- Lead the strategy to grow Spotlight PA’s digital audience and engagement. - Create, test, and refine approaches across Spotlight PA's website, newsletters, paid media, paid and organic search to attract and retain readers. - Work with engineers on product development and innovation. Led development of new AI-powered election assistant. Managed redesign of home page and article pages for improved reader engagement. Launched new mobile app.- Support editors in optimizing stories for search and analyzing audience habits and trends.- Support reader engagement and loyalty efforts that drive revenue generation and retention.

- Empower early stage and evolving companies across the U.S. to grow through effective brand and marketing strategy. - Partner with clients to identify their unique value and make sure it is communicated consistently and authentically to their ideal customers. - Advise organizations on how to work smarter, not harder to save time and money while improving marketing success.To learn more about me and my services, visit www.christinabruno.com

- Empatico is a digital platform that connects students around the world in order to develop empathy and understanding. We reached over 40K classrooms across 150 countries and territories in just 3 years. - Led go-to-market strategy for product launch and all new product releases, contributing to user growth from 0 to 2K in year one. - Oversaw cross-functional initiatives in competitive and user research, messaging and positioning, audience segmentation, and funnel optimization. - Developed, refined, and ensured consistency of brand vision and messaging, achieving brand awareness and recognition on an international scale. - Created strategy and content across all marketing channels, including email, organic and paid social media, earned media, search, and events, contributing to at least 50% of all new user acquisition. - Grew social media following from 0 to 50K+ across three major platforms and email list to 35K+ through mostly organic tactics. - Designed integrated, multi-channel user engagement campaign leading to 3x mentions on social media and 2x usage of product. - Directed homepage redesign leading to 2x improvement in conversion from visitor to user account. - Launched company's first SEO/content initiatives, doubling monthly organic traffic within first three months. - Managed three marketing channel leads and two agencies, working cross-functionally with product, design, and data/insights teams.

- Devised annual strategic and operating plans as first NY development lead to increase local revenue and number of donors by 50%, allowing team to nearly double its headcount. - Shaped chapter vision and supported staff of 20 as part of leadership team, included planning and facilitating diversity and inclusiveness training and professional development opportunities, leading to better staff retention. - Enhanced systems for revenue forecasting and development metrics to improve planning and efficiency across a national organization. - Envisioned and spearheaded the organization’s first two-day ‘step back' for all local development leads.

- Raised $5M+ in annual revenue by cultivating, soliciting, and stewarding a portfolio of local investors. - Cultivated relationships with corporate partners through media, employee engagement, and event sponsorship leading to deeper relationships and increased investment. - Established team division of responsibility, metrics of success, and standard operating procedures for data entry, reporting, and analysis, leading to improved operations and revenue forecasting.

- Managed portfolio of individual, corporate, and foundation investors through a range of written appeals and large-scale events. - Supported a network of 55 youth-serving nonprofit organizations, including financial and program evaluation of grant recipients.

- Provided full-time, onsite fundraising and management consulting services to leading nonprofit organizations through development assessments, written reports and recommendations for development operations, team project planning and training, and strategic conversations with key stakeholders and high net worth individuals. - Created donor-specific strategies and designed campaigns for $4M - $450M fundraising efforts; including designing and implementing initiatives in prospect identification and research, case and operative material development, and board training.

- Performed competitive and market analysis to elicit key trends and best practices in sustainability communications and built a framework around best practices to apply to future Pureology sustainability initiatives. - Designed 2-year communications and media strategy building on a recent brand renovation to increase consumer awareness of sustainability initiatives and strengthen brand’s position as an industry leader in sustainability.

- Supported public relations strategy (core messaging, media relations, print collateral, digital platforms) for a nationally-recognized thought leader in the legal profession. - Managed monthly print and online newsletter distributed to more than 23,000 NYC lawyers; spearheaded City Bar Justice Center Web site launch; produced and distributed various print collateral and press releases.

- Provided management support and cultivated relationships with senior staff and board members of more than 85 international non-profit affiliates in order to maintain global brand and streamline sharing of ideas. - Planned an annual affiliate conference for 500 attendees; managed the roll-out of a new accountability policy across all 85 affiliates; worked with affiliate leaders to ensure improved governance and efficiencies.