Céline Chapron Email & Phone Number

London Area, United Kingdom

Londres, Angleterre, Royaume-Uni

London, Royaume-Uni

Responsible for developing and implementing a First party and Marketplace vision and selling strategy across markets, by leading change internally and with partners and optimizing customer experience and HP brand awareness by leveraging assets and tools. Initiated and developed the online sales strategy which delivered $billions of annual revenues for EMEA and growth above target by analysing omnichannel market data and utilising expertise to identify patterns and trends internationally Spearheaded innovative partnerships with top EMEA players such as Amazon, Cdiscount, Allegro, engaged face to face and virtually to understand expectations and requirements, and adopted a supportive approach that built trust and enabled positive influence delivering double digit growth through new business models Influenced win- win long term partnerships by setting objectives successfully negotiating tailored yearly contract across product categories that focused on high profit segments Created and implemented strategic marketing initiatives, focusing and directed to the customer, boosting traffic generation, sales conversion and HP presence online E-merchandising team supervision optimizing partners’ content, customers’ shopping journey in store and online

London, Royaume-Uni

Developed and orchestrated an EMEA Amazon strategy for EU5 achieving double digit growth for 3 consecutive years, gaining support internally to drive digital transformational actions plans. e2e leadership of the account, identifying and negotiating long terms project opportunities for HP in synch with Amazon and implementing across 5 countries Cross BU partner management coordinating sales, marketing & category delivering 42% growth in FY17, 36% in FY18, 25% in FY19. Target of $1b revenue by 2021 Steered and influenced HP EMEA leadership team and led cross business launches: online portfolio, pricing, content, revamped new product introduction and placement, search & traffic generation along with alliances teams. Initiated and unveiled a b2b blueprint to drive incremental sales cross segments.

London, Royaume-Uni

 Negotiated and drove long term strategic growth plan, adopted by HP internal and Dixons C- Suite,delivering mutual benefits Enabled HP #1 account position during the two years by coordinating $million big deals negotiation, product exclusive portfolio and market launch and marketing activities in-store and online boosting performance by 23% Partnered with Microsoft and Intel as a joint venture to leverage and optimize each parties’ attributes, driving best customer experience in store and actioning cross/ up-selling capabilities.

London, Royaume-Uni

Région De Grenoble, France

Région De Grenoble, France

Région De Grenoble, France

Région De Genève, Suisse

Région De Genève, Suisse

Tomisato, Japon

Marketing & Sales

Executive development 'Leading the Effective Sales Force' Programme

B.S, International Business & Marketing; Japanese

Activities and Societies: Phi Gamma Nu: Professional Business FraternityInternational Student in one US Top 10 Business University ; minor.

B.S, International Business And Japanese Economics/ Politics

Semester Abroad, as part of B.S degree Morning at University: passed all exams : Intl business & Japanese Politics, Level 3 Japanese..

Education record