Cheryl Kellond ๐ work email
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Cheryl Kellond ๐ personal email
I am a concept-to-launch expert who has delivered more than $750M in revenue from version one healthtech, SaaS, hardware, and media products at startups and marquee brands. As an entrepreneur, I love finding product-market fit and early revenue from a blank page. As a mentor and Board Director, I am a sounding board for the toughest decisions. At more established companies, I shine during disruptive inflections and pivot points. My team describes me as a high-fiber cereal with magical marshmallow surprises. I have endless energy for thrilling customers, building great teams, firing up all sorts of female badassery, and breaking some glass along the way. My 2nd company, Apostrophe, Inc, was the only B-Corp-certified health plan in the US and a Techstars โ17 company. Apostrophe hit ~$10M in ARR in just 4 years, delivering better benefits for less money to mid-market self-insured employers before being acquired by Centivo in June 2021. My first company, Bia Sport (Lemnosโ12), was the dubbed โthe sports watch Steve Jobs would have designedโ. Bia was a top Kickstarter project and the #1 rated fitness wearable on Amazon.Before Bia, I launched new products at ETrade, Adobe, and Yahoo. Iโve been voted Denverโs Most Admired CEO, selected for the inaugural 40 over 40, and have been featured in Inc. Magazine and The Wall Street Journal. I have an MBA from MIT Sloan, a BA from The University of Chicago, and am an Andover alum. #nonsibi
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FounderPlay Money StudiosDenver, Co, Us -
Co-FounderPlay Money Studios Nov 2023 - PresentTaylor-Swifting the Angel Economy. We coming! -
Angel Investor & LpThe Council Apr 2023 - PresentSan Francisco, California, UsWriting the darn check. I ain't hard to find. -
Angel Squad MemberHustle Fund Dec 2021 - PresentSan Francisco, California, UsBaby-checking like a boss cuz it's prime time! -
Eir - Founder Catalyst Pre-Accelerator ProgramTechstars Sep 2021 - PresentNew York City, New York, Us -
Ceo | Co-Founder (Acq Centivo)Apostrophe, Inc. Jun 2016 - Jun 2021Denver, Colorado, Us-- Acquired by Centivo June 2021. Certified B Corp since 2017.-- Built company to ~$10M ARR in 2 years with 200% Y/Y growth. -- Innovated patient payments in healthcare saving employers $3500/employee each year.-- Eliminated 100K confusing medical bills and provided compassionate repayment for $20M in out-of-pocket healthcare costs.-- Served more than 30K unique members and 40 employers with 83%+ CSAT rating.-- Techstars Boulder 2017; ~$15M in early-stage VC. -
Ceo & Co-FounderBia Sport 2011 - 2015Connected fitness wearable for women. Took company from a $400k Kickstarter to the #1-rated fitness wearable on Amazon -- all on a shoestring budget. Inspired thousands of fans and built the world's most amazing team along the way. Featured in Inc, Shape, Runners World and The Wall Street Journal. -
CooPanache 2010 - 2011Transformed a technology services company into a profitable video ad platform company that delivered business solutions to major media and entertainment customers. Acquired by 24/7 Media. -
Gm, Advertising BusinessChoicestream, Inc. 2008 - 2010Boston, Ma, UsDeveloped new data-driven advertising product suite. Launched with Zappos, Drugstore, Tesco. -
Vice President Advertiser Product MarketingYahoo 2006 - 2008Sunnyvale, Ca, UsResponsible for business strategy, global product definition, and solution positioning for Yahooโs $4B advertiser and agency facing business.โข Took accountability for chaotic matrixed efforts around video monetization. Wrestled them into a single roadmap and business strategy. Eliminated long-standing roadblocks to increase sell- thru rate from 30% to โsold outโ within a quarter. โข Initiated and led the $160M acquisition of Maven Networks as the cornerstone of a video syndication and ad network strategy that was on track to deliver $100M by 2010.โข Delivered first-ever global business priorities for product development. Redirected 300 development resources, re-assigned go-to-market resources, and terminated projects to put new priorities on track to deliver $300M in incremental revenue. โข Built advertiser product marketing from nearly scratch to a team of 40 with global responsibilities. Recruited powerhouse leaders from competitors and customers and had no regrettable attrition despite infamous โcompany headwindsโ. -
Advertising, Media, & Publishing SolutionsAdobe 2003 - 2006San Jose, Ca, Usโข Pitched a new technology business plan that got me hired and budgeted with 18 months of funding for a 30-person team. The output became critical input into Macromedia acquisition and the initial version of Adobe Air.โข Led key deliverables and cross-company evangelism for hosted software, open source, and standards, which became the foundations for the companyโs next phase of re-invention and growth. -
Director Product ManagementConsultant 2000 - 2003โConcept-to-launchโ specialist with projects that spanned vetting supply chain solutions with users in Bangladesh to implementing a social media strategy at an online consumer marketplace in the U.S.
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Director Product ManagementExp 1999 - 2000Launched consumer advice site pre-dating Quora and eLance; white-labeled solution to power โlive helpโ for TurboTax and TaxCut.
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Sr. Product ManagerE*Trade 1998 - 1999UsLaunched social media tools and crowd-sourced support programs responsible for converting 15% of new accounts into profitable customers. -
Sr. Product Line ManagerNec Corporation 1996 - 1998Tokyo, JpCradle-to-grave product lifecycle and P&L responsibility for $300M enterprise product line.
Cheryl Kellond ๐ Education Details
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Mit Sloan School Of ManagementMba -
University Of ChicagoBachelor'S Degree -
Phillips AcademyHigh School
Frequently Asked Questions about Cheryl Kellond ๐
What company does Cheryl Kellond ๐ work for?
Cheryl Kellond ๐ works for Play Money Studios
What is Cheryl Kellond ๐'s role at the current company?
Cheryl Kellond ๐'s current role is Founder.
What is Cheryl Kellond ๐'s email address?
Cheryl Kellond ๐'s email address is ch****@****ney.com
What schools did Cheryl Kellond ๐ attend?
Cheryl Kellond ๐ attended Mit Sloan School Of Management, University Of Chicago, Phillips Academy.
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