. Created concepts, campaigns, activations, experiences and narratives for brands such as XP Investimentos, Suvinil, Whirlpool, Diageo, Nestlé and Havaianas.

. Improved brand voice and persona at e-commerce and social networks.. Created campaigns for product launchs and retail opportunities.. Helped to create and structure the brand`s in-house agency.

. Created promo campaigns, POP material and activations for global brands such as Mondelez, Sanofi and JBS.

• Managed campaigns with specific focuses in order to meet customer needs and creative visions.• Evaluated and contributed to creative team ideas and translated into actionable project plans.• Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.• Recruited, hired and trained top candidates with an eye for performance.• Developed strategic communication and marketing plans.

• Oversaw full teams of writers, artists, designers and project managers.• Established procedures and quality standards for department.• Managed campaigns with specific focuses in order to meet customer needs and creative visions.• Evaluated and contributed to creative team ideas and translated into actionable project plans.• Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.• Recruited, hired… Show more • Oversaw full teams of writers, artists, designers and project managers.• Established procedures and quality standards for department.• Managed campaigns with specific focuses in order to meet customer needs and creative visions.• Evaluated and contributed to creative team ideas and translated into actionable project plans.• Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.• Recruited, hired and trained top candidates with an eye for performance.• Developed strategic communication and marketing plans. Show less

Managed dynamic widgets focused on creative results.Worked and managed copywriters, art directors, designers and planners to achieve clients and agency goals.

Advertising campaign creative concepts copywriting: online and offline ads, screen and copy, jingles, tv and radio spots.

Screenwriter of two TVE regional weekly 30` TV shows: "Black TV", the first Brazilian TV show dedicated to discuss ethnical issues. It was produced at Salvador, the city, outside African continent, with the strongest african heritage."Insight" presented the advertising exciting backstages and "make of": campaigns, professionals and craft showed in a simple and inspiring way.