Christopher Kelch Email & Phone Number

Hamburg, Germany

Job responsibilities:- Guide clients from initial needs assessment to final presentation, delivering actionable insights that drive innovation and tangible business results, with a focus on category management and shopper behavior.- Lead projects in assortment and shelf optimization, new product development, product design, and brand positioning, using both qualitative research and quantitative analysis to develop innovative strategies for the point of sale.- Deliver consumer insights for FMCG and retail clients, providing recommendations that foster brand growth, support innovation, and improve shopper engagement through targeted shopper insights.- Utilization of AI tools and data analytics to generate precise, actionable consumer insights, supporting clients in optimizing their product, communication, and go-to-market strategies.

Hamburg, Germany

- Intense 560-hour bootcamp to gain hands-on experience in Data-Science- Acquiring profeciency in programming & data analysis (Python, Pandas, Scikit-Learn), data visualisation (Matplotlib, Seaborn) and database management (SQL, PostgreSQL)- Developing skills in data wrangling, exploratory analysis, and machine learning- 4-week final capstone project on customer-need analysis

Hamburg Und Umgebung, Deutschland

Research focus: -Conducted research on brand building, consumer behavior, open innovation, and crowdsourcing using both qualitative and quantitative methods.Job responsibilities:- Conceptualized, planned, and executed a large-scale teaching innovation project, coordinating multiple stakeholders and leading a talented team of 11 members - Supervised and mentored over 30 students in their thesis projects, often in collaboration with industry partners- Developed and taught a range of courses and seminars, adapting content to meet the needs of diverse student groups and industry partners

Hamburg, Germany

Entrepreneurial coach for the MBA program Management & TechnologyResponsibilities:-Coaching of the teams in the following topics: -Team formation -Idea development -Idea evaluation -Business plan creation -Pitching

Dresden Und Umgebung, Deutschland

Research focus: Consumer behavior and relationship marketing

Köln Und Umgebung, Deutschland

Project Lead "Power your Life" - Science meets IndustryResponsibilities: -Support of the introduction of a new product launch-Conducting a qualitative and quantitative market analysis based on focus group interviews and questionnaires.-Derivation of a marketing strategy and presentation internally/externally

Düsseldorf Und Umgebung, Deutschland

Responsibilities:-Market- and business analysis-Development of pitch presentations-Deriving and preparing of marketing strategies-

Master Of Science (Msc), Business Administration - Technology, Innovation, Marketing, Entrepreneurship, 1,5

Activities and Societies: Student council - Head of IT

Bachelor Of Science (Bsc), Business Administration - Marketing, Consumer Behavior