Carlos C. Email & Phone Number

Canada

Montreal, Quebec, Canada

Remote

Switzerland

Minea and Influspy are +500k€ MRR SaaS companies that help e-commerce stores thrive by spying on their industry’s ad strategies and product performance across multiple channels like Facebook/TikTok/ Pinterest ads, as well as on influencer marketing on Instagram and Snapchat.My role as a Senior Partnership Manager included:• Audited vital aspects of the affiliate program (technical integrations, partnership management, goals and KPI’s, and reporting). Executed improvements and trained the team. Results included October 2023 being the most profitable month ever for the Affilaite channel.• Rehauled the recruiting and partnership databases to organize the prospecting, onboarding, reinvigoration, and reactivation processes in an automated and sequential manner.• Set up rich data-pulling and reporting processes that allowed the team to identify performance and trends at granular levels to make data-driven decisions as well as performance projections.• Collaborated with the marketing and creative teams to align affiliate and influencer content with current company strategies. Advised influencers on relevant and strategic content to create for promotion on their channels. Crafted custom promotions and branded webinars with partners.• Additional consulting on a white-hat SEO link building strategy for traffic growth.

Oxford, England, United Kingdom

Videvo was founded in 2012 and acquired in April 2022 by Freepik Inc. It operates as a freemium source of stock multimedia assets, including footage, audio, and editing templates. Its premium content is offered on a subscription model basis.My accomplishments as Growth Marketing Manager included:• Growing traffic and revenue by managing 7-figure affiliate partnerships with stock agencies (iStock, Shutterstock) as well as the in-house affiliate program.• Developing and executing marketing and sales campaigns across several growth channels, consistently hitting company goals.• Driving conversion rates via A/B testing and website design optimization, improved search rankings through link building and on-site SEO improvements. • Leading localization projects, consumer research, and competitive landscape reviews to grow in both current and new markets.• Coordinating the integration of data collection tools (internal dashboards, Hotjar, GA4, Looker Studio) and devising data analysis processes to measure marketing campaigns, as well as user engagement, search and purchase behaviour, competitive gaps, among other key BI metrics.• Devising a content strategy that positioned the company as authoritative and informative. Built a content team of 8 members and managed deliverables to use on-site and in email marketing, thecompany blog YouTube, channel, social media, PR and in SEO efforts. Achieved triple-digit growth in blog traffic and YouTube subscribers, and higher reach and engagement on involved channels.• Assisting with key analysis and reporting of historical data and KPI’s for the sale of Videvo to Freepik Inc. (2022), followed by the management of the marketing team’s transition into new ownership, including project management, knowledge transfers, and cross-team projects.

Oxfordshire, England, United Kingdom

Montreal, Quebec, Canada

Originally hired as an Affiliate Manager, my role included setting up a brand new affiliate program, including devising a partner compensation strategy, leading the developer team with all necessary integrations and testing, as well as partnership management and prospecting.Other business-wide and cross-team responsibilities included data collection and analysis and translating the website to Spanish and German (including devising an in-house multilingual-site tool to facilitate the task and future linguistic expansions).

Montreal, Canada Area

Promoted to Manager after a successful transition into the affiliate program, the title included the following responsibilities:• Managing vital team responsibilities, including large budgets, contracts, reporting, as well as welcoming and training new team members and interns.• Managing relationships with our top affiliate partners worldwide, including renewing terms, presenting performance reports, and liaising with our BI, Web Analytics, Developer, and other relevant teams.• Prospecting, negotiating, and onboarding new affiliate partnerships and networks at an international scale.• Suggesting and implementing results-maximization efforts for Shutterstock and partners alike based on quantitative analysis (performance trends and projections) and qualitative analysis (lead-generation potential, UX, API integration).• Supervising Spanish translations and localization for company-wide products and campaigns and collaborating with the product team in the identification of audio asset usage in German-speaking markets

Montreal, Canada Area

With 2,500+ partners in over 100 countries, Shutterstock offers an industry-leading Affiliate Program for partners who wish to earn money while referring to our audiovisual assets.

