• Empower small businesses to achieve business growth with sustainable integrated marketingstrategies focused on retention and high ROI• Develop branding to effectively communicate purpose, values, and product and point ofdifference• Customer acquisition and journey mapping to better understand customer behavior• Train teams on accessibility practices for their digital marketing• Clients include 9Tailors Boston, Maplebrook Farm, Ploughgate Creamery, V Smiley Preserves,On The Fly

• Systemized and optimized seasonal event launches resulting in faster conversion;continually adapting strategies for a rapidly growing business• Develop and execute integrated and omnichannel marketing strategies that entice, excite,and engage• Identify opportunities (activations and digital) to enhance brand loyalty, excitement, andword-of-mouth marketing• Develop and support go-to-market strategies for new offerings that are unmatched in thelocal market• Lead email marketing strategy and execution; year over year I’ve increased email revenue by100%, order value and orders by 40%• Utilize customer feedback, surveys, and RFM analysis to inform marketing strategies with afocus on customer retention and growth• Develop strategic partnerships and collaborate cross-functionally to support businessgrowth• Part of a small team that's actively disrupting the toxic culinary and hospitality industry

• Lead strategy for email and SMS campaigns and dynamic auto flows• Increased email revenue by 42% year over year; increased conversion rate to an average of7.5%• Develop customer personas and identify lifecycle stages to inform email marketing and paidad strategies• Onboarded client with Affiliate linking, increasing digital press coverage• Strategic collaborations that are holistic and authentically reach qualified audiences• Creative direction and collaborative strategy for highly converting paid social ads–regularlyadapting in response to performance metrics

• Since the birth of my son in 2019, my work has been focused on creating visceral and honest drawings that explore my postpartum and parenting experiences.• In 2023, I co-curated an exhibit, The Invisible Labor, with Tina Picz, owner of Firefolk Gallery in Waitsfield, VT. This group exhibit of 20 artists includes a diversity of mediums and materials, exploring the theme of caregiving / parenting / nurturing. The exhibit attempted to validate the labor that often remains unnoticed, unthanked, unpaid, or overlooked… and the loss of identity that is commonly sensed by caregivers as they navigate the ebb and flow of both grief and joy.• Portfolio + Exhibits: https://www.christinemitchelladams.com/• Illustration work has been commissioned by national brands and publications including Family Circle Magazine, Tory Burch, Club Monaco, Kaufmann Mercantile, and Down East Magazine.• In 2018 I created the illustrations for Goop’s book publication The Sex Issue.

• Project management as client lead, supporting Vermont businesses in the food, beverage, and hospitality industry• Facilitate thorough brand audits• Go-to-market strategies• Identify opportunities for enhanced service through customer journey mapping• Unique communications strategies with implementation roadmaps• Outline and host marketing workshops for clients and the On the Fly community

• Directed and managed email and auto-flow strategy and execution with a focus on meetingcustomers at key points along their customer journey• Launched and managed a highly engaged community of influencers and affiliates, integral tothe growth of the business, generating a high ROI• Owned visual content creation–art direction, styling, photoshoot production• Fostered and grew a group of photographers from across the country as brand ambassadors• Led impactful and fun social campaigns (like #LiveMajor) catalyzing user-generated content,boosting engagement, and reaching new qualified audiences• Cross-functional collaboration across teams to develop innovative ideas and strategies forconnecting with customers in meaningful and exciting ways while enhancing the brandexperience• Managed Instagram strategy and activity; significantly grew the brand’s following on socialchannels and engagement rate• Supported strategy and design for direct mailing campaigns, mini zines, and sales decks• Supported launch for loyalty and referral programs; managed customer communications• Acted as interim Public Relations Manager, managing all press activity for quarterly productlaunches and ongoing communication with key editor

• Acted as a key contributor to a selected creative team to create seasonal mood boards andguides• Styled merchandise for premier digital content zones and marketing assets• Assisted with shoot production, location scouting, talent bookings, and travel coordination• Regular style contributor to the Rue La La blog

• Managed product writers and fostered individual growth with constructive feedback, regulartouch bases, and advocacy for career development• Led the team in successfully reaching company-wide production goals• Set new guidelines and brand standards• Managed scheduling and interdepartmental communication

• Managed email marketing strategy and execution• Created training materials and organized sales conferences for the USA and UK offices andtheir direct sellers• Served as interim Global Community Manager for 2009

•Designed art notebooks, BLADS, and press releases•Communicated directly with board members, printers, and artists•Maintained website and database of press clippings, book reviews, and media files

• Supported development office with fundraising event management• Developed and wrote/designed materials for membership communications• Managed the Museum's Membership during the internship• Owned children's programming in partnership with current exhibits