Collin Sucher Email & Phone Number

Houston, Texas, United States

Responsible for developing and growing sales of premium meat products in Independent Restaurants, Regional Concepts and Retail Establishments via consultative sales activities, product cuttings and detailed program presentations. Collaborate with ownership, production team and operations team to identify high volume prospective customers as well as assortment opportunities to insure profitable sales growth.

Texas, United States

Oversaw and led the growth of Center of Plate and Fresh Produce categories in Independent Restaurants, Regional Concepts, Healthcare, and Hospitality sectors across greater Houston, Austin, and San Antonio markets. Led team of five specialists comprising two Center of Plate Specialists, one Seafood Specialist, and two Fresh Produce Specialists. Spearheaded development and deployment of specialist team, prioritizing high-value penetration opportunities and prospective customers.• Provided strategic guidance, coaching and direction to Center of Plate and Produce Specialist team to drive penetration and growth of fresh category / segment through consultative sales activities, resulting in 183% team case goal achievement.• Implemented revamped Fresh Produce strategy in leading in a 31.5% Produce case growth YOY in 2023.• Led strategic training and sales activities to improve Center of the Plate account penetration, resulting in 5.9% COP case growth YOY in 2023.• Engaged with priority customers and prospects as consultative seller, driving pursuit of high-value opportunities in both categories with a contribution of $918,514 of Gross TGP+PA in 2023. • Facilitated monthly general sales meetings, focusing on effective sales training in Center of Plate and Fresh Produce categories.

Houston, Texas Area

Built and deepened key customer relationships by consulting with customers on all aspects of restaurant operations via on-site and virtual visits, customer data analysis, and industry benchmarks to provide recommendations for improvement. Developed business assessment reports and worked with customers to build agreed upon action plans, targets, and timelines to address short- and long-term opportunities, achieving customer savings and customer engagement goals.• Championed and developed strategies for expanded use of value-added services, specifically advanced tools such as POS integration, inventory management, menu profitability, data syndication, analytics, and financial analysis, driving greater customer satisfaction and stickiness.• Educated field sales organization (TMs, etc.) on value-add programs and related sales implications; provided guidance on how they may support in building and maintaining relationships with customers and improving consultative sales skills and capabilities.• Participated in Value-Added Services council, staying abreast of latest offerings while sharing best practices, competitive intelligence, and other local activities, resulting in best-in-class suite of partnerships and offerings to support customer success.• Identified areas for operational improvement within restaurants and developed strategies to optimize performance, increase profitability, and enhance overall dining experience for customers increasing profits and customer satisfaction.• Consulted customers on accessing pandemic resources, loans, and strategies to remain competitive and financially sound during the COVID 19 pandemic, resulting in saved livelihoods and continued business success.

Houston, Texas

Led rollout of ongoing, customer-facing cross-functional initiatives across the enterprise and technical trainings. Ensured each effort followed company’s best practice and, in doing so, drove and tracked projected value for business by equipping leadership and relevant stakeholders with tools and information needed to effectively conduct corporate programs. Leveraged regional and area relationships and support functions to effectively manage rollouts. • Implemented area-wide, peer-to-peer development initiatives to support best practice sharing among sellers located across South Texas utilizing virtual communication resources, resulting in improved seller success and business results.• Led Continuous Improvement project focused on identifying barriers and developing processes to support sellers’ efforts to increase account penetration by 9%.• Successfully implemented improved CRM tool to newly incorporated functions, resulting in improved collaboration and accountability for critical customer deliverables and speed to resolution and communication.• Successfully deployed new seller compensation model leveraging change management techniques, resulting in improved profitability and seller adoption and no turnover.

Greater Salt Lake City Area

Responsible for growing market share in all Center of the Plate categories within the divisional footprint via consultative sales activities and seller training. Collaborated with sales leadership, sellers, category management, replenishment and merchandising, and marketing teams to align on assortment opportunities and highest priority customer penetration opportunities. Trained and advised customers on cuts of meat, uses, cutting techniques, yield testing, product quality, food safety, and industry trends. Planned and executed customer-facing events, including food shows, product cuttings, demonstrations, golf tournaments, and customer appreciation events.• Trained and worked with division sales team and directly with customers to increase overall COP sales, resulting in annual category growth exceeding 10% annually.• Executed intensive training program to arm sales team with selling skills and product knowledge in the categories of beef, seafood, pork, and poultry, resulting in recognition by market leadership team as employee of the second quarter in 2014.• Identified and developed strategic partnerships with key suppliers and vendors in the center of the plate category to ensure a reliable and high-quality product supply chain. These efforts resulted in the successful introduction of a new JIT further processed program with 40%+ case growth in the category in the first year and 25%+ case growth in the following years.

Greater Salt Lake City Area

• Managed 12 or more employees• Trained employees on meat cutting and preparation, product presentation, sales skills and administrative duties • Cut and prepared meat for retail meat counter and to varying customer specifications• Developed and implemented marketing strategies and campaigns• Public relations - television and newspaper interviews• Developed and managed company website • Programmed and maintained vital equipment including scales and credit processing equipment