Cassidy Newman work email
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Cassidy Newman personal email
Marketing leader with over 8 years of experience in the leisure and entertainment industry, specializing in event planning and content marketing. Skilled in managing teams, budgets, and external agencies to achieve business goals, Cassidy leads innovative B2B marketing initiatives across Europe and the Middle East. Based in Dubai, she excels in adapting the brand’s global messaging to meet regional needs and cultural nuances, contributing to the success of marketing campaigns.Cassidy actively serves on the International Association of Amusement Parks and Attractions (IAAPA) EMEA Education Subcommittee, contributing to building educational content for the themed entertainment industry.Known for:Influencer and public relations, social media strategy, campaign management, digital marketing, marketing automation, content writing, partnerships, and CRM.Eligible for work in Canada and the United States.
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Media And MarketingPandaw CruisesUnited States -
Regional Marketing LeadWhitewater Aug 2021 - PresentRichmond, British Columbia, CaRelocated to Dubai to help maintain and strengthen WhiteWater's brand position in the Middle East and Europe. During this position, I led the development and execution of a marketing plan to reach vital customer segments. This was done by:1. Adapting marketing campaigns and brand messaging to fit regional needs and cultural requirements. 2. Collaborating with the sales department to build marketing collateral and sponsorships to increase lead generation.3. Developing and implementing the EMEA regional marketing strategy by leveraging social media channels to increase brand awareness.4. Working with a regional public relations agency to increase share of voice and market share in developing markets. -
Communications & Social Media SpecialistWhitewater Jun 2020 - Aug 2021Richmond, British Columbia, CaI worked at connecting WhiteWater with target audiences using a variety of tactics including tradeshows and events, press releases and blog articles, and social media. I plan, implement, and monitor the company's Social Media strategy to increase brand awareness, improve marketing efforts, and increase sales. Here are some ways I've brought value:1. Maintained strong relationships with journalists to keep the business with the largest Share of Voice in the industry with over 96% positive sentiment.2. Discovered wins, challenges, and opportunities for growth by organizing over 40 annual tradeshows and events annually.3. Grew the company's LinkedIn followers by 18% in 6 months (and growing!).
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Marketing & Event CoordinatorWhitewater Jun 2019 - Jun 2020Richmond, British Columbia, CaI joined WhiteWater as the Tradeshow & Events Coordinator assisting the lead Event Manager in planning and executing 30+ tradeshows annually. During this position, I had to negotiate with vendors and process invoices to ensure payment was made on time. To gain better data, I also worked with the Event Manager to implement the use of KPIs and CRM to track lead generation from events and tradeshows.
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Public Relations Intern (Influencer Communications)The Walt Disney Company Jun 2018 - Jan 2019Burbank, Ca, UsIn a life-changing opportunity, I worked as a PR Intern at Walt Disney World and helped to strengthen relationships between Walt Disney World Public Relations and various Fan site media by acting as the primary liaison and providing clear relevant communication in a professional and friendly manner. During my time with Walt Disney World I did the following:1. Assisted the Public Relations team in the opening of Toy Story Land in Disney’s Hollywood Studios where over 200 media outlets produced more than 3,500 domestic stories and generated a combined total reach of 74M. 2. Performed social listening reports measuring guest sentiment and used Cision to pull together reports measuring Disney Parks Blog posts' media amplification. 3. Assisted in the organization and execution of 27 events including FAM tours, press events, and video productions. -
Marketing AssistantSemiahmoo Resort, Golf, And Spa Jun 2017 - Sep 2018Blaine, Wa, UsMonitored and engaged with guests on social media with Hootsuite to increase the brand's engagement rate to 4%. Performed strong communication skills by utilizing the Customer Relationship Management software Simpleview to create personalized recommendations and highlight our partners in Whatcom County. -
Disney College ProgramWalt Disney World Jun 2015 - Jan 2016Lake Buena Vista, Florida, Us
Cassidy Newman Skills
Cassidy Newman Education Details
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Bellevue UniversityStrategic Marketing -
Simon Fraser UniversityCommunication And Business Administration
Frequently Asked Questions about Cassidy Newman
What company does Cassidy Newman work for?
Cassidy Newman works for Pandaw Cruises
What is Cassidy Newman's role at the current company?
Cassidy Newman's current role is Media and Marketing.
What is Cassidy Newman's email address?
Cassidy Newman's email address is cn****@****moo.com
What schools did Cassidy Newman attend?
Cassidy Newman attended Bellevue University, Simon Fraser University.
What skills is Cassidy Newman known for?
Cassidy Newman has skills like Microsoft Word, Leadership, Social Media Marketing, Teamwork, Branding, Google Analytics, Web Design, Microsoft Excel, Event Planning, Basic Html.
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