Montreal, Canada Area

Shutterstock, a global technology company, has created the largest and most vibrant two-sided marketplace for creative professionals to license content - including images, videos, and music - as well as innovative tools that power the creative process.As a Digital Marketing Specialist focused on Lead Generation, I was in charge of the following for our brands:• Using SEO and Keyword Tools to identify trends and topics to leverage for product promotion, as well as updating our blog pages to make them regain positioning on search engines.• Managing relationships with external partners (YouTubers, Bloggers, Podcasts), negotiating placements, managing budgets, providing necessary assets, and reaching new geographic areas.• Exploring new and keeping existing placement efforts up to date, including devising, implementing, and improving strategies for platforms beyond SEM.• Closely collaborating with other teams to announce and generate buzz around new products through a variety of placements.• Translating copy for a variety of media to ensure expanded geographical coverage and localization (English to Spanish).

Paris Area, France

Part of TripAdvisor Media Group since May 2014, LaFourchette (TheFork) is the leading European restaurant booking platform with more than 20 000 restaurants in 9 European markets: France, Spain, Denmark, Sweden, Belgium, Italy, Netherlands, Switzerland, and Turkey, with additional operations in Brazil and Australia.As an SEO intern at the offices of LaFourchette, I was in charge of the following responsibilities:• Implementation of a dashboard to track the SEO performance of brands in new countries• Monitoring of the positioning of websites in their local search engines• Optimisation of strategic SEO content of landing pages in collaboration with the local marketing teams of all countries• Carrying out linguistic and keyword research in collaboration with the local teams of each brand• Testing and implementation of SEO improvements across all brands• Management and follow-up of the advancement of SEO projects across all brands• Collaboration with the Search and Planning teams on the migration of the recently acquired Dutch website iens.com and its re-launch on our own platform

Quito

Jabonería Wilson S.A. was founded in 1945 in Quito, Ecuador. Over the decades it has established itself as a leading producer of household cleaners and personal hygiene products with prominent brands currently distributed in Ecuador, Peru and Colombia.As a marketing assistant during a period of high activity, I reported to the Brand Manager as well as the Marketing Manager who entrusted me with the following tasks:• The development of an alternative brand for international commercialisation of an existing product line• Collaboration with the legal department concerning the use and registration of the company’s brands.• Copywriting and artwork suggestions for products in development• Research and testing that lead to a final decision on fragrances for a new product• The conception of a strategy and creation of a mock-up for the company’s new social media campaign• Overseeing and providing feedback to DraftFCB's creative briefs for new product packaging

Quito

Publicis Groupe is the third largest communications, advertising and public relations agency in the world. It is present in all five continents and manages both local and international clients' accounts, including prestigious transnational firms such as Nestlé, P&G, L'Oréal and Coca-Cola.As an intern, my main responsibility was to use Nescafe's and Nestea's established international image, communication lines, and campaigns towards the creation of digital content for the local social media campaigns with the goal of boosting user engagement by appealing to the local tastes and culture. I reported to the Community Manager as well as to the Creative Director, who assigned me the following responsibilities:• Conceiving and creating engaging content for bi-daily publication on client's social media campaigns• Presenting the proposed content to the brand managers of client companies before publication• Monitoring campaign performance using online analytic tools (Socialbakers)• Creating reports from the past trimestral results of the managed campaigns

Montreal, Canada Area

Paulina Ayala served as a Canadian Member of Parliament for the riding of Honoré-Mercier in Montréal between 2011 and 2015. During my time as a Communications/PR intern, I worked with her whole team and accomplished the following tasks:• Optimising the MP’s website and stimulating her social media presence• Assisting with communications with the media, organisations, and citizens• Writing and translating multilingual public relations material• Photographing different events which the MP attended

Montreal, Canada Area

ShooGa Marketing is a web marketing agency based in Montréal. It provides an array of digital and web marketing solutions to several local clients. As a Digital Marketing Intern I was in charge of: • Revising, managing, and optimizing digital content for clients' websites• Creating and editing large amounts of graphic material under tight deadlines• Assisting with the creation of digital catalogues for the company and its clients

Master'S Degree, Business Management And Marketing, Final Gpa Of 3.70

Master’S Degree, Marketing And Strategy - Strategic Consulting Specialization

Semester abroad at University Paris-Dauphine in the Marketing and Strategy - Strategic Consulting Option program.

Diploma, Graphic Applications In Desktop Publishing

Diploma attesting high proficiency in Adobe Photoshop, Illustrator, InDesign, and HTML5/CSS3

Bachelor'S Degree, Communication And Media Studies, Final Gpa Of 3.69

Activities and Societies: Concordia German Language Student Association Registered Tutor for Beginner and Intermediate Spanish.