C Z. Email & Phone Number

 Designed and implemented a dual-brand strategy and marketing plan development to achieve brand presence in the mid-range price segment for local customers and in the high-end market for global travelers Explored a new business model and developed multi-channel communication by managing a flagship store in Hainan province, 3 airport service counters, and 4 online stores through digital platforms and social media  Built a customer loyalty ecosystem by leading co-marketing digital campaigns with Hertz, ICBC and Flight Master to enhance consumer engagement and customer retention

Beijing City, China

 Created a CRM strategy, a membership platform and points reward system to increase database with accurate information; collaborated with KPMG and SAP in designing the first CRM data system in Samsung China Led innovative mobile insurance program and explored co-marketing resources with Mastercard, ICBC, Audi, and China Airlines and reorganized all touch points of customer experience across multi-channels Executed studies on consumer insights & behaviors to understand the consumer journey of smart devices and intelligent home appliance, developed public communication and designed tactical CRM marketing activities

Beijing City, China

 Analyzed Hainan Airlines’ customer database using cross-selling strategy to target prospects and to communicate with existing customers through digital channels Developed and managed retail channels, managing 12 branches and 5 airport service counters; gained market presence in 12 large Chinese cities; and won the market competition (incl. pre-pay, internet payments, currency exchange and tax-refunds) over 8 main competitors Conducted multi-channel innovative marketing programs and co-marketing campaigns with Travelex, Global Blue and Premier Tax-Free

Beijing City, China

 Designed a customer-oriented marketing strategy and project management to improve customer experience, and collaborated with McKinsey to explore a new relationship-based sales model through cross functional cooperation Led marketing research of customer study, mystery purchases and focus group interview to analyze market intelligence and to redesign personalized customer communication structures, marketing budget planning and customer-centric decision making Improved public communication in mass media for different customer’s life cycles, including first aid training, health management and parent education; conducted sales team training to support marketing strategy

Certificate In Big Data, Computer And Information Sciences And Support Services

Master Degree Of Science, International Commerce & Policy, 3.9

Activities and Societies: international student seminar

Bachelor Degree Of Business Management, Marketing/Marketing Management, General, 3.2