Accountable for a multi-tiered team of 50+ District Managers and Sales Professionals servicing 2,000+ in the OEM, construction, communications and security industry as a manufacturer/distributor with ownership of all Canadian P&L, sales strategy, and market expansion initiatives.Partner with sales staff to empower the individual closure of deals, as well as stepping in to meet with senior executives on the client side.Maintain YoY account retention rate for the 2,000+ accounts, as well as consistently increasing total accounts by 20% through effective new account acquisition strategies.Developed and implemented a variety of productivity-boosting improvements and systems to support staff performance.Led process improvement for the production segment of the company, designing streamlined processes for coding, updating customer records, project report development (using SQL), and integrating customer feedback into the improvement cycle.Generated substantial margin improvement via data-driven investigations of profit leak sources.Play a central role in the Pride Business Resource Group, generating a strong membership of LGBTQ+ employees and allies, including networking, educational, and social events for the BRG members.Collaborated with cross-functional colleagues in Operations, Finance, Inventory Management, Global Accounts, HR, and IT.

In 3.5 years, successfully grew the Canadian revenue for the business averaging 30% growth per year.Performed extensive first-hand research to connect with prospective clients and define the needs of the Canadian market. Travelled the country, completing geographical client mapping and sales forecasting to map out territory boundaries.Recruited, hired, onboarded, trained, and managed a team sales professionals to develop new business and manage accounts.Developed, prepared, executed, and monitored National Account Agreements with strategic partners.Designed, implemented, monitored, and continuously refined the sales strategy for the Outside Sales teams.Analyzed market trends to develop action based activities sales strategies and track target progress.

Developed foundation of sales skills in this client-facing sales role. Began work with Inprotech as an Inside Sales Representative, cold calling clients to prospect leads, and quickly advanced to an Outside Sales Rep/Account Manager role to generate revenue directly.Transferred targeted growth areas into a broad-based plan for market share gain and customer expansion which doubled customer base and created over 15% YOY growth in first year.Sustained market share growth in the Ontario market through over 200 direct client relationships.Strategically mapped growth geographies and executed targeted account plans, pipeline management, and value-based sales.Managed daily interaction with technical stakeholders, vendors, and customers.Supported day-to-day inside sales activities for President and Vice-President.