C R Nagendra Email and Phone Number

Advisory to the board on all matters pertaining to market opportunities, business forecasts and budgeting, including annual operational planning.Driving consumer-specific action plans by closely coordinating with teams across all Branches and Franchise businesses.Created a special drive on Automotive Segment for Passives components with the current focus on driving for EV segment & improving business in Defense PSUs, DRDOs and SPACE customers – Unified Global.Spearheading the regions for a month-on-month growth of 15%-20%, with an annual business level from USD 24 Mn in 2019 to USD 46 Mn in FY22-23 driving the best product teams despite the tough COVID 19 pandemic situation – Unified Global.Regular review of performance, translating complex business objectives into tangible individual and team goals and KPIs, and regularly monitoring for timely interventions and corrective measures.Leveraging engineering skills to design and deliver new products and services and create innovative enterprise solutions.Takes both immediate and long-term perspectives in managing stakeholder relationships.Actively contributes to stakeholder management and develops communication strategies and approaches to enhance relationships.Leading a team of 50+ members encompassing Sales, Marketing, technical, and back-end teams to drive all India Business Operations - Unified Global.Steered the cultural shift, built an effective and passionate workforce, and engaged employees.Scaling up the annual business levels by 67% between 2019 & 2021 by driving the best productive teams despite the tough COVID 19 pandemic.

Implemented segmented approach and created demand and solutions with a special focus on Passives and Electromechanical business enabled steady growth and ROI for the overall business.Instrumental in introducing 8 New Lines in Passives and Electro-mechanical complimenting the existing activity.Consistently scaled up the business performance across businesses by a minimum of 25% in a year with demand creation activity and strengthened the markets.Leveraging IT tools, maintaining real-time dashboards and MIS reports using analytics, BI tools and in-house expertise for process controls and decision-making.Proactively addressing deviations through root-cause analysis, systematizing corrective measures, driving a culture of joint accountability and solution-driven approach in service delivery operations, customer feedback, and complaint resolution.Expertise in strengthening and aligning the team structure viz., Product Marketing, Sales, Business Development and Field Application Engineers and the Back-end Teams.Provided consistent direction and motivation to the team and imparted continuous coaching and training on Selling Skills, Customer Service and Team Building resulted in topping the charts.Ensured direct supervision and controls in hiring the right talent, with special attention for key-strategic positions across all roles, pan India.Reviewed and revised Incentive policies and Reward programs to ensure motivation and optimal productivity at all times.Introduced performance-based Variable-Pay structures, to promote meritocracy and higher ROI on manpower costs.Championed the business's overall health in the Country by doubling the business to 200% between 2012 and 2014, a 100% growth since taken over.

Provided strategic direction and articulated the vision for the Organizations in multiple roles.Facilitated restructuring and established the Branches by building up a talented team from the industry.As a Country Head in all the business verticals held, spearheaded the Demand Fulfillment and Demand creation Activity, Product Promotions, Design Tracking and Project Transfers from other countries.Instrumental in tying up with major vendors viz., ST Micro, IR, Freescale, Exar, Aptina contributing to steady growth in business - (2010-13).Successful in designing and establishing a segmented approach for augmenting business volume and in aligning with partners like MAXIM for E-Meter, STB for ST Micro, etc.Played a significant role in boosting the revenue by multi-fold, i.e., 500% from 2010 to 2013 by signing up with more Principals / Vendors and ensuring focus and attention from China and Taiwan HQ in Indian Operations.

Successful engagement with 4 New Semiconductor Suppliers steadied the operations - FE Global (2006-09).Proved expertise in strengthening the Passives and Electromechanical Business by establishing a productive workforce, contributing to 35% of FE Global, India Operations, (2006-2009).

Ensured all-time compliance to internal and statutory financial reporting and in implementing global compliance initiatives.Ensuring compliance to agreed timelines, quality assurance and deliverables as per SLAs, guided by close controls and timely interventions.Successfully turned around a de-growing Branch to the best performing across India in a year – 2005-06

Represented India during the merger process by collaborating with Finance and Auditing teams, when Max India got invested by a US Company Avnet; coordinated shifting of warehouse to Singapore from Hong Kong to serve India operations.Played a pivotal role representing Max India for smooth Joint Venture activities with Avnet as the Business Representative from India (Max India) for all key discussions and decisions.Engaged with new Suppliers / Vendors viz., Philips, ST Micro, TI, AVX, Vishay, Molex and ensured tight Inventory Control and profitability - (2000 to 2004).Boosted the Sales phenomenally across the Country with the additional responsibility of maintaining the Supplier Relationship Major suppliers in India viz, Microchip/ Freescale/ Vishay/ Onsemi/ IR.Facilitated SAP implementation as a part of Avnet's macro-level team and was also a part of Global team representation across the World.Driving process excellence and continuous improvements, across business operations, with standardized procedures and clear cut KRAs/ KPIs for every unit, team, and member.Conducted detailed data analysis on market intelligence, deriving valuable insights and providing data-driven decisions.Nurtured a mutually rewarding business relationship with close networking and liaison amongst suppliers, contractors, regulatory bodies, government relations and clients.The distinction of conducting business globally with vendors from the USA, Europe, China, Taiwan, Hong Kong, Japan, Korea, Singapore & Malaysia from offices spread across India.Has the distinction of identifying, nurturing, and grooming, more than 150 + people for this Industry and many of them have achieved and reached key Top Management positions at Distributors and Suppliers within and outside India.