managing Puig Canada order flow & driving Marketing and Demand Planning teams - Being the key contact for retailers : be able to anticipate their needs and priorities - Implementation of new processes: improving Puig efficiency through the creation of new processes to boost productivity

Greater New York City Area

6 months internshipMARKET ANALYSIS :- Market Intelligence & Competition Analysis (ad hoc analysis, competitive intelligence, market penetration, market development...)- Providing NPD reports and build strategic recommendations- Assisting the Sales Development and Marketing Managers in various presentations including the executive meeting sessionsSALES DEVELOPMENT :- Assisting the Sales Development manager- Forecasting sales goals per door when special events- Setting product allocations (instore and online) in collaboration with Key Account Directors

Paris Area, France

6 months internshipBUSINESS ANALYSIS : - Participating in department’s strategy reflection process - Analysis of Ready-to-Wear offer optimization- Follow-up of sales KPI and ROI (daily, weekly and monthly updated)- Benchmark and competitive analysis of trends READY-TO-WEAR COLLECTION INVOLVEMENT : - Supporting the elaboration and implementation of all key steps of the price fixing process for Knitwear Collections- Supporting the collection development for the Ready-to- Wear Department : creation of collection plan and various dashboards

Paris

6 months internshipLOYALTY PROGRAM MANAGEMENT : - Management of promotional offers : calendar, budget tracking, briefing, coordination and distribution of communication supportsSTRATEGIC DEVELOPMENT OF CONSUMER LIST : - Big data: building of tests and targeting plan, analysis of profitability - Planning and driving offers for potential consumers list- Making recommendations to develop data baseACTIVITIES REPORTING : - Post-operations reporting (sales, ROI) - Follow-up of KPIs to drive recommendations- Providing marketing supports for Business teams, weekly updated for the organization

Lyon, France

6 months internshipSTRATEGIC ANALYSIS : - Market audit of the luxury furnishing, tracking and revising the new competitors list- Sales reporting (weekly, monthly and yearly forecast)- Clientele monitoring through implementation of analytical toolsLAUNCHING PRODUCT INITIATIVE :- Creation of brand awareness supports - Leading product development (budget, planning management, sample tracking and distribution)MANAGEMENT OF MEETINGS : - Providing marketing supports for customer meetings- International conventions management (communication plan and logistics)

Master'S Degree, Marketing

Master's degree in Marketing (Luxury and fashion goods specialization) Top 8 French Business School, triply accredited: EQUIS, AACSB.

Master'S Degree, Marketing

Dual Degree in Marketing - Luxury and Fashion Goods Specialization

2-Years Intensive Courses To Join Top French Business Schools, Economics

Classes préparatoires aux Grandes Ecoles (voie ECE) 2-years intensive courses to join Top French Business Schools

Baccalauréat, Economique & Social

Baccalauréat Economic & Social sciences major with honors