Spearheaded all digital efforts for the organization and served as an advisor to domestic and global colleagues. This included web design, authoring, launch, and management, email marketing, social media marketing, eCommerce, and video creation.Championed the successful launch of an internationally award-winning website (GEARWRENCH) that resulted in +21% in organic new users, +22% in average session duration, 52% reduction in bounce rate, 61% reduction in average load time, and ultimately a +25% increase in sales.Pioneered our email marketing strategy including content creation, copywriting, UTM tracking, A/B testing all of which accounted for a +3,000% increase in contacts and a +17% in open and click-through rates.Directly managed all digital marketing efforts for the GEARWRENCH brand as well as partner relationships to grow to 2.6B Impressions(+216%), 88% Net Sentiment, and +1M Social Media followers.Led and executed all 5 steps of video production (1: Idea Development, 2: Scripting, 3: Production, 4: Post Production 5: Marketing & Distribution) with product and brand teams to create 100's of videos that engaged the viewer in the key features and benefits directly contributing in $7M in sales.

Initiated and led the where-to-buy structure for 2 websites, 15 online sellers, 7,000 products, and 9,000 local sellers that have accounted for +148% in click-throughs, +168% in sales, and +300% in WTB impressions.Grew eCommerce business with Amazon and The Home Depot with successful promotional and strategic brand-building activities covering 17 different brands for 4 years by +70% and $9.8M in growth.Launched 12 different branded websites that increased sessions and new users by +27% while simultaneously building a social media audience from scratch to a current audience of +500K; generating 241M impressions with zero budget in one year.

Led cross-functional teams to manage promotions, sales and forecast analysis, content management, merchandising, project management, and account strategy for multiple customers valued at over $372M annually.Managed 12 vendors to conduct major strategic plans on a daily basis, in one instance launching over 500 items and merchandising signage for over 40’ of products, in just 4 months creating annual incremental sales of $19M.

Pioneered the first successful, multi-metropolitan, cross-functional store blitz. Managing the strategic logistics for 6 teams, at 70 stores, in 2 days. While also creating the MarCom materials for product knowledge and point-of-sale aids for team and store associates, resulting in $7.6M in incremental sales.Exceeded my goal of reducing excess inventory by 67% by taking our inventory from $97K to $26K, successfully finding an outlet that maintained brand integrity and the current product’s sales, simultaneously increasing the brand’s reach to an untapped market.

Developed and executed a comprehensive strategic plan for the profitable management of pricing, product positioning, gross margins, collateral materials, and point-of-purchase materials for a business worth $95M annually.Responsible for the product development of a new line of opening price point products with annual revenue of $15M+ and a product catalog of over 350 items.

Successfully sold a wide range of new home construction products including single-family, town, and condominium homes ranging in sales price from $200K to $1M.Surpassed my manager’s expectations by filling in at the last minute in an unfamiliar sales environment and exceeded my sales goal by doubling my sales for the month.

Led the product development of 2 product categories with annual sales of +$75M, for 400 items while increasing product delivery time by +280%

Recognized nationally by the company president as a top 10 sales territory for over 10,000 Newell branded products with 28% growth in sales.