Cheryl Kellond ๐Ÿ’Ž

Cheryl Kellond ๐Ÿ’Ž Email and Phone Number

Denver, CO, US
Cheryl Kellond ๐Ÿ’Ž's Location
Denver Metropolitan Area, United States, United States
Cheryl Kellond ๐Ÿ’Ž's Contact Details

Cheryl Kellond ๐Ÿ’Ž work email

Cheryl Kellond ๐Ÿ’Ž personal email

n/a
About Cheryl Kellond ๐Ÿ’Ž

I am a concept-to-launch expert who has delivered more than $750M in revenue from version one healthtech, SaaS, hardware, and media products at startups and marquee brands. As an entrepreneur, I love finding product-market fit and early revenue from a blank page. As a mentor and Board Director, I am a sounding board for the toughest decisions. At more established companies, I shine during disruptive inflections and pivot points. My team describes me as a high-fiber cereal with magical marshmallow surprises. I have endless energy for thrilling customers, building great teams, firing up all sorts of female badassery, and breaking some glass along the way. My 2nd company, Apostrophe, Inc, was the only B-Corp-certified health plan in the US and a Techstars โ€˜17 company. Apostrophe hit ~$10M in ARR in just 4 years, delivering better benefits for less money to mid-market self-insured employers before being acquired by Centivo in June 2021. My first company, Bia Sport (Lemnosโ€™12), was the dubbed โ€œthe sports watch Steve Jobs would have designedโ€. Bia was a top Kickstarter project and the #1 rated fitness wearable on Amazon.Before Bia, I launched new products at ETrade, Adobe, and Yahoo. Iโ€™ve been voted Denverโ€™s Most Admired CEO, selected for the inaugural 40 over 40, and have been featured in Inc. Magazine and The Wall Street Journal. I have an MBA from MIT Sloan, a BA from The University of Chicago, and am an Andover alum. #nonsibi

Cheryl Kellond ๐Ÿ’Ž's Current Company Details
Play Money Studios

Play Money Studios

View
Founder
Denver, CO, US
Employees:
9
Cheryl Kellond ๐Ÿ’Ž Work Experience Details
  • Play Money Studios
    Founder
    Play Money Studios
    Denver, Co, Us
  • Play Money Studios
    Co-Founder
    Play Money Studios Nov 2023 - Present
    Taylor-Swifting the Angel Economy. We coming!
  • The Council
    Angel Investor & Lp
    The Council Apr 2023 - Present
    San Francisco, California, Us
    Writing the darn check. I ain't hard to find.
  • Hustle Fund
    Angel Squad Member
    Hustle Fund Dec 2021 - Present
    San Francisco, California, Us
    Baby-checking like a boss cuz it's prime time!
  • Techstars
    Eir - Founder Catalyst Pre-Accelerator Program
    Techstars Sep 2021 - Present
    New York City, New York, Us
  • Apostrophe, Inc.
    Ceo | Co-Founder (Acq Centivo)
    Apostrophe, Inc. Jun 2016 - Jun 2021
    Denver, Colorado, Us
    -- Acquired by Centivo June 2021. Certified B Corp since 2017.-- Built company to ~$10M ARR in 2 years with 200% Y/Y growth. -- Innovated patient payments in healthcare saving employers $3500/employee each year.-- Eliminated 100K confusing medical bills and provided compassionate repayment for $20M in out-of-pocket healthcare costs.-- Served more than 30K unique members and 40 employers with 83%+ CSAT rating.-- Techstars Boulder 2017; ~$15M in early-stage VC.
  • Bia Sport
    Ceo & Co-Founder
    Bia Sport 2011 - 2015
    Connected fitness wearable for women. Took company from a $400k Kickstarter to the #1-rated fitness wearable on Amazon -- all on a shoestring budget. Inspired thousands of fans and built the world's most amazing team along the way. Featured in Inc, Shape, Runners World and The Wall Street Journal.
  • Panache
    Coo
    Panache 2010 - 2011
    Transformed a technology services company into a profitable video ad platform company that delivered business solutions to major media and entertainment customers. Acquired by 24/7 Media.
  • Choicestream, Inc.
    Gm, Advertising Business
    Choicestream, Inc. 2008 - 2010
    Boston, Ma, Us
    Developed new data-driven advertising product suite. Launched with Zappos, Drugstore, Tesco.
  • Yahoo
    Vice President Advertiser Product Marketing
    Yahoo 2006 - 2008
    Sunnyvale, Ca, Us
    Responsible for business strategy, global product definition, and solution positioning for Yahooโ€™s $4B advertiser and agency facing business.โ€ข Took accountability for chaotic matrixed efforts around video monetization. Wrestled them into a single roadmap and business strategy. Eliminated long-standing roadblocks to increase sell- thru rate from 30% to โ€œsold outโ€ within a quarter. โ€ข Initiated and led the $160M acquisition of Maven Networks as the cornerstone of a video syndication and ad network strategy that was on track to deliver $100M by 2010.โ€ข Delivered first-ever global business priorities for product development. Redirected 300 development resources, re-assigned go-to-market resources, and terminated projects to put new priorities on track to deliver $300M in incremental revenue. โ€ข Built advertiser product marketing from nearly scratch to a team of 40 with global responsibilities. Recruited powerhouse leaders from competitors and customers and had no regrettable attrition despite infamous โ€œcompany headwindsโ€.
  • Adobe
    Advertising, Media, & Publishing Solutions
    Adobe 2003 - 2006
    San Jose, Ca, Us
    โ€ข Pitched a new technology business plan that got me hired and budgeted with 18 months of funding for a 30-person team. The output became critical input into Macromedia acquisition and the initial version of Adobe Air.โ€ข Led key deliverables and cross-company evangelism for hosted software, open source, and standards, which became the foundations for the companyโ€™s next phase of re-invention and growth.
  • Consultant
    Director Product Management
    Consultant 2000 - 2003
    โ€œConcept-to-launchโ€ specialist with projects that spanned vetting supply chain solutions with users in Bangladesh to implementing a social media strategy at an online consumer marketplace in the U.S.
  • Exp
    Director Product Management
    Exp 1999 - 2000
    Launched consumer advice site pre-dating Quora and eLance; white-labeled solution to power โ€œlive helpโ€ for TurboTax and TaxCut.
  • E*Trade
    Sr. Product Manager
    E*Trade 1998 - 1999
    Us
    Launched social media tools and crowd-sourced support programs responsible for converting 15% of new accounts into profitable customers.
  • Nec Corporation
    Sr. Product Line Manager
    Nec Corporation 1996 - 1998
    Tokyo, Jp
    Cradle-to-grave product lifecycle and P&L responsibility for $300M enterprise product line.

Cheryl Kellond ๐Ÿ’Ž Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Mba
  • University Of Chicago
    University Of Chicago
    Bachelor'S Degree
  • Phillips Academy
    Phillips Academy
    High School

Frequently Asked Questions about Cheryl Kellond ๐Ÿ’Ž

What company does Cheryl Kellond ๐Ÿ’Ž work for?

Cheryl Kellond ๐Ÿ’Ž works for Play Money Studios

What is Cheryl Kellond ๐Ÿ’Ž's role at the current company?

Cheryl Kellond ๐Ÿ’Ž's current role is Founder.

What is Cheryl Kellond ๐Ÿ’Ž's email address?

Cheryl Kellond ๐Ÿ’Ž's email address is ch****@****ney.com

What schools did Cheryl Kellond ๐Ÿ’Ž attend?

Cheryl Kellond ๐Ÿ’Ž attended Mit Sloan School Of Management, University Of Chicago, Phillips Academy.

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