Catherine Roberts Email and Phone Number
A commercially driven, self-motivated and enthusiastic digital marketer with over 14 years of experience. A proven track record within several of the biggest and fastest growing online fashion retailers. I’m an expert in developing, implementing and optimising a company’s global online marketing strategy. Specialties: Attribution marketing, Marketing Mix Modelling, affiliate and partnership/influencer marketing, social media paid advertising, behavioural targeting, digital brand management, CRM, audience targeting and email marketing including app marketing, search marketing display advertising and media buying. Budgeting, forecasting, campaign planning, strategy creation, data lead decision making. International expansion planning and execution.
Seasalt
View- Website:
- seasaltcornwall.co.uk
- Employees:
- 403
-
Director Of Growth Marketing FtcSeasalt Sep 2023 - Present -
Digital Marketing ConsultantC1 Digital Ltd Jul 2016 - PresentManchester, United KingdomDevelop and execute highly measurable, integrated marketing plans with focused and aggressive strategies to best fit clients goals and objectives. Including digital strategy briefs, market analysis, communication and digital strategy audits. Coordinate, manage and produces strategic digital solutions from concept to execution. Introduce and manage third party agencies and strategic partnerships in production of all added value elements of a digital marketing plan.Expertise: Affiliate and partnership marketing with both third party agencies and direct relationships with highly effective bespoke commercial agreements.Paid Social - Facebook, Instagram, Twitter, YouTube and VOD - re-targeting, prospecting, brand awareness, revenue driving and social growth campaigns.Display prospecting, re-targeting and brand campaigns.PPC and PLA (Google Shopping) campaign set up, management and optimisations.CRM strategy to include email, SMS, push notifications and on site personalisation (Monetate) to create a true customer centric approach.Blogger and influencer partnerships to include affiliate agreements, brand collaborations and cross promotion. Website analytics including Coremetrics, Google Analytics, Google Analytics Premium and Webtrends.Experienced in launching global campaigns with in territories such as - US, Ireland, Australia, France, Germany, Spain, Italy, China and Russia. -
Head Of Performance MarketingBeauty Bay Aug 2020 - Aug 2022Manchester, England, United Kingdom -
Global Digital Marketing ManagerMissguided Mar 2013 - Jun 2016Manchester, United Kingdom -
International Digital Marketing ManagerAsos.Com Aug 2011 - Mar 2013London, United Kingdom -
Online Marketing ExecutiveBoohoo.Com Apr 2010 - Aug 2011 -
Acquisition Marketing CoordinatorMandmdirect.Com May 2008 - Apr 2010
Catherine Roberts Education Details
Frequently Asked Questions about Catherine Roberts
What company does Catherine Roberts work for?
Catherine Roberts works for Seasalt
What is Catherine Roberts's role at the current company?
Catherine Roberts's current role is Director of Growth Marketing.
What schools did Catherine Roberts attend?
Catherine Roberts attended The Manchester Metropolitan University.
Who are Catherine Roberts's colleagues?
Catherine Roberts's colleagues are Morwenna Vyvyen Atkinson, Peter Lancaster, Lois Harris, Sara Bassett, Grant Lourenco, Andrea Thomas, Darren Dixon.
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Catherine Roberts
Greater Liverpool Area
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