Matt Sullivan Email & Phone Number

Fayetteville, Ar, Us

Bentonville, Arkansas, United States

Bentonville, Arkansas, United States

Partnered with CPG suppliers to educate and advocate the significance of partnering with Lowe's One Roof Media Network (LORMN), and drove digital revenue growth by selling advertising avenues directly to suppliers. Managed relationships with suppliers and merchants, fostering collaborative partnerships that led to significant yearly revenue commitments and renewals; worked with clients/brands such as Google, Ring, GE, AO Smith.🔹 Oversaw 80+ tier 1, 2, and 3 accounts; surpassed Q1 revenue goal of $3M🔹 Overcame skepticism from Building Products clients to engage in digital advertising by leveraging consultative selling methods; increased sales 118% through sponsored product ads and onsite display ads

Bentonville

ViacomCBS-Shopper powers marketing campaigns for brands across all verticals, utilizes every level of celebrity and influencer, and delivers measurably superior results to other mobile and social advertising.Strategically planned, developed, and executed collaborative digital sales strategies between Walmart and CPG suppliers, driving sales within several key areas including influencer media, organic content and branded programming. Client List: 25+ brands such as Johnson & Johnson, General Mills, Unilever, Tyson, Coke, Clorox, Bayer, ExxonMobil.🔹 Successfully secured Paramount’s inaugural retailtainment-focused influencer program for Walmart through persuasive sales efforts, creating the first program of its kind for Paramount that merged experiential and influencer marketing programs together with a an initial $50k value🔹 Managed or ”quarterbacked” cross-functional teams of 8 individuals to achieve sales growth objectives for a $10MM book of business; coached and mentored account managers and various team members🔹 Expanded market reach for the CPG shopper division and empowered the team to grow the portfolio from $500k to $10MM in new territories🔹 Partnered with a vendor to pioneer shoppable ad units which simplified the shopping experience, increased conversions, and created a 33% increase in sales

Bentonville, Ar

Led account attainment and managed digital sales and advertising strategies for 40+ Fortune 1000 clients, helping them to realize their growth goals through in-store retailtainment initiatives across 1,500 Walmart stores. Cultivated and maintained relationships with key decision makers in agencies and CPG companies to drive program revenues.Client List: Collaborated with clients, including P&G, Bayer, Clorox, Reckitt, Hasbro🔹 Achieved a remarkable 54% increase in store count YoY; successfully developed and maintained $27MM through retailtainment programs🔹 Managed a sole account manager and cross-functional teams across field reps, R&D, and Supply Chain; coached and mentored the account manager who received a promotion to senior account manager🔹 Collaborated with complementary brands to organize joint events, resulting in 50%-75% cost reductions for suppliers, higher store counts, and enhanced shopper engagement

Bentonville, Arkansas, United States

Oversaw retail execution for a $350MM battery category POS program at 3000+ Walmart & Sam’s Club stores nationwide by providing strategic planning/vision/broker management across multiple Advantage Solutions teams. Utilized store-level metrics captured by broker teams to determine monthly retail priorities and developed insightful recaps that benefitted multiple internal teams. 🔹 Guided/directed/led a team of over 300, consisting of directors and nationwide field reps 🔹 Developed and successfully led the “Weekend Warrior” program, hiring additional staff to increase the hours in store to improve on-shelf availability, resulting in an additional $6MM worth of POS value placed in-stores🔹 Led the broker team to achieve a nationwide execution rate of 98% across 3000+ stores for Energizer’s third stripe initiative within two weeks vs 4-6 weeks per typical launch🔹 Directed an experimental store coverage test in the Dallas market, leading to an 18% increase in POS sales

Bentonville, Ar

Led sales, business development, and account management activities managing new opportunities between Walmart and suppliers to create in real life (IRL), experiential marketing events and programs covering footprints for concerts, sporting events etc. Collaborated with Walmart’s key CPG stakeholders across several departments on retailtainment strategies.🔹 Introduced 4 new formats at Walmart and sponsor programs which enabled surpassing internal margin goals for a $5.3MM P&L responsibility🔹 Mentored and guided the career development of 3 regional managers leading to their promotions 🔹 Achieved a revenue increase of over $1.6MM in experiential marketing for FY16

Bentonville, Arkansas Area

- Manage daily client relationship with Walmart Marketing Department for Grand Opening team- Leading the Shopper and Experiential Marketing strategy and execution for the Walmart account- Responsible for $4 million P&L and exceeded internal margin goals- Manage direct reports while maintaining leadership throughout the internal team members

Bentonville, Arkansas Area

- Increased client portfolio within Walmart Marketing Department to encompass additional initiatives- Collaborated and developed relationships with store managers to tailor activations to particular regions- Designed a field training program that is currently being used throughout the company- Oversaw the hiring and management of market managers and over 50 field staff

Nationwide

- Executed multiple nationwide experiential marketing programs for both agencies- Fully managed promotional tour logistics and staffing- Revised staff training material to build a stronger and more valuable program

Nationwide

- Executed multiple nationwide experiential marketing programs for both agencies- Fully managed promotional tour logistics and staffing- Revised staff training material to build a stronger and more valuable program

Corpus Christi, Texas Area

- Coordinated all aspects of the fundraising and marketing tactics to increase impact and influence of the affiliated organizations- Accountable for personal monthly donation goals and exceeded it by 20%

Bachelor Of Business Administration (B.B.A.)

Master Of Business Administration (M.B.A.)