Christina Draper Email & Phone Number

Seattle, WA, US

Woodinville, WA, US

• Create visual assets and develop branding strategies for a variety of customers

Woodinville, Washington, US

• Responsible for the marketing and sales of Saltology’s bath salt collections — Both B2B and B2C
• Spearheaded eCommerce website migration to Shopify platform, which also included improving user experience and optimizing site performance
• Managed SEO, including keywords and keyword ranking
• Managed digital marketing, including display, search, shopping, and social
• Worked with influencers, both paid and unpaid, to drive brand awareness
• Responsible for Saltology print campaigns, as well as creating and managing assets for field marketing efforts

• Direct reports included Graphic Design, UX Design, Web Development, and Copywriters
• Responsible for all marketing efforts across four brands: Experience, Groupstr, Project Fashion, and Game Experience — Both B2B and B2C
• Established both visual and copy style guides for all four brands
• Led the redesign of eCommerce websites for both Experience and Project Fashion, including setting sprints, building wireframes, and site pagination
• Responsible for the successful marketing launch of the SaaS application Groupstr
• Managed development of presentation materials, including PowerPoint decks utilized for investors, potential partners, and prospective customers

Seattle, WA, US

• Led and managed the Amazon Fashion Office in Seattle.
• Accountable for creating the seasonal editorial calendar and identifying key milestone dates.
• Developed and managed eCommerce merchandising strategies for monthly site flips, including building monthly wire-frames, site pagination, and managing photography shot list
• Prepared and presented seasonal trend forecasts comprised of color, silhouette, and fabrication overviews.
• Established seasonal marketing message across all fashion categories.
• Generated and drove marketing initiatives for Amazon Fashion, including social media, on-site, print, and outdoor marketing campaigns.

Lynnwood, WA, US

• Direct reports included Design, Technical Design, Product Development, Graphic Design, and Production
• Responsible for creating seasonal platforms for all juniors' private label brands, including identifying a seasonal trend direction relevant to the brand, as well as building fabric, finish, and color palette story.
• Responsible for sales analysis of Women's Private Label weekly, monthly, and quarterly performance metrics for both eCommerce and brick & mortar
• Partnered with cross-functional teams to develop marketing initiatives, including eCommerce, brick & mortar, and print marketing campaigns
• Responsible for communicating with the store team regarding product knowledge and seasonal trend direction
• Responsible for developing a seasonal development and production calendar that identified key milestones dates

San Francisco, California, US

• Responsible for creating seasonal platforms, including identifying seasonal trend direction relevant to the brand and building fabric, finish, and color palette story that spoke to each platform
• Led design team in achieving key business objectives, such as identifying and developing new business opportunities, as well as continuing to offer the best in the channel for style, fit, fabric, and finish
• Partnered with licensees to ensure that all products with the Levi Strauss Signature name stay true to the brand, as well as the seasonal platforms
• Partnered with marketing to ensure that the brand/seasonal story was passed on to our consumer through paper packaging, point of sale imaging, and advertising
• Responsible for managing an annual budget
• Traveled with sales team to retailers to present trend overview and seasonal story

Seattle, Washington, US

• Designer for Women’s Separates
• Responsible for identifying seasonal trends relevant to the brand.
• Responsible for raw material research & development.
• Traveled overseas for seasonal product development.
• Other core responsibilities included silhouette development, CAD/pattern work, fittings, specification packages (i.e. critical measurements, construction information, technical sketches, and bill of materials.), lab.

Seattle, Washington, US

• Designer for Women’s Separates
• Responsible for identifying seasonal trends relevant to the brand.
• Responsible for raw material research & development.
• Traveled overseas for seasonal product development.
• Other core responsibilities included silhouette development, CAD/pattern work, fittings, specification packages (i.e. critical measurements, construction information, technical sketches, and bill of materials.), lab.

Seattle, Washington, US

• Designer of Women’s Separates (bottoms, dresses, shirts, and outerwear) forthe Caslon label.
• Responsible for denim research & development, which included forecastingtrends and developing new washes/finishes.
• Other core responsibilities included trend research, silhouette development, fabricsourcing/development, CAD/pattern work, fittings, specification packages(i.e. critical measurements, construction information.

Bachelor, Clothing & Textiles

Associate, Fashion Design